Environmental Analysis of Jaguar Cars in the Global Business Environment

This report analyzes the impact of the pandemic on Jaguar Cars and strategies to overcome it. It also provides recommendations for the company to cope and thrive in this period of stress.

Global Business
Environment
Assessment 2

Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Overview of the Company...........................................................................................................1
Impact of pandemic on organisation............................................................................................2
Strategies to overcome pandemic................................................................................................3
Recommendations........................................................................................................................5
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................7

INTRODUCTION
Global Business Environment is referred as the environment in which the businesses
operate globally. This environment includes the external as well as internal forces affecting
internal trades of businesses across the globe (Felbab-Brown, 2021). These factors are comprised
of various elements such as availability of raw material, reliability over supply chain, availability
of manpower, government policies, and other contexts. The chosen company “Jaguar” is a Auto
mobile manufacturer headquartered in Coventry, United Kingdom. Jaguar deals in
manufacturing of cars of Luxury segment. The company was founded in 1922 in Blackpool,
United Kingdom. This report will further explore the internal and external factors pre performed
in Assessment 1. The report covers the analysis of impact of Pandemic Covid-19 over the chosen
company and various strategies to overcome the impact. Pandemic covid-19 phase has highly
affected business around the globe. This report will address those effects of pandemic over
Jaguar Cars and the strategies to be applied by the company to a take rebound from those effects.
MAIN BODY
Overview of the Company
Jaguar Cars was established in 1922 by, William Lyons and Wiliam Walmsley in United
Kingdom. The company was formerly known as Swallow Sidecar Company until Jaguar firstly
came to the light on a model name SS Jaguar 100. Jaguar is known for the comfort and Luxury
cars manufacturing. With a worldwide presence and expensive cars Jaguar is considered as one
of the leading companies in auto-mobile manufacturing industry. The price ranges from 45 Lac
and goes up to 2.5 crores. Major competitiors of Jaguar in Auto-mobile industry are Mercedes,
BMW, Audi, Porsche, etc. These brands have a competitive environment on the basis of luxury
and quality offered. The rising phase for the company has been considered year 2016-17, which
reported highest sales of 39,886 Jaguar Cars in a calendar year. Jaguar's target audience is the
rich section of society which has the affordability and seeking for Luxury and comfort. The F-
Pace model of jaguar has been the highest sold car of the company with a sale of over 49,000
units globally.
Aims and Objectives:
 Aim for higher standards: One of the major objectives of the company is to attain
highest possible standards in the auto-mobile industry. There is a huge competition in the
1

auto mobile industry which forces Jaguar to design new and efficient strategies to hold a
good market position.
 Aim of zero emissions, accidents and congestion: The company aims to maintain a
healthy record track of least pollution by the car, least accidents of Jaguar cars and
minimizing congestion on the roads to enhance free flow of vehicles.
 Aim for adapting electric vehicle technology: Company has claimed to adapt their
vehicles into Electric vehicles by the year 2025. This is a positive effort by the company
for a healthy atmosphere and lesser air pollution. Jaguar is about to convert all its
existing as well as upcoming models in electric segments.
 Customer Satisfaction: Jaguar has always kept their customers in priority, as the
company has been innovating new products and services for their customer satisfaction.
Customer Satisfaction lies in many factors such as Value for money, Comfort, Latest
Technology, Luxury features etc.
Impact of pandemic on organisation
Coronavirus disease is a communicable disease caused by SARS-CoV-2 virus. This virus
has impacted not only people but also many businesses across the world (Manhas and Kumar,
2021). In context of Jaguar this pandemic has impacted business of company in both negative
and positive aspects. Determining impacts of this pandemic in aspect of Jaguar is evaluated as
below:
Positive impact:
 Digital access: This pandemic has pushed button of fast forward to access digital
platforms in order to carry operations of businesses. In context to Jaguar,
company had to operate its business activities on digital sites. From internal
communication with its employees to clients to its customers, management of
Jaguar has to adopt digital platforms like zoom call, skype etc. This made
company to expand use of digital landscape for its business operations (Jaguar.
2021).
 Opportunities to innovate: This pandemic has created a period of understanding
between customers and suppliers (Huang and Liu, 2020). This created an
opportunity for organisations to develop its business by diversifying its products,
innovating new products and expanding its market share with a low resistance
2

