An analysis of impact of job satisfaction on organizational performance- A Case study of Tesco and Morrison

This research aims to identify the impact of employee job satisfaction on organizational performance of Tesco and Morrison. It will critically identify the factors that influence organizational performance at Tesco and Morrison and evaluate the key literature to learn the strategies helping to increase employee satisfaction.

Sample Research Proposal
1. Your
Name:
Chan Chee Seng 2. Programme name : MBA
3. Contact
Info [e-mail]
4. Module name and code Dissertation
5. Name of project supervisor: Dr Tang He Sung
6. Title or topic area of proposed study
“An analysis of impact of job satisfaction on organizational performance- A Case study of Tesco
and Morrison”
7. What is the aim and objectives of your study?
Research aim
The aim of this research is as follows:
 The major aim of the research is to identify the impact of employee job satisfaction on
organizational performance of Tesco and Morrison
 To identify the determinants of employee job satisfaction
Research objective
The main objectives of this research are as follows:
 To critically identify the factors that influence organizational performance at Tesco and Morrison
 To evaluate the key literature to learn the strategies helping to increase employee satisfaction
 To develop a suitable strategy that helps to enhance organizational performance by increasing the
level of employee job satisfaction

Research questions
 1. What are the factors that influence organizational performance?
 What are the key literatures related to employee job satisfaction?
 What strategies can be developed to enhance organizational performance?
8. Brief review of relevant literature and rationale for study – 1000 words. Include in your rationale how the
research will impact on the organisation (attach on a separate sheet references of approximately 6 key
publications, it is not necessary to attach copies of the publications)
Research Rationale
Due to the changes in the external business environment and rising globalization, the strategies of running
organization performance are changing but at the same time, the needs and demands of employees in each
sector are changing. However, the term “job satisfaction” is a broad and vague one because it is unclear or
difficult to understand the extent to which employees’ job satisfaction can affect the organization’s
performance. Therefore, it is necessary to conduct a research to learn how employee job satisfaction
influences organizational performance or to learn the relation-hidden connection between job satisfaction
and organizational performance. Thus, the proposed study will unveil the factors that have an intensive
impact, employee performance, satisfaction and organizational performance.
Literature Review
Introduction
Many studies have been conducted on employee job satisfaction and organizational performance. Due to
globalization and rapid changes in the business environment, the marketers have become more concerned
about theories internal and external business strategies. Some organizations invested on their workforce to
lead operation towards, while some invested on the supply network to cut cost and create competitive
edge. However, due to changing life style, growing expenses and increased number of businesses , the
demands of employees are increasing, which even can shut down the businesses, if the business does not
keep its workforce in place. Thereby, this review of literature will help to observe, to what level the
employees are satisfied with today’s employers’ human resource strategies and what inputs they are
providing to their employers in return. To establish the review, all secondary literature is review to know
about existing studies on the chosen topic as well as to know about the outcome of existing research
studies.
Employee satisfaction
According to Bushra, Ahmad and Naveed (2011), job satisfaction is usually treated as an attitude
towards the job which has a direct impact on the overall organizational performance. On the other side,
Kehoe and Wright (2013) also mentioned that an employee having high level of job satisfaction carry a
positive towards his job; on the contrary, when an employee is dissatisfied with the job certainly hold a

negative attitude toward and the organization as well. Kim and Brymer (2011) mentioned that employee
job satisfaction depends on the fact that how an employee is satisfied with the job. Hence, the employee
performance is usually measured based on the variables such as compensation, workload, and perception
of management, teamwork and resource. So, these elements or variables are certainly important to the
organizations that wish to keep their employees happy and satisfied. In fact, these elements can reduce the
rate of high staff turnover. On the other side, Van et al. (2012) employee satisfaction and employee
engagement remain as the similar concept on the surface.
Therefore, many scholars use this term interchangeably. Employee satisfaction may cover the
fundamental concern and the needs of employees. Furthermore, a research performed on employee job
satisfaction by Wood et al. (2012) reveals that motivated and talented employees tend to expect from their
employers. For such employees, job satisfaction may include different set of criteria, as they want to be
engaged as well as empowered. The employees want to be pushed and challenged. Some employees
work with the attitude that they want their input to be meaningful to the organization. Likewise, the
employees also expect personal and professional development opportunities from the organizations;
thereby, they can grow and enhance their career. Avey et al. (2011) argued that in order to deliver a
meaningful work, the employees need proper guidance and support from their leaders. Leaders can
motivate employees to perform effectively and leaders teach employees about how to achieve both
individual and organizational goals. So, it can be mentioned that motivation can be a factor of job
satisfaction where the role of leader remains as the driver of motivation.
Organizational performance:
As put forward by Fu, and Deshpande (2014), organizational, performance cannot be reviewed as
the normal sum or input of an individual employee performance. Even though the outcome of the studies
recommends that the existence of positive relation between job satisfaction and individual performance
but this relationship often proves to be more complex. Arguably Bushra, Ahmad and Naveed (2011)
mentioned that the organizational performance is largely influenced by several factor both internal and
external. With the internal factor, the organization can influence but internal factors usually go beyond
organization’ influence. More specifically, attitudes generally and especially job satisfaction could rally
influence organizational behavior in some particular cases but this is always not the case (Kehoeand
Wright 2013). Such impact sometimes can be sometimes blocked by the impact of external conditions and
environment. Thereby, it is in appropriate to say that impact of job satisfaction on company’ behavior
could be as on organizational performance, are visible always.
9. Outline of research approach, study design and methods. Include justification for choices and append
data requirements table.
Research Philosophy
Research philosophy helps to extract the authentic information from the real-world facts. In a more
complete sense, Knobe and Nichols (2013) mentioned that a research philosophy creates or itself is belief
about the process in which real-life data about a particular context can be gathered, analyzed and applied.
There are three different types of research philosophies such as positivism, interpretivism, and realism.
However, for the proposed study, positivism research philosophy will be selected because the present
study is an empirical one, thereby, using positivism research philosophy would help to gather real-world
facts and findings related to employee job satisfaction and organiztional performane of Tesco and
Morrison.

