Financial Statement Analysis of Starbucks
Added on 2019-12-18
21 Pages5672 Words1367 ViewsType: 1367
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Manage Operational Plan
Table of ContentsMANAGE OPERATIONAL PLAN1EXECUTIVE SUMMARY5OBJECTIVES5KEYS TO SUCCESS5RISKS6SWOT ANALYSIS6STRENGTHS6WEAKNESS6OPPORTUNITIES6THREATS6MISSION7ORGANIZATION SUMMARY7ORGANIZATION OWNERSHIP7ORGANIZATION LOCATIONS AND FACILITIES9ADVERTISE ANALYSIS SUMMARY9ADVERTISE SEGMENTATION9TARGET MARKET SEGMENT STRATEGY10ADVERTISE NEEDS10PROCEDURE AND IMPLEMENTATION SUMMARY10AGGRESSIVE EDGE10DEALS STRATEGY10ADMINISTRATION SUMMARY11ADMINISTRATION TEAM11ADMINISTRATION TEAM GAPS11MONETARY PLAN12IMPORTANT ASSUMPTIONS12
Executive SummaryJava Culture café is resolved to end up a day by day need for neighbourhoodespresso addicts, a place to dream of as you attempt to get away from the day byday anxieties of life and only an agreeable place to meet your companions or toperuse a book, all in one. With the developing interest for brilliant gourmet espressoand awesome administration, Java Culture will gain by its nearness to the Universityof Oregon grounds to fabricate a centre gathering of rehash clients. Java Culture willoffer its clients the best arranged espresso in the region that will be complimentedwith cakes, and free books that its supporters can read to make the most of their visit(Benzaken,2007, 136)ObjectivesJava Culture's destinations for the principal year of operations are: •Ended up chose as the "Best New Coffee Bar in the range" by theneighbourhood eatery direct. •Turn in benefits from the primary month of operations. •Keep up a 65% gross edge.Keys to SuccessThe keys to success will be: •Store outline that will be both outwardly appealing to clients, and intended forquick and effective operations. •Representative preparing to guarantee the best espresso arrangementsystems. •Promoting techniques intended to assemble a strong base of steadfast clients,and augmenting the offers of high edge items, for example, coffee drinks.•Creation of a different space which is unique from other shops. It ensures thatphone conversations do not distract other customers.
•The provision of space which is sound proof to promote privacy of phoneconversations. •The promotion of cafe as a place for good products and services which willconsequently lead to customer loyalty. Risks The main issues would be if enough customers would be accommodated into java mobile to make their phone calls.SWOT Analysis While starting up a coffee shop, it is essential to create and strategize theoperational plan. The creation of a SWOT analysis aids in the identification of good,bad and the factors potential of becoming ugly. Strengths The JAVA needs to stand out from the rest of the normal shops in the market due tocompetition. Such competitors include Starbucks and Dunkin Donuts. Theidentification of strengths helps in selecting the niche of the business. This willensure that the customers come back and this includes the selection of the properlocation.WeaknessThe coffee café business has weaknesses which might be due to a variety ofreasons such as budget, location or order premium orders. The weaknesses involvethose things the business does not perform to perfection or an overall shortcoming.The business had to look into the dynamic products and services offered in additionto considering those that might pose problems. Opportunities Opportunities create chances for growth in the products which involves specialdiscounts for the loyal customers. It also involves identifying the long and short termgoals and objectives in order anticipate logical needs. Threats Threats to the business include aspects such as competition but there are othercrucial factors to be considered. Such factors include the stability of the business
and the cost of products and services. It is essential to scrutinize all the potentialthreats in order to complete the operational plan. MissionJava Culture will try to make a one of a kind place where clients can associate witheach other in an agreeable and unwinding environment while appreciating the bestblended espresso or coffee and baked goods around the local area. We will be in thematter of helping our clients to assuage their everyday pushes by giving bit of brainthrough incredible feeling, advantageous area, inviting client administration, andresults of reliably high calibre. Java Culture will contribute its benefits to build therepresentative fulfilment while giving stable come back to its shareholders. Organization SummaryJava Culture, an Oregon restricted risk organization, offers espresso, differentrefreshments and snacks in its 2,300 square feet premium bistro situated close tothe University of Oregon grounds. Java Culture's significant speculators are ArthurGarfield and James Polk who in total claim more than 70% of the organization. Thestart-up loss of the organization is expected in the measure of $27,680.Organization OwnershipJava culture is enlisted as a Limited Liability Corporation in the condition of Oregon.Arthur Garfield possesses 51% of the organization. His cousin, James Polk, and alsoMegan Flanigan and Todd Barkley hold minority stakes in Java Culture, LLC.Legitimate costs for getting licenses and allows and in addition thebookkeeping administrations totalling $1,300.
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