IT Infrastructure Management PG: Part B

The report discusses the concept and social media usage. The report embarks on critical literature search to discuss the advantages and the issues faced in social media use. It is observed that social media is mainly used in facilitating business promotion and therefore social media is considered to be one of the most effective business tools. However, there are certain disadvantages of social media usage, which are needed to be addressed.

Running head: IT INFRASTRUCTURE MANAGEMENT PG
IT Infrastructure Management PG: Part B
Name of Student
Name of University
Author Note

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Table of Contents
Social Media....................................................................................................................................2
Introduction......................................................................................................................................2
Social Media use..............................................................................................................................2
Advantages of Social Media............................................................................................................2
Social media in Business.................................................................................................................1
Disadvantages of Social Media.......................................................................................................1
Conclusion.......................................................................................................................................1
References........................................................................................................................................2

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Social Media
Introduction
A website application that provides a user
with an opportunity of creating and sharing a
particular content with other individuals on
the same medium. Social media can be
described as an interactive computer-
mediated technology that assists in the
development as well as sharing of the
information. Social media is generally an
interactive web-internet based application.
User can make use of social media through
desktop computer systems, laptops and
mobile devices. There are a number of
advantages of social media usage, which
will be elaborated in the report. Users
usually make use of the social media
services to interact and communicate with
the friends and families. The use, benefits,
advantages and the concerns are discussed in
the following section.
Social Media use
Social media is an interactive media that
enables computer mediated technologies to
create and share information through virtual
communities (Tuten & Solomon, 2017). The
social media is used for sharing ideas,
thoughts and information. Social media is an
internet based electronic platform that
provides a user with the facility of quick
electronic communication. The content of
the communication involves personal
information such as information, document,
videos and pictures. It is observed that the
users mainly engage with social media with
the help of web based software, and is often
used or utilized for messaging (Ashley &
Tuten, 2015). The example of widely used
platforms of social media involves
Facebook, Instagram, Twitter, Pinterest and
others.
Social media mainly originated as a medium
of interaction with friends and families.
Social media provides an ability of
connecting and sharing information with
anyone across the globe. The data proved
that there are more than 3 billion social
media users as it is an ever-changing and the
ever-evolving platform that is indicated in
the web-based platform.
The researchers prove that more than 90
percent of internet users are between the age
group of 18 and 29. The increase in users of
social media users increases the
opportunities that are provided by social
media. Social media is mainly used for
advertising and for business promotion. The
section below provides an idea of the main
advantages associated with the social media
usage and its applications.
Advantages of Social Media
Over the last few years, there have been a
large increase in social media use. It is
particularly because social media provides
certain user-generated content and
personalized profile. Social media generally
taken a form of a number of tech-enabled
activities that helps in easier sharing of
information. Social media is generally used
to keep in touch with the friends. A number
of people uses social media applications to
effectively network the career opportunities.
The main advantages of use of social media
are as follows-
1. Connectivity: One of the basic advantages
of this platform is connectivity. It provides
an excellent opportunity for the users to
connect with a person irrespective of his
geographical location.

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2. Education: Education is one significant
benefits of use of social media. Social media
is a platform that help in educating the
experts and the professionals via social
media.
3. Promotion: Social media is a platform
that helps in promotion of the business to the
largest audiences (Constantinides, 2014).
Promotion through social media is a cost
effective solution and therefore business
promotion through social media is
considered to be distinctive advantages of
social media.
4. Improving business reputation: Effective
social media presence enables an
organization to improve the business
reputation of an organization. This is
possible particularly because positive
comments significantly helps in increasing
the sales and goodwill of an organization.
The above discussed points indicates the
major benefits or advantages of the medium.
It is observed that, business promotions and
advertising is a significant use of social
media (Tiago & Veríssimo, 2014).
Therefore, it becomes necessary to evaluate
the importance social media in promoting
the business
Social media in Business
Social media has a number of business
benefits. The medium enables a particular
business to reach out to the customer to gain
attention of potential customers. Social
media enables business to get the required
exposure of traffic, which in turn helps in
gaining market insights.
Easy and prompt interaction with the
customer over social media helps in building
trust and loyalty with the customers. This
gives the business, the much required
credibility (Godey et al., 2016). Customized
an attractive advertisements on social media
helps in attracting the customers. The use of
social media helps in building effective
relationships with the customers, which in
turn helps in improving brand awareness for
the business.
The above discussed points indicates the
major benefits that a business can gain by
making use of social media. Although social
media has a wide range of benefits, it is
observed that there are a number of
disadvantages as well (Sajid, 2016). The
section below provides an idea of the most
distinctive disadvantage of social media.
Disadvantages of Social Media
The main issues that arises due to the
increase in social media usage are as
follows-
1. The information shared via social media
is prone to external attack, which increases
the risks related to social media usage
2. Social media can often convey inauthentic
news as well which is one distinctive
disadvantage of social media.
3. Although social media is used as a
platform of business promotion, the negative
comments can significantly result in
decrease of the brand reputation, which is
one of the most distinctive negative aspect
of the use of social media.
Conclusion
The report discusses the concept and social
media usage. The report embarks on critical
literature search to discuss the advantages
and the issues faced in social media use. It is
observed that social media is mainly used in
facilitating business promotion and therefore
social media is considered to be one of the
most effective business tools. However,
there are certain disadvantages of social
media usage, which are needed to be
addressed.

4
References
Ashley, C., & Tuten, T. (2015). Creative
strategies in social media marketing:
An exploratory study of branded
social content and consumer
engagement. Psychology &
Marketing, 32(1), 15-27.
Constantinides, E. (2014). Foundations of
social media marketing. Procedia-
Social and behavioral sciences, 148,
40-57.
Godey, B., Manthiou, A., Pederzoli, D.,
Rokka, J., Aiello, G., Donvito, R., &
Singh, R. (2016). Social media
marketing efforts of luxury brands:
Influence on brand equity and
consumer behavior. Journal of
business research, 69(12), 5833-
5841.
Sajid, S. I. (2016). Social media and its role
in marketing.
Tiago, M. T. P. M. B., & Veríssimo, J. M.
C. (2014). Digital marketing and
social media: Why bother?. Business
horizons, 57(6), 703-708.
Tuten, T. L., & Solomon, M. R.
(2017). Social media marketing.
Sage.