risk. In aspect of Jaguar, company has started looking for measures to diversify its
list of products by introducing new products in market. Company also looked to
expand its business globally by adapting digital marketing platforms, setting up
new projects in new different countries. This instantaneously period of change
helped Jaguar to invest in innovation activities more fearlessly and boldly.
Negative impacts:
 Financial Fragility: Coronavirus pandemic has made many businesses to suffer
from financial fragility (Code, Ralph and Forde, 2020). In financial fragility,
companies faces a state of financial crisis from a well financed state. Automobile
industry has suffered a huge loss as compared to other industries in market. This
industry has experience a decline in its turnover as they were unable to supply
products in market as Lockdown was implemented in various countries which
made people to stay at their respective homes while following government
regulations with regards of coronavirus pandemic. In context to Jaguar, company
has suffered a huge loss caused by this pandemic. With decrease in sales to
paying fixed expenses as well as salaries to employees has impacted in a huge
decrease in turnover of this company.
 Temporary closing: Many companies has to shut its premises and operational
activities because of this pandemic (International Labour Organisation (ILO),
2020). This has impacted in reduction of revenue as well as affected human
resources of businesses. Automobile has to stop its operational as well as
production activities while following social distancing regulations. In context to
Jaguar, company has to close its premises across the world (Jaguar. 2021). This
impacted in huge loss for company as company was unable to increase its sales
proportion as compared to previous years. This pandemic has also impacted in
loss of human resources for this company as company has started paying half
salaries to its employees in order to cover or bear less loss which resulted in
shortage of employees to work under company.
Strategies to overcome pandemic
It was essential for companies to adopt necessary strategies in order to overcome
coronavirus pandemic with objective to survive in market place (Mariano, 2021). Businesses has
3

implemented various strategies in order to cope in this pandemic. In context to Jaguar,
management of company has implemented various strategies to thrive and survive under this
pandemic. Management of Jaguar has implemented various strategies which are evaluated as
below:
 Adapting online practises: This pandemic has moved companies to adapt online
practises with motive to operate its business activities. In context to Jaguar
company has switched its maximum activities from offline to online. Company
has started allotting work from home opportunities to its employees in order to
follow safety norms of pandemic (Jaguar. 2021). This help company in carrying
out its operational activities in pandemic zones. Company has provided electric
devices with internet connections to its employees to work from a safe place by
staying at their respective home. This switch between techniques helped company
to interact with its customers through digital sites. Adapting online platform
helped employees of Jaguar to acquire knowledge about digital world. This
developed continuous learning attitude among employees of company. Company
has provided necessary software to its employees to work effectively and
efficiently.
 Digital marketing: Digital marketing is a process of marketing consists of digital
platforms (Vahdat, 2021). Many businesses has switched its marketing processes
from traditional marketing to digital marketing practises. In aspect of Jaguar,
management has switched its marketing practises from offline to online process.
Company has taken a fast forward push while adapting this marketing technique.
Company has developed its website while using innovations in technologies.
Company has started all of its trading operations online by providing its products
on its website as well as in search engine optimisation. This made company to
interact and exchange its products with its suppliers and customers.
 Pivot new opportunities: Coronavirus outbreak has created high stress period for
individuals and businesses. However, some businesses took it as an advantage to
gain sustainability in long term by innovating new products. Auto-mobile
industries were looking forward to innovate new products in market while
utilizing this period. This industry was looking to innovate new vehicles by
4

