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Issues in Global Business and Strategic Concepts - Siemens

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Added on  2020-01-28

Issues in Global Business and Strategic Concepts - Siemens

   Added on 2020-01-28

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Issues in Global Business andStrategic Concepts
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Table of ContentsEXECUTIVE SUMMARY.............................................................................................................3INTRODUCTION...........................................................................................................................3COURSEWORK 2...........................................................................................................................3Analysis modern day scenario which are based on an international business............................3Energy production and consumption..........................................................................................4Entry strategies............................................................................................................................5Strategies of internation business................................................................................................6Global production, logistics and outsourcing:............................................................................7The organisation of international business..................................................................................8Regional economic integration:..................................................................................................8Advice for the future strategic directions:...................................................................................9CONCLUSION..............................................................................................................................10RECOMMENDATION.................................................................................................................11REFERENCES..............................................................................................................................12
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EXECUTIVE SUMMARYAs an international business organisation, there are various issues which affect theirbusiness operations at the global level. Therefore, it is required for Multinational Corporation toanalyze factors such as cultural, political, economical etc. in the international market. It isrequired to develop strategies accordingly to attain their long term goals and objectives. Thepresent report is based on Siemens green port which deals with global engineering andinnovation in various areas. They also provide technological solutions which help in overcomingvarious challenges such as electrification, energy production, automation, and digitalisation. This report is related with the research on renewable energy and its strategies which canhelp to provide future direction. Therefore, Siemens need to develop appropriate strategies andmarket plan which can help to provide sustainable growth to their enterprise. In addition, thisreport also explains recommendation for future growth in the renewable energy sector.INTRODUCTIONAs a internation business organisation, there are various issues which can affects theirbusiness operations at global level. Therefore. It is required for multinational corporation toanalyses factors such as cultural, political, economical etc. in the international market. It requiredthat to make their strategies accordingly in order to attain their long term goals and objectives(Barkemeyer, Holt and Tsang, 2014). The present report is based on Siemens green port whichdeals with global engineering and innovation in various areas. They also provide technologicalsolutions which help in various challenges such as electrification, energy production, automation,and digitalisation. This report is related with the research on renewable energy and its strategies which canhelp to provide future direction. Therefore, Siemens required that to make appropriate strategiesand market plan which can help to provide sustainable growth to their enterprise (Bengtsson andKock, 2014). In addition, this report also explain recommendation for future growth in therenewable energy sector.COURSEWORK 2Analysis modern day scenario which are based on an international businessToday, environment concern is one of the significant issues for the public to protect greenenvironment and overcome. Therefore, various countries are taking initiative in order to protect
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the environment and over come the use of traditional source of energy. On the other hand variousemerging market required energy for sustainable development (Biscop, 2016). To meet theseneeds renewable energy is the most affordable and suitable source to them. Renewable energy isgenerated from natural resources such as solar, wind, hydro power, rain, tide etc. In the contextof given case study, it is the good opportunities for Siemens in the renewable energy sector. Capitalizing on offshore potential: Increase in the global business can enhance thedemand of energy in various developed and emerging market in the world. There are variouscountries such as UK, USA, India, China and other nation which concentrates on their renewableenergy target which can lead to increase in demand of renewable energy at the global level (Kimand e Mauborgne, 2014). The increasing renewable energy sources creates development ofoffshore wind power and its future growth potential. Global onshore growth: According to the Transparency Market Research, the globalgrowth of wind energy is approx 25% in last five year and wind turbine market size is approx$95 billion in the last year. In the upcoming years, wind energy cumulative market will rise toapprox 1,700,000 MW. Wind energy plays an important role in industry in the near future.Therefore, various companies and investors are investing in this sectors due top its future growthand profitability (Roach, Griffiths and O'Callaghan, 2014). Energy production and consumptionAccording to the United Kingdom government data, traditional source of energy isapprox 44.5% of total energy. Apart from that, renewable energy approx 20 form all types suchwind, solar, bio fuels, geothermal and so on. The main source of electricity is coal which is lowas compare to the last years. It is a good sign for the climate because it can reduce carbons withinthe environment (Shields, Brown and Plimmer, 2015). Siemens is one of the leading company is wind energy production 63% market share asEuropean offshore wind market. This firm started their business in 1980 as a wind turbinemanufacturer and provided their services worldwide. In 2004, they established Siemens greenport and grew their wind power from 0.5% to 5% and also increased their level of operation invarious European countries like Denmark and Germany. Today their production facilitates arelocated worldwide such as China, USA, Canada, UK, Morocco and Egypt. Apart from that, Siemens is expanding their business activities by using various strategiesin wind power sector (Spieth, Schneckenberg and Ricart, 2014). In 2016, company decided to
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