Business and Business Environment: A Case Study of JD Sports

This report provides a case study of JD Sports, highlighting the sub-sectors and types of organizations in the sports industry, market size, growth factors, and interrelationships among internal departments. It explores how finance, marketing, and other departments work together to meet business objectives. The report also includes a factsheet, organizational structure chart, and stakeholder analysis.

BUSINESS AND BUSINESS
ENVIRONMENT

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
Introduction to sub-sectors and different types of organisation in the industry, the market size
and the growth of the international business environment..........................................................3
Sub sectors and organization types..............................................................................................3
How internal departments, for example - finance, marketing, work together to meet business
objectives.....................................................................................................................................6
Investigation of different business structures and interrelationships among internal
departments..................................................................................................................................7
CONCLUSION................................................................................................................................7
Part 2: Presentation...................................................................................................................8
REFERENCES................................................................................................................................1

INTRODUCTION
Business environment is the term which is generally depicts information of internal and
external of business likely to be termed as employee, demand and supply, customer preferences
and a lot more. Such factors influence the aspects of the organization in which reflect how
company is performing direct and indirect ways. In this report the select organization from sports
industry is JD sports (Khajeheian, Friedrichsen and Mödinger, 2018). It is one of the most
significant British sports fashion retail company, situated in Bury, UK.
The current study will highlight all the aspects in the context of JD sports and it will be
discussing sub sectors and types of organizations, its market size and growth factors. It will show
factsheet, interrelation of each and every department with appropriate hierarchy. At the end
conclusions will be provided on the basis of analysis for different business structures as well as
interrelations among internal departments of business.
MAIN BODY
Introduction to sub-sectors and different types of organisation in the industry, the market size
and the growth of the international business environment
Sub sectors and organization types
In the context of sports industry there are three main organizational sectors likely to be
termed as public, commercial and non-profitable. Such categories are the foremost for several
organization those are highly involved in sports (Shree and et.al., 2021). As per the markets of
UK market size dropped in 2019 on the basis of vast comparison with previous year 2018,
whereby JD sports introduced in US through buying athletics products. This commitment shows
29 percent of annual revenue for JD sports in the year 2021. Furthermore, sectors of
organizations are described below in detail:
 Public sector – This sector depend over government based units, departments, agencies
and specifically they are termed as public due to the statement People for the People.
Government assist with various facilities such as parks, recreational centres and areas to
its residents. Whereas formulation of sport as well as recreational programs are severed
between all residents like children, millennials and adults. JD sports is the public limited
company as such it is considered as part of public sector.
 Non- profit sector – It is also stated as voluntary organization which derive the purpose
of not to gain profit but to address the social cause, interest and basic needs of people.

There are many non- profit sports organization who aims to put quality service with to
the individual. People in such corporate select individual to function with the executive
committee and board of directors as well. Also, international, national, local sport and
state conglomerates systematically work as non- profitable. The suitable example in this
context are international committee, cheer union etc (Bruijl and Gerard, 2018). While
colleges, schools and universities are government sanctioned and funded corporates who
serve adequate education to all the students. Sports is one of the easily available facilities
and usually it is offered by school in terms of activities. In addition to this, universities
support their major contribution in the sport through training of futuristic leaders and
most of them are located among public and private sectors. Commercial sector – In this phase of organization sector, it specifies objective to
generate profits and it is central with operations within sports industry. It assists with
necessitate functions to serve with useful product and services of sport. The role of such
organization in sports industry is considered as professional sports permit, leagues and
several sports firms, manufacturers, providers, retailers and other departments that highly
encourage sport with sponsorships.
Factsheet for selected organization showing the background of the company
FACTSHEET
Description about JD Sports
JD sports is one the largest fashion public limited organization situated in bury, UK. The owner
of firm David Makin and John Wardle introduced their organization by JD in 1981 (JD sports,
2022). They provide appropriate facilities for sports accessories and clothing. The implemented
their first store in the areas of bury and launched another store in Arndale centre in the year
1983. It is known valuable service provider for sports and casual wear as they carry 56 stores in
total as year passed away they gain various opportunities. In 2011, they were able to control and
cover up the EU in Germany, Netherlands, Ireland, Spain and France. In current scenario they
are having great demand and it is considered as progressive merchandiser in sportswear industry
for its quality and luxurious range of product segment.
Product and services
The service range of JD sports is categorized with all sports wearable products and they also
have physical store availability in which there are multiple range of sports accessories and

