Jessica Kingsley Publishing Ltd (JKP) - SWOT, PESTLE and Porter's Five Forces Analysis

BBS003-1 Foundations
of Business
Communication

INTRODUCTION
Communication is a two way process and plays a vital role in success of business
organisation. It is important to note that there is formal way that is followed in business to
interact and that is known as business communication (Komlos, 2019). In this report there is
discussion related to Jessica Kingsley Publishing Ltd (JKP) which is a multinational publishing
house and has its headquarters in London. The company started its operations in 1987. In this
report there is discussion related to the macro environment factors and their impact on the
performance of business organisation. It is vital to note that there are various challenges that
come in path of an organisation, so that are also part of the report. In the report there is
evaluation of the competitive position of the company with the help of porter Five Forces model.
MAIN BODY
Part 1
About the company
Jessica Kingsley Publishing Ltd (JKP) is one of the multinational publishing house that
has its operations in various parts of world. It was founded by Jessica Kingsley in 1987. The
headquarter of the company are in London, UK. They publish the books related to behavioural
science and social science. They focus on art therapy and autism spectrum disorders. Recently
they are focusing on practical theology, palliative care, counselling, mental health. The company
earned a revenue of $9.69 million in 2019 (Wallace and et.al., 2020). The company is working
hard to achieve success. It is seen that in UK the book publishing sector is at success. It is
observed that there large number of customers in UK that like to read books. There is huge
demand of books and good content in the market. As per the publishers Association is around
£6bn in 2018. It is seen that customers are eager and interested to read and that helped the
company to attain success and grow in the market. It is important to note that there is huge
market covered by Jessica Kingsley Publishing Ltd (JKP) and have loyal customers. The
company has attained good market position and that benefits them to earn revenue. It is vital to
note that there are around 1,824 companies in the JKP corporate family. They have different
suppliers at different places. It is vital to note that UBC Press is one of the famous distributor of
JKP. It is observed that company has established good relations with the suppliers and that helps
them operate and reach the customers effectively. The major competitor is PRShots.com.

SWOT Analysis
Strength
 It is seen that people of UK are highly
interested in reading books and that is
the reason the company is able to earn
huge revenues.
 The company is operating since so
many years and has attained a good
position in the market (Aisner,
Sochneva and Chervyakov, 2020).
The brand image helps company to
attract more and more customers.
Weaknesses
 There are huge competitors in the
market that is a weakness for the
company.
 At the same it is difficult for the
company to analyse about the taste and
preference of the customers related to
book and that is also a problem faced
by the company.
Opportunities
 They can start there own e-books. As
people now a days are becoming more
digital. So this is an opportunity that
can be grabbed by the company.
 Audio books is another opportunity and
grabs attention of people that were not
interested in reading.
Threats
 Covid-19 is a threat for the company
and that is reducing the sales of the
company.
 It is seen that there are various
competitors and they have switched
towards e-books and that is problematic
for the company (Liu, T.Y., Chen, W.
and Wang, T., 2017).
PESTLE Analysis
It is seen that it is a model that helps to analyse about the macro economic factors and
their impact on the business. The analysis related to Jessica Kingsley Publishing Ltd (JKP) is
dome below:
Political: There is direct impact of political factors on profitability of JKP. It is evaluated
that there is political stability in the publishing sector in UK. At the same time JKP follows all
the policies that help them.