Alternative -1 / Screen-1 Description •Purpose: This is the main home screen or the index screen of the application •Interface components: Labels, buttons and media containers are used •Description: This is the main and first page through which user will interact.
Alternative -1 / Screen-2
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Alternative -1 / Screen-2 Description •Purpose: For searching products in the application this is used. •Interface components: Labels, input text box and buttons are used. •Description: By this search the user can search any product on the application.
Alternative -1 / Screen-3
Alternative -1 / Screen-3 Description •Purpose: This is the menu •Interface components: Labels and buttons are used •Description: By this menu user can communicate between different pages of the application.
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Alternative -1 / Screen-4 Description •Purpose: This is for registration purpose. •Interface components: Labels, buttons and input text box are used. •Description: Using this register page one can register himself/herself to the application.
Alternative -1 / Screen-5
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Alternative -1 / Screen-5 Description •Purpose: To log in or sign in the application. •Interface components: Labels, input text box and buttons are used. •Description: This login page helps user to get access to his/her profile on the application by providing the user credentials.
Alternative -1 / Screen-6
Alternative -1 / Screen-6 Description •Purpose: This page fulfils the purpose of product category. •Interface components: Labels, image containers and buttons are used. •Description: This page categorises the products in application in three categories – food, gifts and wine.
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Alternative -1 / Screen-7 Description •Purpose: List of items for a particular category are displayed. •Interface components: Labels, image containers and buttons are used. •Description: User can view a long list of similar products and can even add the product directly to cart.
Alternative -1 / Screen-8
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Alternative -1 / Screen-8 Description •Purpose: This page shows detailed information about individual product. •Interface components: Labels, input text box, image containers and buttons are used. •Description: This page helps user to put one or more quantity of same product and can view particular image galley of same product.
Alternative -1 / Screen-9
Alternative -1 / Screen-9 Description •Purpose: This page completes the requirement of particular section for events handled by the company. •Interface components: Labels, input text box, image containers and buttons are used. •Description: Here user can book the restaurant or catering service for particular dates.
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Alternative -1 / Screen-10 Description •Purpose: The total cart items are shown here with their prices and quantity. •Interface components: Labels, maps and buttons are used. •Description: User gets a digital invoice here with including detailed information about the products ordered and user can also apply loyalty offers to get discount.
Alternative -1 / Screen-11
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Alternative -1 / Screen-11 Description •Purpose: User dashboard lets user to edit their profile. •Interface components: Labels, input text box, image container, maps and buttons are used. •Description: This is the user dashboard which lets user to manage their loyalty offer or credits, list of purchased items and even addresses.
Alternative -2 / Screen-1
Alternative - 2 / Screen-1 Description •Purpose: This is the main home screen or the index screen of the application •Interface components: Labels, buttons and media containers are used •Description: This is the main and first page through which user will interact.
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Alternative -2 / Screen-2 Description •Purpose: For searching products in the application this is used. •Interface components: Labels, input text box and buttons are used. •Description: By this search the user can search any product on the application.
Alternative -2 / Screen-3
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Alternative -2 / Screen-3 Description •Purpose: This is the menu of the application. •Interface components: Labels and buttons are used •Description: By this menu user can communicate between different pages of the application.
Alternative -2 / Screen-4
Alternative -2 / Screen-4 Description •Purpose: This is for registration purpose. •Interface components: Labels, buttons and input text box are used. •Description: Using this register page one can register himself/herself to the application.
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Alternative -2 / Screen-5 Description •Purpose: To log in or sign in the application. •Interface components: Labels, input text box and buttons are used. •Description: This login page helps user to get access to his/her profile on the application by providing the user credentials.
Alternative -2 / Screen-6
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Alternative -2 / Screen-6 Description •Purpose: This page fulfils the purpose of product category. •Interface components: Labels, image containers and buttons are used. •Description: This page categorises the products in application in three categories – food, gifts and wine.
Alternative -2 / Screen-7
Alternative -2 / Screen-7 Description •Purpose: List of items for a particular category are displayed. •Interface components: Labels, image containers and buttons are used. •Description: User can view a long list of similar products and can even add the product directly to cart.
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Alternative -2 / Screen-8 Description •Purpose: This page shows detailed information about individual product. •Interface components: Labels, input text box, image containers and buttons are used. •Description: This page helps user to put one or more quantity of same product and can view particular image galley of same product.
Alternative -2 / Screen-9
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Alternative -2 / Screen-9 Description •Purpose: The total cart items are shown here with their prices and quantity. •Interface components: Labels, maps and buttons are used. •Description: User gets a digital invoice here with including detailed information about the products ordered and user can also apply loyalty offers to get discount.
Alternative -2 / Screen- 10
Alternative -2 / Screen-10 Description •Purpose: This is view facility and for booking the restaurant. •Interface components: Use of image, labels, menu and search. •Description: This page view the list of restaurants and can also be used for booking them.
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Alternative -2 / Screen-11 Description •Purpose: User dashboard lets user to edit their profile. •Interface components: Labels, input text box, image container, maps and buttons are used. •Description: This is the user dashboard which lets user to manage their loyalty offer or credits, list of purchased items and even addresses.
Reasons for Alternative-1 Reason: •The application fulfils the all the requirements Like – login page, register page, product category page, cart etc. •The clean nature of application makes application more responsive. •It is simple basic application which is user friendly.
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Reasons for Alternative-2 Reason: •This is application contains great graphical design than alternative 1 •The application fulfils the all the requirements Like – login page, register page, product category page, cart etc. •The interface of the application is user friendly and creates a great impression about the company.
Recommendation Recommended design is alternative 2. Reasons: •Alternative design 2 contains more graphical approach to make the application better looking. The application creates a great impression is front of user and its easier for user to understand the content. •It got extra functionalities like filtering products, better product gallery and many more.
References •Tranfici, A. (2013).Build a Project Mockup Using Balsamiq. Sitepoint. Retrieved from https://www.sitepoint.com/build-a-project- mockup-using-balsamiq/ •Viking Code School Prep. (2018).Using Balsamiq for Mockups. Retrieved fromhttp:// www.vikingcodeschool.com/web-design-basics/us ing-balsamiq-for-mockups •Slideshare. (2014).Introduction to Balsamiq Mockups. Retrieved from https://www.slideshare.net/e2logy/introduction- to-balsamiq-mockups-e2logy