University Healthy Lifestyle Campaign: Individuals in Society FYS001

This assignment showcases a student's creative design of a social marketing campaign aimed at promoting a healthy lifestyle. The student focuses on a balanced diet, healthy habits, and the importance of avoiding harmful substances like tobacco and alcohol. The campaign targets individuals aged 15-55, emphasizing the need to adopt healthy practices such as regular exercise, yoga, and meditation. The assignment includes a slogan and a poster advertisement, demonstrating the application of marketing principles to encourage behavioral change within the target market. The conclusion highlights the significance of a healthy lifestyle for long life and overall well-being, especially in today's world where unhealthy eating habits are prevalent. This assignment is a practical application of marketing and health principles, designed to influence and encourage positive changes in individuals' lifestyles.

INDIVIDUALS IN SOCIETY
It is very essential for each and every person to follow a healthy lifestyle because
then only they will be able to live a long life. Now-r-days, people are getting
attracted to junk food more and are avoiding healthy food completely so in this
assignment a campaign will be designed through which healthy and effective
lifestyle will be promoted .
It is well known that health is wealth so if a person is having a healthy mind and
body then they are considered as the happiness person in the whole world. So,
people should try to avoid eating fast foods and leave all the bad habits as well so
that their health can be maintained.
INTRODUCTION MESSAGE
A BALANCED DIET
Title: A Balanced diet have all the nutrients which helps a person in
maintaining a good health.
Slogan: FOR A FIT BODY SAKE; RUN , JUMP AND SHAKE.
TARGET MARKET: Age group – 15-55 years since now-r-days children
have also started consuming alcohol at a very young age.
Matter: It is very necessary for all the individuals to maintain a healthy
lifestyle and keep themselves away from all the bad habits which can harm
their body in various manner. They are required to undertake following habits:
Go for a walk on daily basis.
Avoid Smoking as it can cause Cancer
Do not eat Tobacco or drink Alcohol as it affects the body parts of an
individual in severe manner.
Do Yoga and meditation on regular basis as it helps people in become fit and
active.
CONCLUSION
From this assignment, it got concluded that a healthy lifestyle is required to
be adopted by each and every individual and for this they will have to undertake
various measures through which this aim can be achieved.