Critical Evaluation of Jeff Bezos' Leadership Style and Theories - Desklib

LEADERSHIP AND
MANAGEMENT

TABLE OF CONTENTS
 INTRODUCTION
 CRITICAL EVALUATION OF JEFF BEZOS
LEADERSHIP STYLE
 CRITICAL EVALUATION OF LEADERSHIP
STYLE
 CRITICAL EVALUATION OF LEADERSHIP
THEORIES
 CASE STUDY
 CONCLUSION
 REFERENCES

INTRODUCTION
 Leadership is being defined as the art of managing and getting work
done by others in order to attain the overall business objective.
 For the effective working of the business it is essential that good
leadership style is being used by the business in order to have good
working environment.
 The current presentation is based on leader Jeff Bezos who is CEO of
Amazon.

CASE STUDY
 Jeff Bezos is CEO of Amazon which is the leading
multinational E-commerce platform which has its
operations in all over the world.
 At the start of this business Jeff started the business
operation in 1994 in a garage.
 He has already spends over £74 billion for the year. The
leadership quality of Jeff Bezos has enabled him to take
Amazon to great success.

Critical Evaluation the leadership
of Jeff Bezos Founder and CEO of
Amazon

INTRODUCTION
• Leadership is the process of influencing an individual and group of people with purpose of
achieving common goals and objectives of Organisation.
• There are different theories of leadership which includes trait and behavioural leadership,
situational and contingency leadership, distributive, ethical leadership and critical leadership
perspectives and transformational and transactional leadership.

Case Study
• The project is based on critical evaluation of leadership of Jeff Bezos founder and CEO of
Amazon. The case study is given in which Bezos has added £10bn in just one day at the time
of pandemic.
• The presentation covers the effectiveness of Jeff Bezos leadership qualities from perspective
of different leadership theory.

Theories of Leadership
Behaviour Theory
 Behaviour leadership theory is a concept of evaluating the performance of leaders
according to their action which they display while working in Organisation. Jeff Bezos
can implement behaviour theory in its leadership style for which the leaders have to
learn a certain set of behaviours.
 The theory determines that the success of leader is based on their behaviour rather than
the key attributes. By implementing this theory, Jeff Bezos can observe and evaluate
the action and behaviour when they take in particular situation.

Critical evaluation the leadership of Jeff
Bezos, founder and CEO of Amazon

Contents
INTRODUCTION...........................................................................................................................3
Theories of Leadership....................................................................................................................3
Trait and Behaviour Theor..........................................................................................................3
Situational and Contingency Theory...........................................................................................4
Transformational and Transactional Leadership.........................................................................5
Distributed Leadership................................................................................................................6
Ethical Leadership and Critical Leadership Perspective.............................................................6
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
Leadership is an activity of influencing and providing guidance to someone in order to
provide them right direction so that they can achieve their vision. The great leaders have few
leadership skills that helps in making business successful such as self development, tea,
development, ethical practice, strategic thinking and innovation (Alkhatib and Arnout, 2019).
Leaders plays an important role in improving the performance and efficiency of employees due
to which they give productive outcomes while working in Company. The project is based on case
study of Jeff Bezos in which critical evaluation of different leadership theories is determined.
Theories of Leadership
Trait and Behaviour Theor
Trait Theory of Leadership is to identify different personality characteristics and traits
of leaders which can make them successful in variety of situation. According to this theory every
leaders have personality and characteristics that makes them different and support their ability to
mobilise other people towards shared goals. The successful leaders have unique abilities, skills
and personality traits which are different form other people. There are six traits that differentiate
leaders from non leaders thy are drive, desire to lead, honesty and integrity, self confidence,
intelligence and Job relevant knowledge (Petrova, 2016). Jeff Bezos implements trait theory due
to which the leader of Amazon gives high efforts in achieving the task and goals. By
understanding the concept of trait theory, Jeff Bezos can select, develop and provide training to
their leaders. One of the benefit for implementing this theory is that it is a naturally pleasing
theory which gives detailed understanding and knowledge of the leader element in Leadership
process. Through this theory Jeff Bezos can also identify the strength and weakness of potential
leaders. But trait theory also have some disadvantages which must be assessed while
implementing this theory as it is a complex process and also there is a disagreement on which
traits is important for an effective leader.
Behaviour theory is another theory of leadership in which the behaviour of leaders are
being focused and it is also known as style theory. By implementing this theory Jeff Bezos can
focus on the actions of leaders and also know how they act while working in Organisation. The
theory has many advantages, leaders of Amazon can learn new things and also they can decide
what actions they must implement in order to become the great leader. Through implementing