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Issues in Twinning’s

   

Added on  2022-11-29

11 Pages978 Words160 Views
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Issues in
Twinning’s
Issues in Twinning’s_1

Introduction
Background
Problems faced
Situational analysis
Alternative strategies
Recommendations
Issues in Twinning’s_2

Background
Operates in the market by supplying tea based products.
23% of the marker share
volume share of the company amounts to nearly 11%
The closest competition has been identified in the form
Nestle
Niche pricing
Issues in Twinning’s_3

Problems faced
Consumer issues:
Tea is perceived as boring.
Shift to healthy drinks
Consumption of coffee
Environmental issues
Substitutes and competitors emerging
Issues in Twinning’s_4

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