Online Advertising Activities of Jetstar Asia Airways

E-Business and E-Commerce
10/27/2018
Jetstar Asia Airways

E-Business and E-Commerce 1
Contents
Introduction......................................................................................................................................3
Overview of the company............................................................................................................3
Online advertising activities adopted...............................................................................................4
Social media websites..................................................................................................................4
Website and blogs........................................................................................................................5
Marketing strategies.........................................................................................................................5
Friday FREEFlights Campaign....................................................................................................6
Ways to overcome the threat of security and privacy of users........................................................7
Major benefits and drawbacks from online marketing activities.....................................................8
Benefits of online marketing activities of Jetstar........................................................................8
Disadvantages of online marketing activities of Jetstar..............................................................9
Challenges faced by the airline's management in e-commerce business.........................................9
Recommendations......................................................................................................................10
Additional requirement..................................................................................................................11
Achievement of Jetstar Asia Airways........................................................................................11
The scandal of Jetstar Airways..................................................................................................11
Corporate Social Responsibility of Jetstar Asia Airways..........................................................11
Community initiatives...........................................................................................................12
Fly Carbon Neutral Program.................................................................................................12

E-Business and E-Commerce 2
Our strategy for fuel efficiency..............................................................................................12
Conclusion.....................................................................................................................................12
References......................................................................................................................................14

E-Business and E-Commerce 3
Introduction
The aim of the report is to explore the facts related to the online advertisement followed by the
airline industry. The company that has been selected for conducting the online advertisement
assessment is Jetstar Asia Airways. The airline is the low-cost airline that is well-known in
Singapore. The report will include the details related to the activities of an online advertisement
that is adopted by Jetstar Asia Airways. The paper includes the discussion related to the
marketing strategies, plan and policies related to the company. In addition, it includes the use of
social media channels by the company which majorly include YouTube, Facebook, Instagram
and Twitter. While conducting the online advertisement, the airline might find the numerous
threats that are associated with the security and the privacy of the users which makes the
company take the sincere steps to overcome the same. The use online advertisement is increasing
by the airline as it offers certain advantages to the airline which are discussed in the report. In the
end, there is involvement of the challenges which are mainly faced by the airline management in
the e-commerce business.
Overview of the company
Jetstar Asia Airways is an airline that is based in Singapore and it is one of the Asian offshoots
of the parent company that is Jetstar Airways (a subsidiary airline of Australia's Qantas airline)
(Jetstar, 2018). The airline offers the operates the services in Southeast Asia which is considered
as the regional destination to countries including Malaysia, Indonesia, Philippines, Thailand and
many others. It also manages their operations in different routes of different countries of Asia
(Jetstar, 2018).