Journal Review

This article provides reviews of five different journal articles related to business strategy and management. Each review includes information on the purpose, theory, methodology, and findings of the article. The articles cover topics such as the connection between business strategy and performance, Carroll's pyramid of CSR, technology-driven business strategy, and the impact of business strategy on leadership.

Running head: Journal Review
Journal Review
Name of the Student
Nam of the University
Author note

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Journal 1:
Journal article review template
Title of the Article Strategic clarity, business strategy and
performance
Title of the Journal Journal of Strategy and Management
Date of Publication/volume and issue 2010, Vol. 3 Issue: 4
Author’s name John A. Parnell
Purpose: The study indents to explore and evaluate the
connection between the performance and
business strategy. Meanwhile the paper also
focuses on the composition of combined
strategies.
Theory: The paper used Zara and Covin’s (1993) scale
in order to classify the businesses in addition
with Porter’s typology. Meanwhile, the paper
also used Luo and Zhao’s suggested
amendments were used without changing the
scale. Shortell and Zajac’s self-typing scale has
been used in order to classify businesses in line
with Miles and Snow’s typology.
Methodology: A survey has been conducted over the
managers of 277 retail businesses in the USA.

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Peer Reviewed Article: Yes
No. of citation: 61
Currency of article: 2010
Survey and sample size: 277 responses were collected from managers of
retail businesses.
The paper Parnell, (2010) intended to conduct an investigation on the connection between
business strategy and performance while shedding light on the composition of combined
strategies. The study supported the integrity of Porter’s original typologies as well as Mile’s and
Snow’s typologies in the US retail industry. The paper conducted a survey on 277 individuals of
management level, out of which 35 individuals were non managers while 79 were from the lower
management level, 109 individuals were middle managers and of them 54 were the managers of
upper ranking level. From the survey, it has been found that higher performance was connected
with combination strategy majorly. While at the same time it is also seen that strategic clarity is
the extent to which an organization’s strategic intent is reflected by a single strategy. The
findings of the paper also states that the strategic intent of an organization is also closely
connected with the organizational performance. From the findings it can be said that the
organizations that has high and low strategic clarity outperforms the organizations which have
moderate strategic clarity. Moreover, the paper proposes the concept of strategic clarity while at
the same time gives actual evidence which provides a support to the U-shaped link among the
business performance and the strategic clarity. However, the research paper is not free from
limitations. In order to conduct the research, the paper only surveyed the retail sector in the

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United States. The other industry or other countries were not included in the survey. Thus there
is a huge scope of further research since the country wise scenario can differ.
Journal 2:
Journal article review template
Title of the Article Carroll’s pyramid of CSR: taking another look
Title of the Journal International Journal of Corporate Social
Responsibility
Date of Publication/volume and issue 2016, 1:3
Author’s name Archie B. Carroll
Purpose: The study aims to review the popular Carroll’s
Pyramid of corporate social responsibility.
Doing so, the author of article makes
comments on the usage of the frameworks and
gives a summary on the four-part definitional
framework based on which the pyramid was
developed.
Theory: Since the author of the article critically
reviewed Carroll’s pyramid of Corporate
Social responsibility, no other framework was
selected in order to conduct the research. The
author of the article mainly evaluated different
aspects related to Carroll’s model of CSR.

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Methodology: The article reviewed Carroll’s pyramid of
Corporate Social Responsibility by analyzing
different characteristics of the model.
Peer reviewed article: Yes
No. of citation: 77
Survey and sample size: N. A.
Currency of article: 2016
The study Carroll, (2016) conducts an analysis of Carroll’s pyramid of Corporate Social
Responsibility. The author makes comments on the vital usage of the framework and gives a
summary of the four part definitional framework based on which Carroll’s pyramid was
developed and later on the comments on different aspects mainly characteristics of the model.
The paper especially throws light on the characteristics of the model which were not been
emphasized when it was first published. The paper begins by giving an over of the concept of
Corporate Social Responsibility and how it developed over time and gained importance in the
business sphere. The review part includes evaluation of the four-part definitional framework for
CSR – economic, ethical, legal and discretionary expectations of society from an organization.
meanwhile the Pyramid of Corporate Social Responsibility has also been analyzed and discussed
in a detailed manner with an aim to single out the aspect of definitional from the concept of
Corporate Social Responsibility while to elaborate on the four part frameworks’ building block
nature. While analyzing the pyramid of CSR, the paper also discusses the global applicability of
Carroll ‘model in several contexts. Thus to conclude it will be apt to assert that the paper rightly

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stated in the concluding paragraph that Corporate Social responsibility is considered as one of
the important frameworks which helps to increase competitive advantage of any organization.
Journal 3:
Journal article review template
Title of the Article How technology-driven business strategy can
spur innovation and growth
Title of the Journal Strategy & Leadership
Date of Publication/volume and issue 2006, Vol. 34 Issue: 2
Author’s name Saul J. Berman and Jeff Hagan
Purpose: The study indents to investigate how
technology powered strategies can drive
innovation. The paper thus explores how
technology had been a key factor for
developing strategies and then paved the way
for innovation.
Theory: The paper used no theories rather it begins with
a question that asks how business strategy
developed including technological aspect can
make way for growth as well as innovation. A
step by step thorough analysis has been given
by the article in which it discusses how over
the years the concept of technology driven

