Industry Analysis and Environmental Business Audit for JSB Sports

This report provides an industry analysis and environmental business audit for JSB Sports, a private consulting company operating in the sports industry. The report discusses sub sectors and organizational structure, and conducts a PESTLE and SWOT analysis to evaluate the company's performance.

INDUSTRY
ANALYSIS AND
ENVIRONMENTAL
BUSINESS AUDIT

Table of Contents
TASK 1............................................................................................................................................3
INTRODUCTION...........................................................................................................................3
Sub sector organizations and types of organization in business in international business
environment.................................................................................................................................3
Factsheet for selected sub sector company..................................................................................4
Analysis of chosen company.......................................................................................................5
CONCLUSION................................................................................................................................6
TASK 2............................................................................................................................................7
INTRODUCTION...........................................................................................................................7
PESTLE analyses of JSB sports..................................................................................................7
SWOT analyses of JSB sports.....................................................................................................9
Recommendations..........................................................................................................................11
CONCLUSION..............................................................................................................................12
REFERENCES..............................................................................................................................13

TASK 1
INTRODUCTION
Sports industry is the type of industry in which people, activities, business and organizations
are involves in producing, facilitating, promoting any sports activity that is organized by
companies that focuses on promoting sports. JSB sports is a private consulting company which is
operating in private industry since 2017. This report will be discussing about the sub sectors that
are involved in the companies which are operating in sports industry. The project will be
highlighting a factsheet of the subsector of sports sector company. Lastly, the study will be
defining the organizational structure of company via visual mapping approach through which
structure of company can be understood in more engaging manner.
Sub sector organizations and types of organization in business in international business
environment
There are a number of sub sectors in overall industry. A variety of sub sectors in industry
offers a number of sub sectors that are operating in sports industry where the purpose of all
sports companies can differ from one another. The sub sectors of organizations, are- public,
private and voluntary. While talking about sports industry in UK, the sports companies that are
operating under public sector enterprises are governed by government organisation who are
responsible for planning and organizing sports event and establishing standards and regulations
that must be followed by all the companies (Akparep, Jengre and Mogre, 2019). The purpose of
public sector companies operating in sports industry focuses on offering best services at any cost.
By considering private sector companies in sports industry, such companies focus on generating
monetary values or financial resources and also focuses on recruiting new candidates who can
bring value to the organisation. Another form of companies in sports industry are based on
voluntary sub-sector and such companies focuses on commercial and community business.
In context of JSB sports company, the company employs local government through
which they can increase and enable the provision of support to promote worldwide and also
fulfill local demand (Liu and et.al, 202). By focusing on socio-cultural, technological, economy
and political factors, this helps in boosting the growth of company and in ensuring industrial
progress that can be seen via- motivation, synergy, global concentrations.

Factsheet for selected sub sector company
Analysis of chosen company
The primary objective of JSB Sports is to generate higher revenues by increasing the sale of
goods and services that are offered by the company. In order to ensure effective functioning and
JSB sports is a private
consulting company which is
operating in private industry
since 2017.
BACKGROUND
Nike and JSB Sports have a strong
working partnership and a
significant market share. The
company has a large capital
market, which generates
additional revenue, as well as well-
developed networks with other
channels, showing that it has the
potential to expand and compete
in the sports clothing business..
SIZE AND SCOPE
Hearts FC, West Ham United, and
Derby County FC are among the
clubs represented by JSB. The
firm's investors possess a large
percentage of the corporation.
They've agreed to become a
sponsor for Blackburn Rovers. The
actions or obligations of the
company may have an impact on
the company's stakeholders.
Customers, delivery partners,
suppliers, and bank creditors are
among JSB Sports' stakeholders.
STAKEHOLDERS
VISION, MISSION AND OBJECTIVE
JSB’s mission is to produce cutting-edge sports equipment and apparel while keeping high quality standards by providing
consumers with smart products. JSB knows exactly what it wants to accomplish. The company's standard is great value
both locally and globally. The company's goal is to put the requirements of its consumers first while still providing
excellent service. Consumers benefit from their appealing design, and as a result, strong relationships with their client’s
form. JSB Sport's goal is to boost total shareholder returns by creating consistent long-term profit growth. Their
objective is to invest in future growth while also establishing long-term viable concepts that may provide long-term
profits.
LEGAL STRUCTURE
JSB should focus on hypermarkets, supermarkets, and superstores to extend its market. This legalization structure will
assist the company in expanding its distribution networks and adding more sites.

