Competitive Advantages of JB HI-FI: A Market Strategy Analysis

This paper analyzes the market strategy of JB HI-FI and identifies its competitive advantages. The company gains the advantages with the help of sources such as national differences, scope economies, and scale economics. The strategies used by the company to attain the advantages are adaption, new stores, and the integrated product.

MARKET STRATEGY 0
MARKETING STRATEGY

MARKET STRATEGY 1
The aim of this paper is to identify the competitive advantages of JB HI-FI. An
organisation market strategy combines all of its marketing goals into the one major plan.
Marketing strategy helps the company to drawn the market research and focus on the
product mix to attain the maximum profit and sustain the business. JB HI-FI made market
strategy to gain the competitive advantage with the help of sources.
JI HI-FI is an Australian retailer of consumer goods; it is operating in video games,
Ultra HD Blu-rays, DVDs, CDs and home appliances. The company established in 1974 and
earn $150 million in a year. The company is popular for its Hi-Fi equipment, it operates in
many countries and its headquartered established in Melbourne and the company expand its
business in New Zealand. JB HI-FI gained the competitive advantage of its cost structure.
The company always satisfy the consumer demands at a cheaper cost. The company offers
the home entertainment and electronic goods at the lowest prices as compared to the
competitor's company. JB HI-FI gains the advantages with the help of sources these are a
national difference, scope economies and scale economics (Wagner & Hollenbeck, 2014).
JB HI-FI is expanded its business in New Zealand, the company takes the advantage
by establishing the company in New Zealand because New Zealand is near Australia. It is
easy for the company to know the consumer demand. The company can easily follow the
traditions and custom for making the sale in the market. It has been analysed that the
company gains the competitive advantage by reducing the cost and increasing the scale of
production. By following the culture and tradition of the country, company made the policy
which helps the company to achieve the competitive advantage. The company provides the
product at the lowest price by decreasing the production cost of the production

MARKET STRATEGY 2
It has been seen that the per capita income of the market is decreasing, at this time
the company gained the advantages by selling the product at the lowest amount. The
company has the good image in the market. The company introduces the new products with
new features which attract the consumers. In 2013, company sales are $3.3.1b and in 2017, it
extends with $ 5.63b. The company earns 22.4% profit in a year which is beneficial for the
company to earn the good image in front of the consumers (JB HI-FI Limited, 2017). It
justified that the company made the good image in the market by selling the product and
introduces the new features in the product at the cheaper prices. JB HI-FI is a leading
company of Australia and it is well known for its services (JB HI-FI Limited, 2017).
The company sale is increased by operating in the many locations like Australia,
New Zealand. By increasing the sale, the company gross profit is also increased by 11.7% to
$922.8 million. The company has 303 stores in Australia and New Zealand (JB HI-FI
Limited, 2017). The company provides the product at a cheaper cost from which consumers
attracts towards the company. It justified that the company operating in many locations and
earns high profit. Operating in many locations means increasing sale of the company and
profit.
The company gains the competitive advantages by following the strategies objective
such as open new stores, decreasing cost and others (Baker, & Sinkula, 2015). By opening
the new stores, the company can achieve the high growth of the sales and profit. The sales of
the company are increases by opening the new stores and target the new consumers at every
location. New opening stores are the strategy of the company to achieve the competitive
advantages. It justified that the manufacturing firms of the electrical appliances are increases
which increase the competition of the company. By opening the new firms, the company can

MARKET STRATEGY 3
gain the market advantages. New stores growth at the good times that increases the profit
and margins (Darroch, Milesand, & Jardine, 2015).
JB HI-FI Company offers the integrated product and services to the business,
government and education sector which increase the sales through organic growth and
strategic. By offering the integrated product, JB HI-FI promotes the product and makes the
good image in the eye of consumers which increase the sale of the (Ottman, 2017).
Adaption is also a strategy for the company to achieve the competitive advantages of
the company. By adopting the new technology the company decreases the cost of the
production and the company attracts the customer by selling the product at the lowest cost. It
is the reason that the new technology decreases the labour work which decreases the cost of
the company. The company can save the amount thus, the company offer the new product at
the cheaper price as compared to the competitors (Rezac, Huang, Hobza, & Beran, 2015)
From the above analysis, it is concluded that JB HI-FI Company attains the
competitive advantage of its cost structure. The company offers the product at the lowest
cost as compared to the competitor. The company attains the competitive advantages with
the help of national differences, the scale of economies, and scope of economies. By making
the strategies, the company can achieve the competitive advantages. Adaption, new stores,
and the integrated product are the strategies which are used by the company to attain the
advantages.

MARKET STRATEGY 4
References
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Darroch, J., Miles, M. & Jardine, A. (2015). Market creation: a path to sustainable
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JB HI-FI Limited. (2017). About us. Retrieved from: https://investors.jbhifi.com.au/annual-
reports/ ARN from IDG
Ottman, J. (2017). The new rules of green marketing: Strategies, tools, and inspiration for
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