Strategic Marketing

Strategic Marketing

Table of Content
• INTRODUCTION
• Market size and trend data
• Competitor analysis
• Macro & Micro economic
• Customer analysis
• Stakeholder analysis
• Marketing plan
• CONCLUSION
• REFERENCES

INTRODUCTION
Strategic marketing relates to the overall corporate course of
action in order to achieve and transform them into potential
users of goods and services which is offered by company. It is
British Swedish biotechnology as well as pharmaceutical
organisation. The key people of this company are Leif
Johansson and Pascal Soriot.

Market size and trend data
The marketing audit deals with the extensive, structured,
review, assessment and understanding of the specific marketing
framework, its priorities, aims, tactics, concepts for identifying
challenge points and possibilities and recommends an effective
strategy to improve sales efficiency of the company. .
AstraZeneca PLC has been listed on London Stock Exchange
under the constituent of FTSE 100 Index.