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business strategy has been emerged.
Methodology: The article analyses the use of technology
while making business strategy in a general
manner thus no methodology has applied.
Peer reviewed article: Yes
No. of citation 60
Survey and sample size: N. A.
Currency of article: 2006
The article Berman and Hagan, (2006), begins with a background discussion of
technology and business. In order to do so, the paper states that for the recent last years, the
business individuals consider technology as the core aspect of developing business strategies.
Therefore the study indents to investigate how technology powered strategies can drive
innovation. The paper thus explores how technology had been a key factor for developing
strategies and then paved the way for innovation. In order to begin with the paper used a question
which asked how business strategy developed including technological aspect can make way for
growth as well as innovation. A step by step thorough analysis has been given by the article in
which it discusses how over the years the concept of technology driven business strategy has
been emerged. In respect to that the paper gives description of common principles as well as
practices by strategy makers. Six common principles were identified and analyzed accordingly.
The paper also discusses the differences between the traditional business strategy and technology
driven strategies. Finally the paper concludes with the importance of corpora ting technology and

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innovation in business. However, it will be right to state that since no methodologies or theories
were used, the article seems a generalized comment on technology and business.
Journal 4:
Journal article review template
Title of the Article Assessment of business strategy: implication
for Indian banks
Title of the Journal Journal of Strategy and Management
Date of Publication/volume and issue 2015, Vol. 8 Issue: 4
Author’s name Dhananjay Bapat and Deepa Mazumdar
Purpose: The purpose of the study is to analyze business
strategy and the strategic orientation of it while
highlighting the context of Indian Banking
Sector. The paper fills the research gap created
by part research papers since they mainly
focused on the internal factors such as
organizational performance, as well as
organizational design. Thus the paper focuses
on the evaluation of strategic archetype for
banking process of India.

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Theory: In order to conduct the research the paper used
different theories such as factor analysis,
exploratory factor analysis, confirmatory factor
analysis (CFA) and validity tests while
analyzing the findings in a detailed manner.
Methodology: The paper conducted a literature review which
covered different aspects of strategy
orientation. Meanwhile the study also used a
questionnaire in a structured format so that
point of views of the managers can be
obtained. In order to do that the study obtained
responses from 330 banking individuals w ho
work in different areas in the banking sector of
India.
Peer reviewed article: Yes
No. of citation: 5
Currency of the article: 2015
Survey and sample size: Literature review; 350 responses.
The purpose of the study Bapat and Mazumdar, (2015), is to analyze business strategy
and the strategic orientation of it while highlighting the context of Indian Banking Sector. The
paper fills the research gap created by part research papers since they mainly focused on the
internal factors such as organizational performance, as well as organizational design. Thus the

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paper focuses on the evaluation of strategic archetype for banking process of India. The paper
conducted a literature review which covered different aspects of strategy orientation. Meanwhile
the study also used a questionnaire in a structured format so that point of views of the managers
can be obtained. In order to do that the study obtained responses from 330 banking individuals w
ho work in different areas in the banking sector of India. In order to conduct the research the
paper used different theories such as factor analysis, exploratory factor analysis, confirmatory
factor analysis (CFA) and validity tests while analyzing the findings in a detailed manner. The
study used factor analysis and reduced 14 components into four primary components. The
components were cost, customer requirement, innovation and competition. Therefore in the
context of strategic preference, it has been indicated by the findings that the most of the higher
rating has been received by the respondents for new products and market share and then cost,
competition and service respectively. The paper then concludes by proposing a matrix of market
share-new product and then determined four quadrants that are optimum performance, resource
constraint, low return and complacency. Thus it will be right to sate that the paper gives guidance
to the managers in order to frame and evaluate the banking strategy.
Journal 5:
Journal article review template
Title of the Article The impact of business strategy on leadership
Title of the Journal Journal of Strategy and Management
Date of Publication/volume and issue 2015, Vol. 8 Issue: 2
Author’s name Thomas G. Marx
Purpose: The paper aims to analyze the test which

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impacts on the leadership performance, skills,
styles and most importantly traits. In addition
to that, the paper also intends to analyze the
implications of these impacts for the practice
of both the strategy development as well as the
leadership.
Theory: Qualitative theory of methodology has been
used.
Methodology: In order to conduct the research, the study
conducts a survey over online media and
collected data from 450 respondents.
Meanwhile, continuous rating scales have been
used in order to allow the use of regression
analysis. The regression analysis has been used
to understand the influence of several strategies
on leadership.
Peer reviewed article: Yes
No. of citation 10
Currency of year: 2015
Survey and sample size: 450 responses were collected
The paper Marx (2015), aims to analyze the test which impacts on the leadership
performance, skills, styles and most importantly traits. In addition to that, the paper also intends

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to analyze the implications of these impacts for the practice of both the strategy development as
well as the leadership. In order to conduct the research, the study conducts a survey over online
media and collected data from 450 respondents. Meanwhile, continuous rating scales have been
used in order to allow the use of regression analysis. The regression analysis has been used to
understand the influence of several strategies on leadership. As per the findings of the study,
strong evidence which implies that blue ocean strategies, product and best value have evidently
impacts on leadership where as market strategies have less impact on leadership. A greater
complexity has also been found among the previously mentioned components. However, the
paper is not free from limitations as the present study only evaluated the impact of strategy on
leadership. Thus it creates a future scope of further research on whether the impacts are
moderated by external components.

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References
Bapat, D. and Mazumdar, D., 2015. Assessment of business strategy: implication for Indian
banks. Journal of Strategy and Management, 8(4), pp.306-325.
Berman, S.J. and Hagan, J., 2006. How technology-driven business strategy can spur innovation
and growth. Strategy & Leadership, 34(2), pp.28-34.
Carroll, A.B., 2016. Carroll’s pyramid of CSR: taking another look. International journal of
corporate social responsibility, 1(1), p.3.
Marx, T.G., 2015. The impact of business strategy on leadership. Journal of Strategy and
Management, 8(2), pp.110-126.
Parnell, J.A., 2010. Strategic clarity, business strategy and performance. Journal of Strategy and
Management, 3(4), pp.304-324.