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PESTLE Analysis of Ryman Ltd

Added on - 23 Nov 2020

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Ryan's Expansion inPoland
Table of ContentsINTRODUCTION...........................................................................................................................1TASK...............................................................................................................................................1Background of Ryman Ltd..........................................................................................................1Background to Business environment.........................................................................................2Application of an appropriate analytical approach.....................................................................5CONCLUSION................................................................................................................................7REFERENCES................................................................................................................................8
INTRODUCTIONBusiness environment is the combination of intrinsic and extrinsic factors which canaffect the decision-making of management of an organisation due to having such influencingfactors contingency and complexity in nature. Such factors includes political situations,economical stability, technological advancement, employees morale and behaviour etc. Thepresent assignment is discussing about the case study given on Ryman Ltd. which is retailer ofstationary products located in United Kingdom. The company currently decide to expand itsbusiness operation to Poland which requires a proper analysis of market environment. Therefore,the present includes the background of Ryman Ltd, PESTLE Analysis to identify the impacts ofbusiness environment and Porter Five Forces in order to identify the competitiveness of newmarket.TASKBackground of Ryman Ltd.Ryan the stationer Limited is a retail company of UK which is engaged in providingmultiple number of products such as stationary, office and home office supplies with the help ofmore than 220 outlets in the UK itself. It came into existence in the year 1893 by Henry Rymanwhose headquarter is in Crewe Cheshire. In the year 1893, it open its first store as a book printeron Great Portland Street in London which is still have existence. Mr Ryman has started its firstself service stationary show with the sales of £50 generated in week and from then to now, thecompany has attained strong brand position in UK. With over 120 years if heritage and 22shops, Ryman is well-established retailer in the high street and become of the leading retailer ofUK with their differing offerings(Company Overview of Ryman Limited, 2018). It has attaineda good reputation in UK market for excellent customer service and quality products.Size:Ryman Ltd. has attained more than 1000 employees in the year 2017 whichcontributes maximum support and efforts in achieving company's mission, vision and objectiveswithin pre-determined time period. It has earned approx. 128.2 million pound in the year 2017.These all increases the size of Ryman Ltd. In UK market.Scope:Ryman Ltd. Is UK-based oldest retailer which is engaged in providing approx.5500 different kinds of products. It includes range of stationeries, office supplies and services1
for home, education and business use with an standard quality and services. Due to this, thescope of Ryman Ltd. Is wider.Mission:The mission statement of Ryman Ltd. States that “to provide excellentcustomer service and quality products to capture huge market share”.Vision:The vision statement of Ryman Ltd. States “to expand business operations toother nations in order to generate huge revenues as well as strong brand image all over theworld”.Financial position:Ryman Ltd. Has a net worth of 53.2 million pound. Total currentassess of company is 59.5 million pounds whereas total current liabilities is 19.4 million pound.This figures shows below clearly indicates that Ryman Ltd. Has attained strong financialposition in UK market due to which they are more capable to expand its business operations toanother nation with a motive of capturing large market share (RYMAN LIMITED,2018).Illustration1: RYMAN LIMITEDSource: RYMAN LIMITED. 2018Background to Business environmentBusiness environment is contingent and complex in nature which can makes huge impacton the business functions of an organisation irrespective of the fact whether operated at local orglobal level. It comprises of intrinsic and extrinsic factors which includes employees morale,technological advancement, political fluctuations, economic stability etc. Ryman Ltd. Isoperating in UK with the support of huge number of employees working in their more than 220outlets exist in UK. As Now company decide to enter into Poland market due to increasing theircapabilities and market share. But this is possible only when the management of Ryman Ltd.2
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