apparels are provided.
Vision and mission
The vision of company clearly states to be the top most firm catering standardized process to
serve customer with superior quality products (Tavera, Romero and et.al., 2021). Whereas
strategic plan for business futuristic concerns demonstrates about the future of the company.
Thus, mission statement of the corporate is to ascertain fundamental goals and operate their
business in appropriate ways to gain competitive edge. Also, there are crucial aspect which
organization desires to achieve.
 Collaboration with customers – To build up the strong customer base is one of the most
prominent aspect for business and it can be served through inspiring the global mind- set
customers. The connection can be established with them aligning with universal culture
in terms of music, sports and fashion. Organization can form in depth understanding of
their customer’s perspectives as well as fashionable trend to serve customers with
multiple options to choose from.
 Omni channel capability – This approach is effectively utilized by digital platforms to
enhance the connectivity and multiple facilities for customers to easily get their shopping
done by online platforms. The main purpose of entity is to make purchase more suitable
and affordable for customers.
 Superiority in physical retail – JD sports group is committed to promote their brand
within premium environment in which store is core of strategy. The group creates the
global standards for their overall retail experience.
Legal structure
JD sports belong to fashion retail conglomerate whereby it owns brand in casual and sportswear,
it is also listed in London stock exchange. The present circumstances highlights that company
operates around 400 stores with combination of brand and sports fashion. The biggest advantage
is accessed from growth in sales of international sports brand. In addition to this, it combines
with the list of more above 80 stores around areas of UK which is known as dynamic method in
branded fashion marketplaces as having concoction of brands that develops in each season.
Stakeholder analysis
Stakeholders are the ones who work to get the quality of outcome in the business. The
stakeholders of the firm have chance of positive and negative aspects in organization directions.

The key stakeholders of the JD sports are customers, employees, suppliers, manufacturers and
local community (Ślusarczyk and UL HAQUE, 2019). Also, several executives are involved in
the process of acquiring the JD sports stock towards the level that thrill all shareholders. It can be
concluded as foremost stock in overall mount of employees category with aligned companies.
Organizational structure chart
How internal departments, for example - finance, marketing, work together to meet business
objectives
There are different department working in the company as per their roles and
responsibilities (Cepel, 2019). In the company there are interrelationships between departments
like human resources, production department, marketing department, finance and accounts
departments. By working together, these internal department is able to meet business objectives
and goals. The information is shared from one department to another for example- in JD sports
the departments like marketing and sales communicate with each other and work together on
marketing and sales related work to get the positive results.

It has been said that the progress and success of any firm whether it is private or
voluntary is totally relies on business operations and different business functions. The reason
behind that is each function is interrelated with each other and perform together for the
betterment of company.
 Finance department interrelation with marketing department - Both the department
work together for the success of business. As marketing department wants to spend
amount of money on marketing and promotional activities they communicate with
finance department to pass on the budget. Finance wants to control the spending of
company so the team communicate with each other and plan what amount needs to be
spend on particular promotional activities.
 Human resource department with production department - human resource department
also conducting collaborative practice with each other on the basis of sharing details
about the requirement related to employees. Production department communicate with
HR for purpose of defining the need of skilled workforce, talented people, who are
capable in production team so that can achieve production goals.
Investigation of different business structures and interrelationships among internal departments
From the above discussion of JD sports, it has been figured out that interrelation of departments
assists in carrying out the positive outcomes and it has positive impact. The shares of the firms
seem to be in highly necessitate terms which forms company to gain maximum amount of profit.
The multi-channel approach has served business with functionality to make their working
concerns more lucrative specifically at the time of crisis (Contractor and et.al., 2020). While the
most crucial internal departments of organization were sales and marketing. They form effective
communications in between to accomplish desired outcome. However, other departments work
collaboratively with each other as per their roles and responsibilities which forms JD sports
brand value. In the context of JD, sales and marketing highlights financial aspect that clearly
indicates how business and its operations are being performed in the markets. It helps to analyse
them about the sales profit made in specific year. Also, entity has chance to grow their
technological aspects that will be suitable to comply with their vision.

CONCLUSION
From the above study it has been analysed in depth about sectors and types of organization
into the context of sports industry. It has been discussed about fundamental concern of JD sports
which is covered under factsheet showing the amount of services offered by company and some
background for the same. Furthermore, it has been covered interrelation of departments and their
roles and accountability in the business. The organization flow chart specifies the overall
interrelations in clear and specific way. The conclusions are based on the sales and marketing
and co-ordinance of internal working departments. It has been found that internal department of
the organization plays vital role in managing the business fundamental aspects which introduces
them as one of the valuable brand in the industry.

Part 2: Presentation
Covered in PPT

REFERENCES
Books and journals
Bruijl, D. and Gerard, H.T., 2018. The relevance of Porter's five forces in today's innovative and
changing business environment. Available at SSRN 3192207.
Cepel, M., 2019. Social and cultural factors and their impact on the quality of business
environment in the SME segment.
Contractor, F.J. and et.al., 2020. How do country regulations and business environment impact
foreign direct investment (FDI) inflows?. International Business Review, 29(2),
p.101640.
Khajeheian, D., Friedrichsen, M. and Mödinger, W., 2018. An introduction to competitiveness in
fast changing business environment. In Competitiveness in emerging markets (pp. 3-11).
Springer, Cham.
Shree, D. and et.al., 2021. Digital platforms for business-to-business markets: A systematic
review and future research agenda. Journal of Business Research, 137, pp.354-365.
Ślusarczyk, B. and UL HAQUE, A., 2019. Public services for business environment: Challenges
for implementing Industry 4.0 in Polish and Canadian logistic enterprises. Administration
& Public Management Review, (33).
Tavera Romero, C.A. and et.al., 2021. Business intelligence: business evolution after industry
4.0. Sustainability, 13(18), p.10026.
Online
JD sports. 2022. [Online] Available through: <https://www.global.jdsports.com/>
share prices of JD sports. 2022. [Online] Available through:
<https://www.assignmentworkhelp.com/accounting-and-mangerial-finance-for-jd-sports-fashion-
plc/>

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