Jeff Bezos Adds £10bn to His Fortune in Just One Day: Evidence of Transformational Leadership

This report discusses Jeff Bezos' transformational leadership style and how it helped him become the world's richest man by adding £10bn to his fortune in just one day. It explores his 14 principles of leadership and how they contributed to the success of Amazon.

Jeff Bezos the worlds
richest man added
10bn to his fortune in
just one day

EXECUTIVE SUMMARY
Leadership can be referred to as the ability of the person or or group of individuals which
influences the followers and guide them in order to enhance their efficiency. This report is based
on leadership of Jeff Bezos who was successful in adding £10bn to its fortune in just a day and
became the world's richest man. He is known for being the task oriented and transformational
leader where he focused to transform its enterprise which is a well known, namely Amazon, and
for this, it looks and searches for different ways in which it can become innovative. Jeff is known
for its planning and also delivering the results from its creativity. The existence of its leadership
helped it to become the world's richest man in just a single day by adding £10bn to its fortune in
one day.
MAIN BODY
Evidence of existence of its leadership.
Jeff Bezos is the CEO of Amazon and is regarded as the transformational leader wherein
it developed 14 principles of leadership. He became the richest man in just a day wherein the
share prices of Amazon saw a hike which was the mark increased in single day and was the
largest record ever in one day. This increase was the result of increase in online shopping due to
pandemic of covid 19 which prevented offline shopping because of lock-down and social
distancing. Jeff Bezos proved its leadership as transformational wherein it became successful in
become the giant of online delivery by keeping up to entertain and feed people. By making use
of its transformational leadership, Jeff encouraged its employees to give their best and walk on
the path shown by it. It planned such strategies which can urge people to shift to online shopping
and became successful in making everything available for the consumers from a to z (Sky News,
2021). He looks for the cultural changes in the organization so that it can drive more engagement
of the employees and communicates powerful narratives regarding future so that their focus stays
on overall objective of the business and also develops the roadmap before any disruption takes
the hold. It works on its fourteen principles which helped it to become successful in becoming
world's richest man which includes customer obsession, invent and simplify, ownership, learn
and just be curious, think big, earn the trust, deliver results and many others (Business Insider,
2021). These principles have helped the CEO of Amazon to become successful in just a single
day by earning income of £10bn in a single day. These principles shows the existence of its

transformational leadership style which forces people to take accept the change in the working
conditions such as culture so that more employee engagement is brought which can help in
achieving the overall objective of company. This style of leadership have made its successful to
attract the people for online shopping and thereby resulted in increase in share price which
successful turned Jeff Bezos into the world's richest man in a day.

REFERENCES
Books and Journals
Business Insider, 2021 [Online] Available Through
<https://www.businessinsider.in/tech/news/these-are-the-14-leadership-principles-that-
jeff-bezos-established-at-amazon-and-they-still-drive-the-company-today/articleshow/
80671471.cms>
Sky News, 2021 [Online] Available Through <https://news.sky.com/story/jeff-bezos-becomes-
10bn-richer-in-just-one-day-as-amazon-shares-surge-12033656>