CW1 Growth Sustainable Business Plan

CW1 GROWTH
SUSTAINABLE BUSINESS
PLAN

EXECUTIVE SUMMARY
The current report dealt with the development of the business plan for establishing a new
restaurant Key Benefits which is an Italian based restaurant. The report analysed that business
environment analysis is very important as it helps in identifying the trends and this was done
with help of PEST. Further this was also helpful in setting up the target consumer which was the
young people. Along with this it was evaluated that the setting financial forecast is important in
order to provide a guide for managing finance. Also the suitable source of finance found was the
combination of the personal investment and borrowing from others.

TABLE OF CONTENT
INTRODUCTION...........................................................................................................................5
MAIN BODY..................................................................................................................................5
Product, innovation and IPR to protect business.........................................................................5
Customers....................................................................................................................................6
Competitors..................................................................................................................................7
Skills analysis..............................................................................................................................7
Project financials.........................................................................................................................8
Sources of Funds..........................................................................................................................8
Plans for obtaining resources.......................................................................................................8
Management and information system and types of organization tools required.........................9
Vision for business idea...............................................................................................................9
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................10
APPENDIX....................................................................................................................................11