its FUTURE OF FASHION

Its Future of Fashion

Table of Contents
INTRODUCTION...........................................................................................................................3
TREND 1: The role of digitalization...............................................................................................3
TREND 2: Growing importance of sustainability...........................................................................5
TREND 3: Clothes become genderless...........................................................................................6
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9
APPENDIX....................................................................................................................................10

INTRODUCTION
The fashion and apparel sector taken towards the interesting directions over the past years in
regard of the future development. For this most of the organisations consider the market Trends
which are triggered by the pandemic and cultural shifts and also have lasting impact for the
upcoming years. In regard of this the seller of the industry must be aware about the trends in
order to have accurate planning and get possible outcome (Fouad, Soares and Negm, 2020).
Fashion has always been considered towards the four fronts of innovation from the invention of
Sewing to the rise of e-commerce. Fashion brands of all the sizes and speciality is tending to use
technology in terms of understanding their customers and analysing their views and preferences.
In order to analyse the market trends proper research is important for every Organisation in
terms of achieving sales and revenues and also helps in making their position in the market. For
this report United arrows is considered which is a Japanese clothing brand founded by Yasuto
Kamoshita, Hirofumi Kurino and Osamu Shigemastu in 1989. The report leads to cover the
research about the three suitable trends which are quite famous in the business environment and
also opted by company as well.
TREND 1: The role of digitalization
United arrows focus on the significance of digitalization in the fashion industry. For this
technology has transformed the perspective of customers regarding their shopping and
engagement with brands. After the evolution in Marketplace both The Legacy and emerging
fashion trends enhance their online presence considering the use of effective data and analytics in
terms of offering both personalized solution and capture the biggest share in the market. In
present time digitalization is now taking boost in the fashion industry by making shopping more
convenient cost effective and enjoyable (Delgado, 2020). Most of the people tense to use internet
on a global scale in which the retailers tend to develop multiple strategies undertaking the Omni
channel approach into the business models.
By taking the example of United arrows the trains wearing from small brands to the
Exclusive luxury brands that drive towards the crucial part of the economy. Most of the
organisations and brands also started in terms of an answering their speed executes sustainable
innovation in the business model and the supply chain process. In the upcoming 10 years fashion
sector is the fastest growing and challenging field where the changes and Trends takes place

instantly. There is no such fundamental by considering the buying fashion products growth
regarding the use of technology and also empowered the way of shopping.
For this most of the users now want their interact in terms of getting involved regarding the
shopping of brand. Digital transformation is the best and suitable trend for United arrows in
order to take entry in every field and also have the vast influence over the market. This
transformation is not only regarding the management of data managing the business but also
helps in eliminating the cost by increasing efficiency (Zhang and et. al., 2016). The fashion
industry has also been using Technology from the manufacturing process till the post production
because there is no more traditional consumer segments and Geographic restrictions across the
world.
By undertaking the digitalization factor, the consumers have changed the outlook of the
fashion industry and trying to opt the ongoing Trends into the business. In regard of this social
media platform plays an important role including Facebook, Instagram, Twitter and YouTube
that has become more relevant for the fashion industry in terms of attracting maximum number
of customers. Daily needs to develop the excellent platform for the millennials and other
potential customers in order to enhance their Talent by influencing the audience as well. In
regard of this most of the fashion organisations tends to focus on developing the great social
media profile in terms of reaching towards the vast audience by keeping them updated regarding
the presence on the daily basis.
Brands are also allowing the Shoppers in terms of shopping directly from the social media
by following the link which was posted and also take the Shoppers to the actual website. This
leads to make shopping quite fast and convenient by increasing the conversion rate and it is also
considered as the future of fashion. Apart from this the emerging Technologies brands also
getting their businesses towards the new transformation with the upgradation in the technology
and integrating with the modern development (Berg, Hedrich and Leon, 2017). The digital trends
transformation needs to provide the new way to the customers in terms of capturing customers
towards the vast scale in terms of enhancing their knowledge and vision towards the business.
Opting the prominent multidimensional trends fashion brands and the suitable retailers tends
to find staying one step ahead in terms of cutting-edge competition. Further most of the
population tends to use their mobile devices in terms of searching online and also have Desire for
more than any other device. So, it is hard to find that any fashion website has not presence over

