Social Media in Organizations: Impact, Management and Strategies

Running head: SOCIAL MEDIA IN ORGANISATIONS
SOCIAL MEDIA IN ORGANISATIONS
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SOCIAL MEDIA IN ORGANISATIONS
Introduction:
Social media can be defined as the different forms of the computer based technology that
mainly concerns round the facilitation of the sharing of different types of information. It also
helps in building of the virtual networks. Researchers are of the opinion that social media is one
of the best internet based approach that helps users by mainly offering them electronic
communication of not only information that is personal but also even other types of content. This
may include videos as well as photos and many other articles ad objects of interest (ElQuirdi et
al., 2015). Different mediums by which users are seen to engage with social media are computer,
smart phone, tablets and via different web based software and web application that are used
effectively for messaging. In the initial days, social media was seen to originate mainly as a tool
by which friends and families use to interact with each other (Ellison et al., 2015). However,
later with time, it was noticed by the researchers that different business organizations started
taking advantage of the popular new method of communication so that they can reach out to a
wide level of customers. Therefore, this assignment will show how different social media affect
organizations, its employees, and the different strategies that may be taken to overcome any
barriers.
Overview of social media:
Social media in the present generation has taken the shape of different types of tech-
enabled activities besides, sharing of messages. It involves sharing of photos as well as blogging,
, video sharing, social networks, social gaming, virtual worlds, business networks and many
others. Researchers have said that often individuals in the present generation are highly inclined
in keeping touch with their friends and extended family. Moreover, they also use social media

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for remaining connected to network of different career opportunities. They all like finding people
all over the world who share different types of common interest, liking, contents and many
others and here social media plays an important role in such a scenario. They are now seeing to
engage in different types of activities which is considered as being the parts of the virtual
network (Bharati, Zhang & Chaudhary 2015). In case of different types of business, social media
is seen to be acting as an indispensable tool. They are found to be extremely helpful for finding
as well as engaging with customers. Social media also helps in maintaining of sales, advertising
as well as promotion and even gauging trends and offering customer service (Siamagka et al.,
2015). Moreover, it is also seen that governments and politicians are utilizing this form of social
media so that they can effectively engage with not only constituents but also voters. Therefore, it
has become an easy medium of connectivity among a wide number of individuals. This makes
information sharing easier as well as faster.
The role of social media is of great importance in business organization nowadays. It
helps in the facilitation of effective communication with the different groups of customers that
enables proper melding of different forms of social interactions on the different types of e-
commerce sites. It has a huge ability for collecting information that in turn helps individuals for
focusing on market effects and even in market researches. The social media is also effective in
helping organizations to promote their products and services and help this information to reach
out to target audience who are not restricted to own nation. It helps in sharing information with
customers all over the globe thereby increasing the span of audience at a large scale (Ngai, Tao
& moon, 2015). Moreover, it also enables the distribution of exclusive sales and coupons to all
would be customers thereby attracting them to their organization and developing trust in them.
Moreover, many of the researchers are also of the idea that social media has become an effective

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method of relationship building with the consumers. Many of the organizations are seen to
develop loyalty programs linked to social media through which they not only interact with their
consumers but also enable a development of strong relationship with them.
Impact of social media in an organization:
Social media has been associated with large number of impacts on the organization. The
first effective use of social media is that it becomes an easy means of sharing information among
the different employees at the same time. Often in many cases, researchers have been seen to a
conclusion that social media has been one of the most cost effective method of sharing
information among the employees (Behringer & Sassenberg, 2015). This is said so because no
additional costs and resources remain associated when employers need to share information with
the employees at a larger scale. Moreover, the information sharing on the social media is also
time effective. When organizations print out information and put them on the notice board
expecting a look at the notice by all employees, they may fail miserably. Employees may
overlook the messages on the notice board but putting such information on the social media and
thereby tagging them can effectively engage the later into reading the information
instantaneously. Besides, being a fast method of information sharing within an organization, it
has become an effective method of establishment of bonds among the employees. Often
employees who remain connected on the social media within an organization are seen to be
closely connected with each other on an emotional level (Rokka, Karslsson & tinnari, 2014).
They tend to share both formal and informal messages and interactions on the social media that
engages them with each other and helps in developing bonds with each other. The relationship
that develops over the social media also gets extended on the work floor where higher
productivity and effective teamwork are seen to be the results of social media usage among the