Impact of Loyalty Programs on Customer Behavior

This assignment delves into the influence of loyalty programs on customer behavior. It requires an examination of various loyalty program types, their perceived benefits by customers, and the effect these programs have on customer loyalty and satisfaction. Students need to analyze research studies and real-world examples to understand the effectiveness of different loyalty program strategies.

Running Head: IT MANAGEMENT ISSUES
IT MANAGEMENT ISSUES
Name of the Student
Name of the University

1IT MANAGEMENT ISSUES
Executive Summary
ERP solution has been therefore needed to develop the order that may enable the management of
the operation as per MonetLoyalty. In any case, when people consider their instructive and
excitement esteem, intelligent apparatuses offer precisely the sort of 'stickiness' advertisers and
brands are searching for. Development of interactive tools from the business perspective is rather
beneficial to the business. The statics provided to the managers make them confident enough to
deal with uncertainty. The flood of data available helps the managers to make quicker decisions
and provide much stable for the staffs who rely on them. To make this stability in decision
making some of the programs are conducted such as the loyalty programs which are generally
structured for marketing strategies constructed by the merchants in order to encourage the
customers. Though the information technology (IT) and information system (IS) are similar
terms this perception on using interchangeably may cause chaos amongst people who are
interested in pursuing a career aspect that is technology-related. There are several other benefits
of this information technology that are primarily required for a business to do better in future and
the interactive tools are thus a suite of application which provides an interactive GUI. Merging of
operations in businesses provides an alternative to the customers and hence helps in managing
the product or service all via internet site only.

2IT MANAGEMENT ISSUES
Table of Contents
Introduction......................................................................................................................................3
1. Customer Loyalty Scheme of Monet...........................................................................................3
2. Interactive tools...........................................................................................................................5
3. Integrated ERP solution...............................................................................................................6
4. Development of electronic portal................................................................................................8
Conclusion.......................................................................................................................................9
References......................................................................................................................................11

3IT MANAGEMENT ISSUES
Introduction
In this report we will examine the part of a gathering of 5 occasion resorts choosing to
converge up their individual operations keeping in mind the end goal to convey better an
incentive to the client and the benefit of the business too. Alternate advantages of this client
reliability plot have been clarified in the substance alongside the intelligent instruments that has
been created to empower the administration of the operation through a solitary IT framework.
Another ''Web 4.0 – level'' ultra-clever electronic passage is to be made enable customers to self-
manage their records with the association in this manner redo the shopping/booking learning.
In this manner, making a supposition that with this client reliability plot that there can be
a tremendous turn over for the business that may stop the opposition over cost with contenders,
holding existing clients, expanding client's lifetime esteem, and some more.
1. Customer Loyalty Scheme of Monet
The occasion resorts gather blended and presented a client unwaveringness conspire that
offers reward to the client with air terminal exchange, free visits and free suppers as a piece of
their administration. The gathering along these lines gives a more extensive scope of living
quarters all around Australia (Bowen and Chen McCain, 2015). It gives differentiating choices to
popular event booking locales, for instance, booking.com, travel.com.au et cetera and engages
customers to book direct. They expect that the Bookings will be administered by methods for a
single site just with a vital flexible application included and with costs contrasting dynamically
in light of the demand, periodic components et cetera.

4IT MANAGEMENT ISSUES
Affiliations offers thing that adds benefit to the customer. These things can be items or,
then again benefits. In numerous affiliations, volumes of data accumulate: data of things, data of
customers, data of the movement of things, data of laborers and data of different sources. The
data along these lines accept an essential part in contemporary affiliations and must be securely
managed and taken care, the place where information systems becomes possibly the greater
factor. Since, there is nobody of a kind cognizance of what an information structure is client
devotion program is fundamentally promoting devices that are utilized by a wide range of
business with a specific end goal to propel the rehashed clients by offering the remunerated
framework. On account of the prevalence of Customer Loyalty Programs used by the greatest
U.S. retail and diner systems, customers have for the most part expected some kind of "paid off
unwavering quality" offer. A client dedication program in an organized and in a distant
advertising exertion that gives motivating forces to reuse clients, conducting the exhibits
faithfully. Projects are intended to inspire clients in business's objective market to return
regularly, make visits to buy. In retailing, these projects present rewards faithful clients with
unique offers, rebates, refunds, focuses, or complimentary gifts.
Here in the chose bunch the Monet the Cost per Acquisition (CPA) for another customer
is consistently essentially higher than the costs of the discounts and complimentary honors
conceded to them through a customer unwavering quality program system. Data social event or
Data gathering is in like manner a basic target of retail and diner customer devotion programs.
Measurement and purchase data can be used to make ultra-concentrated on advancing and
publicizing programs which ought to realize cost save stores. Retailers must proceed with ready
while using customer data, regardless, since what may seem like "personalization" to the retailer
could be viewed as an interruption of security by the customer.

