Emerging Media Strategies in Australia

   

Added on  2020-02-24

17 Pages2303 Words78 Views
Running head: EMERGING MEDIA STRATEGYEmerging media strategyName of studentName of UniversityAuthor note
Emerging Media Strategies in Australia_1
1EMERGING MEDIA STRATEGYTable of ContentsIntroduction......................................................................................................................................3Background of the client..............................................................................................................3Aim of the report..........................................................................................................................3Analysis of current social media efforts..........................................................................................3SWOT analysis............................................................................................................................4Social media platforms used by the company..............................................................................5Target audience................................................................................................................................6Example persona..........................................................................................................................7Social media objectives...................................................................................................................7Detailed media plan.........................................................................................................................9Justification....................................................................................................................................10Intended evaluation methods.........................................................................................................11Evaluation systems.....................................................................................................................11Summary........................................................................................................................................15References......................................................................................................................................16
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2EMERGING MEDIA STRATEGYIntroductionThe topic focuses on the emerging media strategies used by the business organisations inAustralia to create a sustainable place in the competitive business environment. Appster is one ofthe major start ups in Australia that has managed to develop different mobile apps and created amarketplace for developing applications that can be used by organizations to manage marketingactivities with ease and effectiveness along with maintenance of other digital assets (Aral,Dellarocas and Godes 2013). Background of the clientThe clients are mainly targeted by Appster to sell their creative assets to the creativepeople all over Australia. There are millions of people and businesses all over the world whoneed to purchase applications, and gather relevant skills and knowledge to develop effectiveapplications that can meet the business needs and preferences as well as enhance the outlook andstructure of the website managed by a company (Armstrong et al. 2015). Aim of the reportThe main aim of the report is to identify the emerging media strategies adopted by theorganisation to attract more customers and generate good amounts of revenue in business(Berthon et al. 2012).Analysis of current social media effortsThere are various social media efforts considered by the company as useful for drivingmore traffic and gain more profit in business. The social media has helped the company toengage the customers and spread a positive message through the use of hash tags, call the users
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3EMERGING MEDIA STRATEGYto take immediate actions and furthermore execute the movement to deliver grassroots results(Castronovo and Huang 2012).SWOT analysisStrengthsWeaknessesThe company uses its social mediaplatforms wisely by integrating withmultiple applications and websites. High engagement of customersIdentification of needs of users is easierand convenient user experience(Appster.com 2017)As it is a start-up business, lack ofengagement of customersAdvertisements on Facebook is theonly major source of generating goodrevenue (Appster.com 2017).Lack of increase in the numbers offollowers in the last few monthsOpportunitiesThreatsThe number of users accessing thesocial media by using mobile phoneshas increasedOther sources of revenue are Twitter,YouTube, LinkdIn, etc.Additional growth opportunities likenew apps and social media pages thatare run by App developers The ad block extensions prevent popups which can make the companyremain unnoticedPoor business modelThe slow growth rate of onlinemarketing and privacy issues.Example FacebookFacebookStrengthsWeaknessesHuge fan baseUser authentication problems might
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