Research Approach
Research approaches can be divided into two different types such as inductive and deductive. The
deductive research approach is used when a set of hypotheses are built based on the existing theories and
research strategy is designed to verify the hypothesis (Barrett and Bolt 2014). On the other side, the
inductive research approach is used when the observation and theories are formed towards the end of the
research prices. However, for the proposed study, deductive research approach will be used because no
new theory will be formed and the analysis will be done based on the existing theories of employee job
satisfaction and orgnaizational peformacne. Theoeritical underpinning related to these two variables will
be compared to the acctual organinzational performance scenario and level of employee job satisfaction
of Tesco and Morrison.
Research Strategy
Research strategy consists of some particular methods based on which the finding of the research is
derived. The research strategy may include survey, interview, case study but in the proposes study, to
analyze the level of job satisfaction of employees of Tesco and Morrison and to learn the current
organziational performance, survey and interview method will be applied among the employees of these
two organizations.
Data Collection Methods
Data collection methods are usually divided into two categories such as primary data collection and
secondary data collection. Secondary data is a sort of data that has already been published in journals,
newspaper articles, online portal etc. It is certain that there is an abundance of data for the analyses of the
chosen context on the impact of employee job satisfaction on organizational performance (Neuman 2013).
On the other side, primary data collection is divided into two categories such as quantitative and
qualitative. However, for the proposed study, quantitative data collection method will be applied, where a
number of employees of Tesco and Morrison –Supermarket chains will be surveyed to learn about the
level of their employee Satisfaction
10. Sample: Please provide a detailed description of the study sample, covering selection, number, age,
and if appropriate, inclusion and exclusion criteria.
Questionnaires will be given to the employees of Tesco and Morrison
The questionnaires will be conducted by performing survey and interview with the employees of Tesco
and Morrison
A total of 100 questionnaires will be utilized.
Female : 50
Male: 50

Age: Above 18 years of age
Gender: Equal distribution between male and female.
11. What study materials will you use? (Please give full details here of validated scales, bespoke
questionnaires, interview schedules, focus group schedules etc and attach all materials to the application)
Analysis of the impact of job satisfaction on organizational performance of Tesco and Morrison
Employee Questionnaire:
12. What resources will you require? (e.g. psychometric scales, equipment, such as video camera,
specialised software, access to specialist facilities, such as microbiological containment laboratories).
Access to University library, online research databases such as Proquest, Emerald, EBSCO, books,
newspapers, trade journals.
Access to computer and internet.
13. The information supplied is, to the best of my knowledge and belief, accurate. I clearly understand my
obligations and the rights of the participants. I agree to act at all times in accordance with University’s
regulations for undertaking research.
Date of submission…………………26.10.13……………..
Signature of applicant…………………………Chan Chee Seng
Signature of project supervisor ……………………………………………
For Committee Use Reference Number (Subject area initials/year/ID number)………………….
Date received……………… Date approved ……………. Signed………………………
Comments

Gantt chart
Main activities/ stages 1st-2nd
Week
3rd- 4th
Week
5th- 6th
Week
7th-8th
Week
9th- 10th
Week
11th- 12th
Week
Topic Selection
Data collection from
secondary sources
Framing layout of the research
Literature review
Formation of the research
Plan
Selection of the Appropriate
Research Techniques
Primary data collection
Analysis & Interpretation of
Data Collection
Conclusion of the Study
Formation of Rough Draft
Submission of Final Work