5IT MANAGEMENT ISSUES
Customer referrals are the best favorable position of a Customer Loyalty Program to a
retailer. Customer researches demonstrate that around 73% of customer dependability club
people say they are presumably going to endorse that association to a companion. Client
satisfaction is another preferred standpoint of an especially executed customer commitment
program. For whatever period of time that the prizes offered is of interest and of motivating force
to the customer, they will feel perceived and recognized and feel appreciative towards the retailer
subsequently. Rehashed customers make an enduring stream of movement which makes a
consistent stream of benefitted salary. The greater the client unwaveringness program transforms
into, the additionally obvious retail bargains numbers advance toward getting to be.
2. Interactive tools
A suite of use that has been given by the Interactive instruments has intelligent GUI, in
light of post and pre preparing administration. The intuitive instrument suits are by and large
coordinated and in this way give an agreeable domain where reenactments could be additionally
performed. Intuitive devices are comprehensively used for the quick headway of e-learning
courses. These contraptions help show the course content through substance, circumstances,
images, interactivities, exuberance, video, sound, et cetera. By using these quick composition
mechanical assemblies, we can make diversion based e-learning courses too quickly, expecting
next to zero exertion.
Regardless, picking the benefit making device may get testing with different gadgets
offering unmistakable features, worked in libraries, and anything is possible from that point.
Picking the gadget that suits the necessities won't simply diminish the course change time yet
likewise the costs. Intuitive devices will be created with a specific end goal to permit to clients to

6IT MANAGEMENT ISSUES
pick, which specific visits they might want to embrace. Intuitive instruments online may not
seem like a substance publicizing system for the MonetLoyalty.
From the earliest starting point of aggregate web making sense of how to cutting edge
canny gadgets that empower purchasers to screen their calorie count and health level, today,
different foundations, governments, news affiliations and brands have combined natural
instruments on their locales to also educate and attract their customers and constituents. Why
combine shrewd instruments as a component of the substance promoting mix? Since preparing is
such a skilled and basic key to upgrading the customer experiences. The ability to place assets
into effort and get yield adds to a customer experience that can isolate the picture. Meanwhile,
significant natural devices satisfy a necessity for the planned intrigue gathering. In the end,
instruments that enable customer correspondence and information can drive bargains, increase
purchaser dedication and dependability.
Content advertising is amazingly well known these days. Additionally, everything
considered. Making splendid substance and coupling it with a solid outsider referencing and in
addition social exertion philosophy can be incredibly intense. It's more crucial than some other
time in late memory to rise up out of the gathering. There are a substantial number of blog
passages made every day. 2-3 million certainties be told. This does not suggest that that The
should never create blog passages. Notwithstanding, if that is the focal point of Ther substance
publicizing method, The need to switch it up. There are an extensive variety of sorts of substance
shapes that can be utilized (i.e. guides, eBooks, pictures, instructional exercises, relevant
examinations, slide decks, data illustrations, et cetera.). We envision that "gadget displaying" is a
street that should be looked for after. Gadget advancing can be the best and evergreen substance
of all.

