Analysis of IT Strategies for Petersons

Running Head: IT Strategies 0
IT
Strategie
s
Memo
Student name

IT Strategies 1
Memo
Date: September 5, 2019
To: CEO of Petersons
From: CIO of Petersons
Subject: Regarding the analysis of strengths and weaknesses
We are having a good position in the market because of our strengths as well
as other services. In addition, we have to increase our performance to compete with
our competitor especially GoodMart. Therefore, it is necessary to identify our
strengths to grab opportunities in the future and analyze our weaknesses to
manage our threats in a proper way (Wu, Straub, & Liang, 2015). I have used SWOT
and Porter five-force analysis model to identify various strengths and weaknesses of
us, which has mentioned in below table:
Strengths Value Chain
Segment
Competitiv
e Force
Ansoff’s
Matrix
New technology
and innovations
Inbound Suppliers New
Product
Experience in
the industry
Process Substitute
Products
New market
A large number
of products and
services
Inbound Buyers New products
Known for the
products and
services
Marketing Buyers New market