Strategy and Global Competitive Environment for JLL Real Estate Company

Running head: STRATEGY AND GLOBAL COMPETITIVE ENVIRONMENT
STRATEGY AND GLOBAL COMPETITIVE ENVIRONMENT
Name of the Student
Name of the University
Author Note

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STRATEGY AND GLOBAL COMPETITIVE ENVIRONMENT
Executive Summary
The report has shed light on the global competitive environment of Jones Lang LaSalle Real
Estate Company and also analysed the possible chances of making a good market on a global
basis. The aspect of competition is there and that is the reason more internal and external
environmental factors are important for the organisation. There are some aspects that change the
market environment and formulate the process of cost to conduct business and have the good
foreign investment that enhances the global marketplace of the company. In case of domestic
companies, the process of internal and external market analysis and potential resources that the
company can gain is the prime factor of this process.The strategic changes made by the company
and impact of this in long-term business relationships are important and relevant for the
development of the company as related to the market culture.

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STRATEGY AND GLOBAL COMPETITIVE ENVIRONMENT
Table of Contents
Introduction......................................................................................................................................3
Purpose of the assignment...............................................................................................................3
Strategies took by the organisation..................................................................................................3
Internal environment analysis of the Organisation..........................................................................4
External environment analysis of the Organisation.........................................................................8
Market position of the organisation.................................................................................................9
Conclusion.......................................................................................................................................9
Recommendation...........................................................................................................................10
References......................................................................................................................................11

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STRATEGY AND GLOBAL COMPETITIVE ENVIRONMENT
Introduction
Global competition is the most challenging perspective that company has to face for the
increased numbers of other competitors that based on the market based and have the core
competency in the market. The aspect of increased profit and have doing business in the large
scale, most of the competitive business has the nature to serve the business globally (Johnson
2016). There are strategic allocation and implemented processes that need to be taken by the
company for the sustainable development of their market position and core sustainability.
In this report, JLL Real Estate Company has been selected and strategic positioning of
the company along with the market segmentation and application over the business in different
countries is the key matter of this. Internal and External environmental analysis will strengthen
the coordinating mapping that business should understand the establishment and the positing
variables of planning.
Purpose of the assignment
The purpose of the assignment is to provide the strategic and global competitive
environment evaluation and that is the reason internal environment and external environment
analysis has done for JLL organisation. Jones Lang LaSalle (JLL) is the professional service and
investment management company, which is specialised in real estate in America. The aspect of
property management and take care of regional market analysis is the key concern of the process
and better finance opportunities is the key process. the value of the paper illustrate the strategic
changes need by the company and the better approaches taken by JLL for the sustainable future.
Strategies took by the organisation
Changing nature of the workplace along with the evolving market condition is the key
occupational flexibility that workplace needs to introduce for their better marketing and long-
term business condition. There are some commercial priorities that come in this process and