7IT MANAGEMENT ISSUES
3. Integrated ERP solution
ERP programming frequently facilitates every parts of the operation that includes things
like adaptation, progression, collecting, arrangements and publicizing — in a single database,
application and UI. Organizations can use undertaking resource orchestrating (ERP) systems to
streamline and thus improve the efficiency of their operations that helps to save money and time
both. Endeavor asset arranging (ERP) is business process organization programming that
empowers a relationship to use a plan of fused applications to manage the business, many of the
robotize back office limits related to advancement, organizations and HR. Over the traverse of
realizing ERP, associations can in like manner organize and robotize various business systems to
take out manual effort and extra time.
Executing ERP has a few advantages and some of them are:
Better Information Management through Business Automation: Execution estimations
and Measurements are central in evaluating business progress and besides help in characterizing
up future destinations. Regardless, as a business creates, it will end up being dynamically
difficult to physically figure bargains edge, advantage extents and other such estimations
Improved Workflow: Work process is upgraded all techniques gets streamlined and get to
is unraveled through simple to utilize interfaces, agents are better prepared to pick up the
noteworthy information that is imperative to complete their action
Segregated yet Integrated Approach: In any business, data and information are the lost
extraordinary degree that is meant as the essential business try in a solitary database.. These
methodology fuse stock and demand organization, accounting, HR, customer relationship
organization (CRM), among others.

8IT MANAGEMENT ISSUES
Straightforwardness all through Organization: ERP programming joins different systems
which are essential to keep up a business try in a solitary database. With an ERP, while the data
is taken care of safely, access of data can similarly be offered just to people who have the expert.
End of Redundancies: Non-concentrated data is a standout amongst the most major issues
in organization system. In this procedure there is an occasion of redundant data. Inordinate data
are the information that has been rehash more than once . This may provoke anomalies and
confuse down the line.
Mixed Operational, Financial and Strategic Insight: The ERP structure data and strategies
has enabled the clients to have 360 degree watch over the item and administration subtle
elements. The whole of costing on the course of action of business is not withstanding. The
client's records are pulled up and in this way viewing the business affiliation
Better Customer Satisfaction: This is keeping the customers satisfaction while managing
the arrangements that are stock viable and can influence the task in the occasion to have the
customers the data of the stock at each level of procurement.
High Security without Added Barriers for the Employees: Decency in the ERP makes it
less demanding to administer the standard methodology like demand segment, stock counts,
conveying, and getting.
This kind of part based security suggests that can extend access to each one of The
laborers, while holding their approvals secured so they can simply get to what they need to
complete their occupations.

9IT MANAGEMENT ISSUES
4. Development of electronic portal
Another "Internet 4.0 – level" ultra-canny electronic entry ha made that empowers the
client to have self-administration of administration to their record alongside the organization and
in this manner modify the booking or shopping knowledge in like manner (Noh, 2015). Ultra-
savvy electronic masters give upper hand, since they help make a level of electronic direction
and trust between the association and customers. Regardless of the way that the world is
progressively inventive, associations are dynamically more essential. Trust is up 'til now
something that either obtains. The business or loses the business depending upon whether the
customers trust that the. Business-all business-is still about trust and associations.
Not with standing helping the customers, the association's ultra-sharp electronic master
will have the ability to empower the delegates to work all the more clever. Chances are you have
various laborers who don't by and large approach a PC screen yet in the meantime require
information (Helo et al., 2014). This could identify with delegates who are out on the town, for
instance, business people, and furthermore those in the field, for instance, repair and bolster
people or pros. These people can pull out their propelled cell or tablet and approach their astute
authority for unmistakable information.
The Effortlessness in Business Accounting is in the field of business improvement that
fights around with the strategies for the occasion that these innovations are still physically done
and does not be able to chip away at its own particular if the HR and back don't way to deal with
share data. Normal accounting and specifying of budgetary requires unique and incredible
arrangements of time and efforts that can be easily reduced. Give us a chance to take a case the
money related organizer may offer an administrator module to empower you to manage the
endeavors. The may offer a module giving you information about the clients ahead of time.

10IT MANAGEMENT ISSUES
Additionally, the bank may offer a module to help keep up the record alters and other cash
related information. The summary of possible modules is interminable. Essentially, you'll
develop the administrator in perspective of the associations of the various associations and
affiliations you work with and have a trusting relationship with.
Conclusion
ERP pass on a level of computerization to the business by enabling operators over the
relationship to get to shared information without the need to keep up manual records. Client
Loyalty plot Streamlining some procedure of creation, planning of new venture, or while
assessment of imminent versus new clients, the business chiefs faces greater complexities than
any time in recent memory. There is never again adequacy to run a shop on impulses. This
additionally empowers time of synchronized reports on key business estimations. Quick access
to information is colossal to take blessed choices.