the internet and also operated by mobile. Mobile marketing is the ideal platform that helps in
bridging retailers and providing effective online experience to the fashion industry as it is the
perfect approach for the United arrows to communicate directly with their potential audience and
customers. Brands can also even retard their previous customers with the help of direct
messaging and email by keeping them update regarding the ongoing activities and offers which
are provided by company.
TREND 2: Growing importance of sustainability
After digitalization the fashion industry move towards sustainability as it is the current trend
and also followed in the upcoming 10 years. Most of the customers are concerned regarding the
future of planet and also put pressure over the fashion brands who do not considered eco-friendly
practices. Most of the organisations are working in order to modify their business models by
developing prominent products in order to make them more sustainable. In terms of United
arrows, they can turn faster crash that causes the coastal areas in to the recycled polyester and
also use that material in order to make shoes and some part of clothes.
In terms of decreasing environmental impact replacement of synthetic addictive materials
with the alternative are more important as it is quite eco-friendly. The movement of Sustainable
fashion has aim is to create clothing which is ethically made and environmentally friendly. The
suitable way by which the company make the switch off its customers by start only buying
ethically products by forcing them to change their practices or lose the business (Zahro, 2019).
The fashion factory the largest industry in the world as its supplies and include manufacturing,
processing, fabric care, recycling and disposal. For this most of the countries are involved in the
fashion sector by considering the actual involvement that vary from textile and product design
for manufacturing Technologies in regard of actual production.
The fashion Sector to explore several ways in terms of becoming more sustainable within
the next 10 years in order to minimise the use of resources and pollution by improving the safety
of workers and make sure the right customers to make informed choice. The future of
Sustainable fashion industry depends on the availability to eliminate the use of resources like
water land and soil in order to make sure the recycle and reuse of products in terms of
minimising waste. There are several aspects of sustainability considering the textile sector that
focus on considering the protection of environment and human health gender equity and women
empowerment.

Impact of fashion industry on the planet is quite big as it includes the whole Product life
cycle from the raw material supply considering the textile manufacture retail and disposal at the
end of life. This undertakes the use of pesticides in the Cotton farming intensive water and
energy used during the production of textile. Apart from this water contamination with the toxic
chemicals by which the fashion industry has become one of the main sources of microplastics
within the rivers and oceans that matches with the synthetic fibres.
In terms of United arrows, the impact of fashion industry had over the environment is by the
new revelation in terms of accumulating the great deal (Xue, Parker and Hart, 2019). The
competitive market with the Temptation is moving fast in order to gain revenues market share
and assess the capital. Most of the public figures have brought attention towards the social issues
which are related with the fashion sector when it comes to the fast fashion. The wastage from the
textile is high because of the spending habits of customers. Customers purchase maximum
number of clothes instead of their needs and millions of tons and up in the trash every year.
In order to eliminate the space people, need to learn towards the brand in terms of making
the high-quality products that are meant to the last longer and also developed with recycled
material in order to create their clothing (Toma, 2018). In respect of that the fashion industry is
always changing and evolving by considering that trends and setting that tone for years to come.
In regard of this the suitable inclusivity and the preferences move towards the sustainable fashion
by considering the prominent Trends that is generally sign towards the positive light over the
brand.
Apart from that the incorporation of virtual reality and Augmented reality is also helpful in
order to stay up with speed with the other businesses in fashion industry (Loureiro, Miguéis and
da Silva, 2018). Apart from this the best way in order to make the clothing listing stand out is the
effective use of professional photos that helps in attracting maximum number of customers and
posting at over the social media as it is the sustainable method to attract potential audience and
also helpful for the respective company to achieve competitive advantage.
TREND 3: Clothes become genderless
The idea of Gender and the norm surrounding tends to construct evolve Trend considering
that society has placed both men and women in two distinct boxes. For this most of the cultures
are living in the lines and people are beginning to wear clothing in which that feels comfortable
instead of designing and making differences among them on the basis of gender (Bug, 2020). It

leads to create Spark over the creation of gender clothing as there are entirely genderless brands
who tends to make clothes for both the gender.
It is the movement that make trend in the upcoming future and for this most of the retailers
and the designers are ready to become the part of this movement. There tends to inhabit launched
the first genderless collection as it is the new concept that has been given a push towards the re-
emergence of minimalism in the fashion as the Unisex brand appeal to the younger generation by
moving towards the fresh approach.
Most of the retailers and designers move towards introducing the gender-neutral collection
as it is the trend in order to expand from mere fragrances accessories and kids wear collection
considering the proper clothing lines. Apart from that the apparel sector has depicted the Unisex
fashion in their advertisement with men and women wearing the same clothes and designs. Also,
most of the retailers are planning to spend towards the Unisex here which is ready to launch the
new collection in the upcoming (Lee and DeLong, 2016). Most of the women buying towards the
Men’s wear is a growing trend as women are looking to de-gender their style.
This Trend is considered as the androgynous Trend considering the fashion movement
regarding the genderless dressing that leads to make their way effective into the mainstream
culture by hitting the major fashion capitals in the world. It leads to give prominent thanks to
most of the young celebrities and fashion designers in order to break convention of the gender
without analysing what they choose to wear. For this acceptance is important considering the
openness to change as the upcoming years are predicted to be all the about re-invention and the
gentle fluid movement (Fernandes, Pereira and Madeira, 2020). The movement needs to pick up
steam with many non-gender collections by launching towards the established brand like United
arrows.
Most of the brands and designers have reacted slowly towards the movement when it started
but now there are a number of social brands who is strictly support the genderless labels and in
the upcoming 10 years it become the trend considering the incorporated genderless collections in
the stores. The history of this Trend started in order to gather the steam when women felt their
attires where their limiting their performance and daily activities (Zhao, 2018). The movement
gained a lot of popularity with the help of women activists that emerged in order to begin to wear
men outfit. Most of the women begin to perceive the clothes worn by men as per more
convenient as this fashion style has become mainstream Trend in Asia Japan China and across

