Issues in Global Business - Siemens Wind
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Added on 2020-01-28
Issues in Global Business - Siemens Wind
Added on 2020-01-28
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Issues in Global Business and Strategic Concepts
EXECUTIVE SUMMARYWhen organisation have to expand the business in the different countries and they are calledMNC's. Along with this foreign markets have to select a mode which includes globalconcentration, global synergies and global strategic motivations. The MNC can indulge invarious activities for entering the international market such as they can adopt import and export,merger, acquisition, joint ventures, etc. The staff members have to use proper strategy whichhelps in attaining the targets which includes international, transnational strategy etc. Along withthis they have to use appropriate structure whether it is functional, matrix, divisional so that theycan attain the success and expand the growth.
Table of ContentsEXECUTIVE SUMMARY.............................................................................................................1INTRODUCTION...........................................................................................................................1COURSEWORK 2...........................................................................................................................1Analysis of modern day scenario based on international business.............................................1CONCLUSION..............................................................................................................................10RECOMMENDATION.................................................................................................................10REFERENCES..............................................................................................................................12
INTRODUCTIONInternational business is related to all commercial activities between various regions,countries and continents for profit and political reasons. It includes transaction of goods such asresources, capital, skills, etc. and services of banking, finance, insurance, etc. which helps indeveloping better relations between the countries. The organizations expanded in differentcountries are known as MNC and to enter the foreign markets they need to select a mode such asglobal concentration, global synergies and global strategic motivations (Carroll and Shabana,2010). The MNC can indulge in various activities for entering the international market such asthey can adopt import and export, merger, acquisition, joint ventures, etc. In the given report, theMNC Siemens Wind Power is taken as the case study.The company is established in Germany and became a separate division in 2011 whichhas set up a turbine factory at Green Port Hull, UK during 2014. Siemens Wind is known to havemore the 6% market share of combined offshore wind turbines in the world and recentlyclaiming to be the second largest company. It chose to enter Britain's market through a jointventure with ABP for investing in wind turbine production.COURSEWORK 2Analysis of modern day scenario based on international businessThe activities of international business also include the production of renewable energies.This activity helps companies as well as the country in which the activity is carried out (Killing,2012). The renewable source of energy in UK can be divided in electricity, heat energy, windenergy etc. which is generated through different sources. UK started its renewable energyproduction in 1990s which has increased gradually. This energy generation helped in reducingthe energy consumption done by the country resulting in lesser carbon emissions. Traditionallyhydroelectric schemes were the largest producers of renewable electricity which has beenovertaken by the wind power being the best resource available in UK. The country has beenranked as one of the top producers of wind power in the world and it is the second largest sourceof renewable energy in UK. The generation of renewable wind energy includes offshore windpower and onshore wind power (Zott, and et.al, 2011).Onshore wind energy- The onshore wind energy is the most cost effective technique forenergy generation. It is most economical and competitive renewable energy source in the present1
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