11IT MANAGEMENT ISSUES
References
Bowen, J. T., & Chen McCain, S. L. (2015). Transitioning loyalty programs: A commentary on
“the relationship between customer loyalty and customer satisfaction”. International
Journal of Contemporary Hospitality Management, 27(3), 415-430.
Choudhury, N. (2014). World Wide Web and its journey from web 1.0 to web 4.0. International
Journal of Computer Science and Information Technologies, 5(6), 8096-8100.
Cook, J. A., Smith, N. S., Pazuchanics, S. L., Mavinkurve, P. S., Delimarschi, D., & Xie, W.
(2015). U.S. Patent Application No. 14/855,866.
Garcia, J., Bresson, J., & Carpentier, T. (2015, March). Towards interactive authoring tools for
composing spatialization. In 3D User Interfaces (3DUI), 2015 IEEE Symposium on (pp.
151-152). IEEE.
Helo, P., Suorsa, M., Hao, Y., & Anussornnitisarn, P. (2014). Toward a cloud-based
manufacturing execution system for distributed manufacturing. Computers in Industry,
65(4), 646-656.
Kang, J., Alejandro, T. B., & Groza, M. D. (2015). Customer–company identification and the
effectiveness of loyalty programs. Journal of Business Research, 68(2), 464-471.
Kim, H. Y., Lee, J. Y., Choi, D., Wu, J., & Johnson, K. K. (2013). Perceived benefits of retail
loyalty programs: Their effects on program loyalty and customer loyalty. Journal of
Relationship Marketing, 12(2), 95-113.

12IT MANAGEMENT ISSUES
Nguyen, T. D., Nguyen, T. T., & Misra, S. (2014). Cloud-based ERP solution for modern
education in Vietnam. In Future Data and Security Engineering (pp. 234-247). Springer,
Cham.
Noh, Y. (2015). Imagining library 4.0: Creating a model for future libraries. The Journal of
Academic Librarianship, 41(6), 786-797.
Noy, N. F., & Musen, M. A. (2003). The PROMPT suite: interactive tools for ontology merging
and mapping. International Journal of Human-Computer Studies, 59(6), 983-1024.
Patel, K. (2013). Incremental journey for World Wide Web: introduced with Web 1.0 to recent
Web 5.0–a survey paper. International Journal of Advanced Research in Computer
Science and Software Engineering, 3(10).
Ram, J., Wu, M. L., & Tagg, R. (2014). Competitive advantage from ERP projects: Examining
the role of key implementation drivers. International Journal of Project Management,
32(4), 663-675.
Sánchez, G., Luis, J., Costa Castelló, R., Dormido Bencomo, S., & Berenguel, M. (2016). An
interactivity-based methodology to support control education. How to teach and learn
using simple interactive tools. IEEE control systems magazine, 36(1), 63-76.
Sánchez, J., Dormido, S., & Esquembre, F. (2005). The learning of control concepts using
interactive tools. Computer Applications in Engineering Education, 13(1), 84-98.
Seethamraju, R. (2015). Adoption of software as a service (SaaS) enterprise resource planning
(ERP) systems in small and medium sized enterprises (SMEs). Information systems
frontiers, 17(3), 475-492.

13IT MANAGEMENT ISSUES
Shukla, S., Mishra, P. K., Jain, R., & Yadav, H. C. (2016). An integrated decision making
approach for ERP system selection using SWARA and PROMETHEE method.
International Journal of Intelligent Enterprise, 3(2), 120-147.
Wang, Y., Lewis, M., Cryder, C., & Sprigg, J. (2016). Enduring effects of goal achievement and
failure within customer loyalty programs: A large-scale field experiment. Marketing
Science, 35(4), 565-575.
Zakaria, I., Rahman, B. A., Othman, A. K., Yunus, N. A. M., Dzulkipli, M. R., & Osman, M. A.
F. (2014). The relationship between loyalty program, customer satisfaction and customer
loyalty in retail industry: A case study. Procedia-Social and Behavioral Sciences, 129,
23-30.