upgrading new technologies in them. In context to Jaguar, research and
development department of company was looking forward to innovate new
products in market with sake of surviving in this tough time as well as thriving
later.
 Safety measures: Coronavirus has affected numerous number of people around
world (Caldeira and Pinto, 2021). Many people has also lost their lives as well as
dear ones because of this pandemic. This created a stress for auto-mobile industry
in order to continue its operational activities. In context to Jaguar, management
has assured necessary measures to provide safety to its employees (Jaguar. 2021).
Company has provided vaccination to its overall staff including leaders,
managers, employees, workers, etc. Company has also installed sanitizer stand at
every door steps, scanners at each check points, masks along with PPE kit to its
workers working under company.
Recommendations
It is primarily necessary for companies to take new initiative in order to survive as well as
thrive its business operations in this pandemic (Viglia and Et. Al., 2021). In order to cope and
thrive business under consideration of coronavirus pandemic below are the recommendation that
are suggested to Jaguar and they are as follows:
 Increase use of technologies: Technology is the greatest saviour for businesses
to cope in this pandemic. Technology has helped companies to execute its
operational activities in this period of stress. In context of Jaguar it is
recommended to management of this company to increase use of technologies for
its business activities. For example, allotting more work from home process to its
employees.
 Improve cleanliness: Providing proper cleanliness in office area along with
proper sanitizing process can help businesses to work safely in this period.
Management of Jaguar should be more cautious in establishing cleanliness inside
work place. Management should look after availability of all safety necessities
under office which includes hand sanitizers on every row, proper use of mask and
PPE kit for its employees, every employee should be fully vaccinated, etc.
5

 Social distancing: Following social measurement effectively can help
organisations to deal efficiently with this coronavirus pandemic. Management of
Jaguar should make assure that proper guidance of social distancing are being
followed under organisation. Management of company is recommended to make
six feet distance between employees working under premises.
 Use of digital marketing techniques: Enhancing use of digital media for
promoting and distributing its goods and services can help companies to gain
profit in this pandemic scenario (Meyer, Glas and Eßig, 2021). It is recommended
to management of Jaguar to increase its promotional activities on digital sites by
publishing advertisements on social media sites, search engine optimisation,
websites, etc. This measure will help company to reach its customers more
effectively and safely under this period of coronavirus outbreak.
 Online distribution: This pandemic has showed increase in using online delivery
options by customers worldwide. Management of Jaguar is recommended to
provide home delivery services of its products to its customers in order to sustain
and thrive in this pandemic.
CONCLUSION
From the above discussion it is concluded that coronavirus outbreak has created stress
for businesses worldwide. It has impacted in both in terms of positive as well as negative ways in
companies. Positive impact caused by this pandemics were increase use of technologies by
companies. While its negative impact on businesses were that most business suffered from
financial fragility. The given report determines key strategies adapted by company to overcome
this pandemic such as use of digital platforms for its operational processes, adapting work from
home process , etc. as well as recommendation has been given to company to cope and thrive
business in this period of stress along with measuring safeties of its human resource.
6

REFERENCES
Books and Journals:
Felbab-Brown, V., 2021. Reconciling competing policies for combatting wildlife trafficking and
preventing zoonotic pandemics. The Routledge Handbook of Smuggling, pp.228-246.
Manhas, R. and Kumar, A., 2021. Government Policies Towards Businesses During Pandemic:
Special Reference to MSMEs. Abhigyan. 39(2), pp.1-10.
Huang, H. and Liu, S.Q., 2020. “Donate to help combat COVID-19!” How typeface affects the
effectiveness of CSR marketing?. International Journal of Contemporary Hospitality
Management.
Code, J., Ralph, R. and Forde, K., 2020. Pandemic designs for the future: perspectives of
technology education teachers during COVID-19. Information and Learning Sciences.
International Labour Organisation (ILO), 2020. COVID‐19 and the World of Work: Country
Policy Responses.
Mariano, S., 2021. Let me help you! Navigating through the COVID-19 crisis with prosocial
expert knowledge behaviour. Knowledge Management Research & Practice, pp.1-9.
Vahdat, S., 2021. The role of IT-based technologies on the management of human resources in
the COVID-19 era. Kybernetes.
Caldeira, D. and Pinto, F.J., 2021. COVID-19 and myocardial infarction. The
Lancet. 398(10315), pp.1963-1964.
Viglia, G., and Et. Al., 2021. Adopting revenue management strategies and data sharing to cope
with crises. Journal of Business Research. 137, pp.336-344.
Meyer, M.M., Glas, A.H. and Eßig, M., 2021. Learning from supply disruptions caused by
SARS-CoV-2: use of additive manufacturing as a resilient response for public
procurement. Journal of Public Procurement.
Online
Jaguar. 2021. [online]. Available through. <https://www.jaguar.com/>
7