Marketing Strategy for iPhone X: Targeting Youths and Working Class

Running head: DIPLOMA OF BUSINESS ADMINISTARTION 1
Diploma of Business Administration
Name:
Institution

Diploma of Business Administration 2
Activity 1A
a) The product to be sold is iPhone X
b) The target audience is the mass population.
c) The audience characteristic is that they are continuously looking for high-speed phones.
d) The consumer profile is based on demographics, behavioral, and psychographic factors.
e) Statistical data obtained from the internet indicate that iPhone is ranked among the best
brand.
f) The message should contain the product’s quality, its effectiveness, and extra benefits
attained. The information is obtained from the product’s website.
Steps Example
1. Place message in appropriate
medium
Television and Internet
2. Represent the media audience
within media
The graphics used should be
appealing
3. Include objects and activities
enjoyed by each profile
Concentrating on the features
4. Include topics and subjects that
will appeal to each profile
The phone has high quality
camera
5. Use themes or background music
appropriate for the genre of each
profile
Playing iPhone music in the
background

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6. Think of the comfort of each
audience which they can relate
to
The environment should reflect
the camera’s ability to take
clear pictures.
7. Make sure that you address the
correct attitudes appropriate for
each profile
The image should clearly
reflect on the phone’s slim
nature.
8. Make sure that you appeal to the
desires of each profile.
The image should as well be
unique in displaying its
features.
Activity 1B
a) The product is convenient because it is of high quality with relatively and is positioned as
having gig storage and it is fast.
b) The customers have a low level of involvement because the customer searches for the best
solution to their needs.
c) The frequency of advertisement should be maximum to expose the product to the customer
while the number of reach is expected to be high through the advertisement medium.
Activity 1C
a) A creative brief aims at providing a team information regarding the client, the target
market, as well as the audience.
b) Requirements include an action, color, physical and electronic form, fast productive
time, and intrusive medium. Color is used to convey a particular information. Thus it is
important that the designer of an advertisement is aware the impact of different colors. I would

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use it when developing posters (Malthouse, Qiu & Xu, 2012). Physical and electronic form
involves the use of billboards to advertise or using press advertising. I would use these to reach a
large audience. Also, the action involves advertising to encourage purchase such as through
email. This would be used when reaching a specific audience.
Activity 1D
a) An advertising brief includes the message which is paid for to be delivered through a
mass medium aimed at persuading the customers while the merchandise requirements include
association with a media vehicle to deliver the message.
b) In developing media requirements for Lenovo computer, the media suitable are
newspapers, billboards, and television.
The use of billboards enhances repeated client exposure, involves low cost, limits
creativity, and less audience selectivity. The newspapers are timeliness and cover a large local
market (Ly, Vickers & Fernandez, 2015). Television cover a large mass, low-cost exposure, and
appeals to the senses as well as makes use of sound, motion, and sight hence the preferred
primary media.
Activity 1E
a) When allocating a budget a person should consider the product’s lifecycle, market
share, the competitors, and direct effect of advertising on media budget.
b) Allocating an advert on adults’ makeup into a children’s television slot is not ethical
because the viewers are children and they do not need to be exposed to such information.
Activity 2A