Jewel Canopy Website Marketing Strategy Analysis Assignment 2022

Running head: JEWEL CANOPY WEBSITE MARKETING STRATEGY ANALYSIS
Jewel Canopy Website Marketing Strategy Analysis
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JEWEL CANOPY WEBSITE MARKETING STRATEGY ANALYSIS
The Changi airport provides service to over 60 million passengers in a year. It has
been esteemed as World’s Best Airport, according to passengers’ feedbacks and for the
quality services it offers. The Jewel in 2019 has captured the minds and hearts of people as it
has been transformed into a lifestyle hub with a diverse range of entertainment, luxury and
leisure activities. The doorway which connects Singapore to the world, has emerged as a
space where ideas from across the Globe can gather and travel to another sphere created at
the Jewel Canopy Park forming the perfect milieu.
The marketing strategies opted for promoting and attracting travelers and local people
alike, are very impressive. The exclusive play attractions which include- Canopy Mazes, Sky
Nets and Discovery Slides alongside dining options, indoor garden have built a world class
destination. Although the attractions are huge, the marketing tactics and promotions can be
accentuated further.
The first key to reaching out to a great audience is through social media. Thus,
creating appealing content and engaging with a large number of followers would ensure
better publicity for the destination. The second and very important key to gaining popularity
while drawing them to explore the place is acknowledging the geographical aspect and
catering to the local folks. Introducing offers catering to the local residents, perhaps the
youth, would interest them more to avail. Social media is the ultimate place to address the
youth, are most likely to be found there. There can be collaboration with local establishments
who would promote the facilities provided by the Jewel Canopy Park and therefore offer
complementary discounts and packages (Hsieh 2018). The website shows availability of