Contemporary Hotel and Tourism Issues

Running head: CONTEMPORARY HOTEL AND TOURISM ISSUES
Berlin as a tourist destination
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CONTEMPORARY HOTEL AND TOURISM ISSUES
Table of contents
Introduction................................................................................................................................2
Berlin as a tourist destination.................................................................................................2
Body...........................................................................................................................................3
Tourist market potential for Berlin........................................................................................3
Transport development of Berlin tourism industry................................................................4
Accommodation development of Berlin tourism industry.....................................................5
Crisis and risk management of Berlin tourism industry.........................................................6
Social media influence on the business of Berlin tourism services.......................................7
Visitor experience development.............................................................................................8
Conclusion..................................................................................................................................9
References................................................................................................................................11

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CONTEMPORARY HOTEL AND TOURISM ISSUES
Introduction
Tourism is a vast sector, which has undergone radical transformation in the recent
times. Interconnectedness to the other sectors reflects its enlarged scope and arena, which
works towards the common goal of achieving customer satisfaction. This interconnectedness
reflects the wide supply chain network, adding value to the hospitality services (Huertas and
Marine-Roig 2016). In order to cover all the parameters, the report focuses on Berlin as a
tourist destination. Within this, the main focus is on the market potential in terms of social
media influences for increasing the trafficking of the audience towards the brand image.
Within this, crisis and risk management gains a prominent position for shedding light on the
aspect of gaining trust, loyalty and dependence from the customers.
Berlin as a tourist destination
Amidst all the transformations, Berlin achieves accolades and glory by persevering
the traditional history and culture. After 20 years of the incident of the fall of the Berlin Wall,
reunification strategies have beautified Berlin, making it a young, dynamic and cosmopolitan
city for the natives and the visitors (Visitberlin.de 2019). Consistent innovations have
increased the popularity of Berlin as one of the prominent choice for spending vacations.
Splendid and mesmerizing scenic beauty along with emerging metropolitan life suffices the
need for relaxation and escape from the drab monotony. Along with this, cultural diversity
attracts the tourists across the world. Cost effectiveness is one of the other reasons, which
Berlin tops the list of the preferred tourist destinations. News coverage addresses the queries
of the customers regarding the feasibility of tourist destinations like Berlin in terms of
planning vacations (Telegraph.co.uk 2019).

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CONTEMPORARY HOTEL AND TOURISM ISSUES
Body
Tourist market potential for Berlin
Tourists travelling with the families would have productive potential for Berlin. This
is because since 2016, the overnight stays have increased to 33.2 million (Visitberlin.de
2019). Flexible pricing of the service would influence the head of the family to bear the
expenses, fulfilling the needs of the family members without straining the budget.
Introducing family tourism packages would be beneficial in terms of catering to the specific
needs of all members. Typical example of these packages can be free passes to the
amusement parks upon mobile app booking of the hotels. Along with this, the decision maker
of the family can be benefitted with some points or credit value to the wallet, if he avails the
schemes and offers on the tourism packages.
These aspects reflect the joint venture, which Berlin tourism needs to consider for
serving to the tourists with families (Novy 2018). In order to indulge in partnerships, Berlin
tourism needs to ensure that there is enough financial flexibility. Without this step, none of
the measures would seem productive in terms of the entertainment needs of the tourists.
Within this, one of an effective activity would be consulting the members of the trade union
for gaining an insight into the latest revisions to the taxes. Along with this, it would also be
assistance in terms of coping up with the instabilities of inflation and high exchange rates
among others.
Berlin tourism industry can practice explorative tourism. This is in terms of exploring
the unexplored realms regarding the services, which can strengthen the bondage between the
family members. Within this, focus can be placed on the children, whose would be a
prospective source of income for Berlin tourism industry (Novy 2016). Reasonability in
Spoken English skills, in case of the children, would help the personnel to increase their sales