Marketing Fundamentals: Processes, Stages, and Marketing Mix

Marketing Fundamentals

Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY..................................................................................................................................1
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................11

INTRODUCTION
Marketing is determined as an activity of marketing product and services of company with
the purpose of satisfying requirement of customer. It is determined as a process of manufacturing
product and services as per need of customer and offer information by adopting proper tools and
techniques related to promotion that help individual person in buying goods. It is also helpful in
achieving goal and objective in pre-decided period of time. In addition to this, marketing
fundamental assess process through which the person emphasized on fulfilling requirement of
customer by exchange product and also provide value & worth to individual person. It helps in
enhancing understanding level connected to product, price, and place promotion of company.
This report is based on company named as Apple. The organisation was given in year of 1976 by
Steve Jobs, Steve Wozniak as well as Ronald Wayne. The current CEO of Apple is Tim Cook.
This report will offer information regarding background of company and their product. In
addition to this, they also explain 7 P's of marketing mix and also process as well as stages of
marketing during particular phase of time period. The mission of Apple organisation is to offer
unique quality goods to its customer in order to satisfy them. Apart from this, the vision of Apple
Company is to accomplish leading position across world (Baines, Rosengren and Antonetti,
2017).
Background of company
Apple is determined as American Global organisation which developed and marketing
different kind of product such as consumer electronics, online facility, iphone, ipads as per need
and want of customer. The organisation was given in year of 1976 by Steve Jobs, Steve Wozniak
as well as Ronald Wayne. The current CEO of Apple is Tim Cook. The potential user of Apple is
between the ages of 18-45. Apple emphasised on segment target market according to
demographic factors with improvement of iPhone in Smartphone sector. The Apple released
many iPhones at reasonable price such as iPhone 11SE and targeting customer by satisfying their
need.
MAIN BODY
TASK 1
Processes and stages of marketing including role of marketing mix.
1