the world by which media feature man wearing androgynous fashion styles that have become the
positive social trait. This style has depicted for the long time in manga, K-pop and J-pop
cultures.
This cultural movement has now become the key source for the inspiration for the modern
fashion designers who support this movement. Also, most of the younger generation is rejecting
the binary labels and the claiming their personal identity but for this transgender and gender non-
binary influences played an important role in terms of changing the narrative. Therefore, the
global brands are tapping into the market as the United arrows announced they would focus over
the expanding the genderless clothing as the company has quadrupled their Unisex offer and now
ranging colourful tops and overall accessories.
CONCLUSION
From the above discussion it has been analysed that market Trends are important for every
sector specially for the clothing industry as in this sector that Trends are dynamic in nature and
frequently changes according to the requirements and needs of customers. Most of the customers
leads to change the requirements according to their circle and friends and also followed the
present culture either it is good or bad. Considering this the fashion industry need to conduct
proper market research and order to analyse suitable trends which are beneficial for them in the
upcoming future and also helps in achieving competitive advantage considering the sales and
revenues.

REFERENCES
Books and Journals
Berg, A., Hedrich, S. and Leon, J., 2017. The two faces of fashion-industry performance. The
McKinsey Quarterly.
Bug, P., 2020. An introductory viewpoint to fashion and film. In Fashion and Film (pp. 1-6).
Springer, Singapore.
Delgado, H.N., 2020. The Fundamentals of Fashion Management, Susan Dillon (2018). Fashion,
Style & Popular Culture, 7(4), pp.575-577.
Fernandes, C.E., Pereira, M. and Madeira, M.J., 2020, May. Fashion design entrepreneurship: A
qualitative approach. In Textiles, Identity and Innovation: In Touch: Proceedings of the
2nd International Textile Design Conference (D_TEX 2019), June 19-21, 2019, Lisbon,
Portugal (p. 148). CRC Press.
Fouad, F., Soares, A. and Negm, E., 2020, November. FASHION ACTIVISM: EXPLORING
HOW FASHION IMPACTS CONSUMER BEHAVIOR. In 2020 Global Marketing
Conference at Seoul (pp. 97-102).
Lee, Y.K. and DeLong, M., 2016. Re-Birth Design Analysis for Developing Sustainable Fashion
Products. Journal of the Korean Society of Clothing and Textiles, 40(3), pp.566-573.
Loureiro, A.L., Miguéis, V.L. and da Silva, L.F., 2018. Exploring the use of deep neural
networks for sales forecasting in fashion retail. Decision Support Systems, 114, pp.81-
93.
Toma, C.H., 2018. The Shop of the Future: Bridging the Online/Offline Experience Gap in
Fashion Retail Through Virtual Reality. In Fashion and Textiles: Breakthroughs in
Research and Practice (pp. 42-68). IGI Global.
Xue, L., Parker, C.J. and Hart, C.A., 2019. How to engage fashion retail with VR: A consumer
perspective.
Zahro, S., 2019. Head-to-Head Comparison between Indonesia and Taiwan to Provide
Professional Vocational Teachers in Fashion Education. Jurnal Pendidikan Teknologi
dan Kejuruan, 25(2), pp.177-186.
Zhang, M and et. al., 2016. Exploring the Impact of Lifestyle on Fashion Consumption
Behaviour for Older Chinese Women. In Advances in Ergonomics in Design (pp. 345-
357). Springer, Cham.
Zhao, T., 2018. Contemporary Fashion Illustration in China and Its Application in the Chinese
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Online
4 Top Apparel Industry Trends to Watch in 2020. 2020. [Online] Available through:
<https://blog.marketresearch.com/4-top-apparel-industry-trends-to-watch-in-2020>
Top 9 fashion and apparel industry trends for 2021. 2021. [Online] Available through:
https://seller.alibaba.com/businessblogs/pxj79hm8-top-9-fashion-and-apparel-industry-
trends-for-2021

APPENDIX
The future of fashion
The role of digitalization
Following the change in the marketplace, both traditional and rising fashion trends have
enhanced their online presence by utilising effective data and analytics in order to provide both
individualised solutions and grab the largest market share. Digitalization is already gaining
traction in the fashion business, making purchasing more convenient, cost-effective and fun.
Growing importance of sustainability
Following digitalization, the fashion industry has shifted its focus to sustainability, which is
the current trend and will continue in the next ten years. The majority of buyers are concerned
about the planet's future and are putting pressure on fashion firms that do not embrace
environmentally friendly methods. The majority of businesses are attempting to change their
business models by creating notable items in order to make them more sustainable.
Clothes become genderless
Because society has divided men and women into two categories, the concept of gender and
the norms that surround it tends to evolve. As a result, most civilizations are living in lines,
and people are beginning to wear clothing that they find comfortable rather than designing and
discriminating between them based on gender.