Online Marketing Strategies for Tourism

IT MANAGEMENT ISSUES 1
Running Head: IT MANAGEMENT ISSUES
IT Management Issues– evaluating decisions of MonetGroup
K.THARUN REDDY
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IT MANAGEMENT ISSUES 2
Introduction
Information Systems (IS) connects the rent areas of knowledge of computers
with different sections of a firm’s operations. IS comprise of people, processes and
information related to organization of digital information and its analysis. For a
business to be competitive in a changing environment, businesses need to change their
objectives from time to time in order to meet the appropriate goals. Therefore,
businesses need to encourage a learning environment. When the environment
changes, a company also needs to adjust its goals accordingly in order to prevent any
severe actions. They need to learn from past mistakes and associate their actions with
the same accordingly. With the digitalization of marketing and administrative
operations, companies now look forward to upgrade their systems from time to time
and apply technology accordingly. This is applicable to almost any sector. In
industries which require marketing across the borders, IT can be of great use as it
helps the company reach customers at any corner of the world.
Executive Summary
There are various benefits that customers of a business applications of technology can
enjoy. First, customers can stay updated about new products and services. People can now
access the internet in any place with their tablets, smartphones and ipods. Second, customers
can easily compare the price of products they want to buy between different brands. It is not
necessary for customers to visit different retail stores but can compare the price from the
comfort of their homes by visiting different company websites. A group of holiday resorts
decided to merge their operations in order to deliver better and faster service to the
customers. The Money Group therefore undertakes a wide range of operations in Australia.

IT MANAGEMENT ISSUES 3
The living quarters include backpacker, bed and breakfast homes to luxurious suites. The
group also provides alternatives to different holiday booking sites like booking.com,
travel.com.au. Hence customers can book directly. This way bookings can be done through
one outlet or website with a mobile app. Prices usually differ as per demand and seasonal
factors. To make the most of IT applications for betterment of business the management
undertook two important decisions. Firstly, he announced a customer loyalty scheme,
MonetLoyalty which attempted to reward customers with free tours, free meals ad airport
transfers. Secondly, he initiated interactive tools which could allow customers to make their
choices regarding their tours. Now both these decisions intend to make most of technology
and offer best value to customers. These decisions are evaluated extensively in the current
report with respect to effectiveness of internet marketing or applications of IT.
Significance and Contribution
A firm usually begins by collecting data. First it determines the likeliness of the
outcomes after identifying the uncertainties around it. The environment in which the firm
operates comprise its internal and external conditions, state of technology used by the firm
and its competitors. The businesses need to remember the consequences of their actions in the
past, take lessons from there and store in memory accordingly. Such connections are
achieved through their experiences, experiments, standards of benchmarking, grafting etc. In
the second stage of learning, data is usually interpreted and some likely or expected outcome
are listed. These can be compared with actual outcomes. In case the actual outcome does not
meet expectations, the process is repeated. When feedbacks are generated, it becomes
convenient for the firms to incorporate the same and generate results accordingly (York
University 2010). So the main concept of information systems is like maintaining a system of
information and circulating the same effectively. Now all these will require a technology
which can be upgraded from time to time. On other hand Information Technology does come