John Mullin’s Seven Domain Model for Business Planning and Evaluation

This presentation discusses John Mullin’s Seven Domain Model for Business Planning and Evaluation, its strengths, weaknesses, challenges, and opportunities. It also explores proposals for improvement, concepts and frameworks based on the business model, technological concepts and trends, and innovation theories. The presentation is relevant to the subject of entrepreneurship and innovation and the course code and college/university information is not mentioned.

Entrepreneurship And Innovation
management

Table of contents
 John Mullin’s Business model
 Strengths, weaknesses, challenges and
opportunities of the business model
 Proposal for improvement
 Concepts and frameworks based on the business
model
 Technological concepts and trends
 Innovation theories

John Mullin’s Business model
 John Mullin introduced Seven Domain Model
 The model comprise of seven key factors (Denzin and Giardina, 2018)
 The seven key factors helps to plan and evaluate a new venture
 The model helps in separating the planned activities into seven
domains
 The domains are based on market, industry and team domain.
 The domains are based on micro and macro level

Mullin’s business using Canvas
business model

Strengths, weaknesses, challenges and
opportunities of the business model
 The significant strength is its opportunities to generate capability in customers
 One of the strength is that this model generates value proposition for the
customers
 Another strength is that this model strengthens the relationship with the
customers be delivering value to them
 One of its weaknesses is it is a non-standardized and broadly identified model
 One weakness is the increase in the number of ways to generate revenue
streams for the business
 It requires validation for data and science
 It provides with the opportunity to tap into big data services and domain
 Its threat is lack of concentration from the resources

Proposal for improvement
 The ways of revenue stream and resource generation needs to be
enhanced
 It needs to improve its equity financing
 It requires to increase the rate of changes in regulation
 It needs to validate its data and science
 The model requires to improve its disruptive technology
 It must standardize its model
 It must remove uncertainty and carbon data error
 It is needed to establish potential blind alleys

Concepts and frameworks based on the
business model
 Its concept involves attractiveness and benefits at the micro level
 It also includes market attractiveness that addresses macro level
 The framework includes evaluation of idea
 It also involves market analysis related to macro and micro level
 It is also engaged with industry analysis based on macro and micro
level

Technological concepts and
trends
 The technological concepts consist of traditional development
 Another concept is Process Driven Server Integration
 The technological trends possess Human Process Management (Hitt
and Duane Ireland, 2017)
 Process case Management is determined to be another technological
concept
 Adaptive case Management is regarded as a technological trend
 Technological concepts includes direct communication technologies

Innovation theories
 The innovation theory comprise of five stages
 They are confirmation, implementation, decision, persuasion,
knowledge and namely
 Its categories includes early majority, innovators and early adopters
 The theories consist of attitudes, subjective norms and behavioral
intention
 It demonstrates its positive and negative effects
 All the stages are interlinked with each other

References
 Denzin, N.K. and Giardina, M.D., 2018. Introduction.
In Qualitative Inquiry in the Public Sphere (pp. 9-
22). Routledge.
 Hitt, M. and Duane Ireland, R., 2017. The
intersection of entrepreneurship and strategic
management research. The Blackwell handbook of
entrepreneurship, pp.45-63.