Media Plan for Advertising a Toy for Children: Desklib

Running head: MEDIA PLAN
Media Plan
Name of the Student:
Name of the University:
Author Note:

1MEDIA PLAN
Table of Contents
Media Plan...................................................................................................................................................2
Information of target audiences..................................................................................................................2
Action required............................................................................................................................................2
Schedule to show stages and dates for each stage of the advertising.........................................................3
Media requirements, vehicles and rationale...............................................................................................3
Media Requirements...................................................................................................................................4
Media vehicles.............................................................................................................................................4
The Rationale...............................................................................................................................................4
Suggestions relating to new or alternative media vehicles..........................................................................5
Reach and frequency requirements of advertising media selected.............................................................5
Creative requirements of advertising message and media implications.....................................................5
Media merchandising requirements...........................................................................................................6
The Legal and voluntary constraints............................................................................................................6
Methods of testing media vehicles..............................................................................................................6

2MEDIA PLAN
Media Plan
The media plan that is to be considered to advertise and market the product which in this case is
a toy for children of the age of 6 and 15 is presented in the subsequent parts under the following
headings:
Information of target audiences
Segmentation and profiling of the target customers will include testing and understanding the
choices and preferences that will attract the children and their parents at the same. To attract the
attention of the children in the first pace, the advertisement should be made as colorful and
attractive as possible. The demographics of the children and their parents should be looked at and
considered which include the age of the children, the exposure of the children to the different
advertising mediums and the income levels of the parents, that is under which income cohort the
family falls. The psychographics study with respect to the child psychology is also important for
obtaining sufficient information on the target clients.
Action required
The actions required or the objectives of this media plan are enlisted as follows:
 Defining proper market strategies in such a way that the product appeals to both middle
and high income families and their children and children from the age of six to fifteen
 Setting up teams to evaluate the responses of the audience and implying alternatives if
needed