operations of company are carried out, the company focuses on different departments within the
organization, such as- finance, marketing, production, operations management, human resource
and more. The sports brand manages all operations of each department with the help of planning
effective organizational structure which can be- divisional, functional and classical (Nwachukwu
and Vu, 2020). The company group the employees as per their skills and specialty through which
they can perform all roles and meet the corporate goals. The participation of all employees in the
organization will be helpful in ensuring business success and this can be used by JSB Sports
company in increasing profit of company by fostering strong and effective interpersonal
relationship.
The organizational structure that is followed by JSB sports is hierarchal structure. By
following this type of organizational structure, the board of directors hold power and authority of
forming deciosn in the sports brand. The organizational structure of JSB sports can be functional
mix as well as this can change due to certain situations that are faced by the company. The
company follows the chain of command where the operations are planned and directed to
employees from top to bottom, this helps in bringing clarity to management through which they
can ensure and put their best efforts in meeting the corporate goals.
By evaluating the performance, the sports brand form improvement actions that can support
the company in enhancing their performance and bringing required change that will assist them
in maintaining a competitive position in dynamic business industry (O’Connor, 2019). The
interrelation in departments helps other departments to plan and perform more efficient that is
the key to success of the brand. By the coordination and cooperation among internal department
of the company, the sports brand can easily accomplish their goals and this will also support
employees from all departments of gather more knowledge and enhance their skills for
performing business activities.
CONCLUSION
From the above stated information, it can be concluded that internal departments how
companies are integral part of organizational structure that supports in leading the business
twelfth creative and dynamic industry that will also support in meeting the organizational
objectives. There are various forms of businesses and such sectors are highly responsible for the
outcome in which the company will be operating.

TASK 2
INTRODUCTION
Sports industry is one of the most important and growing industry of the world which has
high market growth and also the number opportunities present. The scope of the sports industry
are very as many players are present in the world which has achieve huge success in the market.
It is very important for any sports companies to analyse the need and preference of the market if
they have achieve specific market growth. There are many companies are present in the market
which has provided different types of sports equipments in the market and earns huge revenue.
The organisation which is chosen here to demonstrate this report is JSB sports which is one of
the leading sports consulting company which has provided effective sports equipments to the
company. This report stated brief discussion related to SWOT analyses of the sports company. It
also provided brief discussion related to PESTLE analyses which states the impacts of different
external factors on the business of the organisation. This report also states brief discussion
related to the impact of company strength and weak on the expansion plan of the company.
PESTLE analyses of JSB sports
It is related to those analyses which is used by the company to evaluate the impact of
external factors on the business of the organisation. There are different types of external factors
are present outside the organisation which are grouped in six factors such as political, economic,
social, technological, legal and environmental. It is one of the most important and valuable
analyses which is used by many companies. This analyses are very helpful for the company to
develop strategies in their organisation because they provide information related to the impact of
various external factors on business. The brief discussion related to the same are given below:
Political
It is related to those factor of the pestle analyses which is used by the company to
evaluate the impact of government policies and measures on the business of the organisation
(Kamran, Fazal and Mudassar, 2020) . The government of the respected country has taken action on
any topic and to develop various policies in their country which has very serious impact on the
management of the organisation in different manner such as positive and negative. The
management of JSB sports has operated their business in the market of United Kingdom which

are favourable for the sports activities. One of the greatest measure which negatively impacts the
business of JSB sports are covid pandemic. The government of the respected country has put
restriction on all the sports activities and puts lock down in the country. The sale of the company
are decreases. Brexit is also a negative impact for the management of country.
Economic
It refers to those factor of the pestle analyses which is related to the impact of various
economic factor on the business of the organisation. There are many economic factors are
present in the market such as Unemployment, economic growth and many more. The market of
United Kingdom is one of the most stable market which has ideology of business but one factors
of the3 market has negatively impacts the growth of the economy which is covid pandemic and
Brexit. Both the factors are very negative for the market growth of the country. The government
of United Kingdom has terminated all their trade agreements with European nation under which
the business organisations has to face many problems to operate their business in these market.
the management the JSB sports has to face many problems to operated their business in this
competitive markets.
Social
It is related to the tradition and belief followed in the area where the business
organisations have operated they business company (Jafari and Othman Soleiman, 2020). The culture
and tradition of the country has strong influence on the business of the organisation if the product
of the company has promoted the tradition of the people. The culture of the United Kingdom is
one of the most diverse culture of the organisation which has include customers belongs to the
different religion and culture so it becomes very hard for the management of organisation to
operate their business.
Technological
The advancement and innovation in the technology is one of the most important and
valuable factor which positively impacts the business of the organisation if it is used in effective
manner by the company. There are new and advanced technology are developed in the market
which positively impacts the management of the organisation. The management of JSB sports
has huge investment in their research and development department which develops new and

advanced technology in their business so that it becomes beneficial for the management of
organisation that they develop effective technology in their business so that they can deal with
the competition in the market.
Legal
It is related to those factor of the pestle analyses which deals with the impact of
government rules and regulations on the business of the organisation. The government of the
country has developed different types of rules and regulation to be followed by the management
of the . The main aim of the government behind the development of these rules and regulations is
to ensure the law and order in the market and protect the local organisations from the negative
competition of international MNC’S. It is very important for the management of JSB sports that
they followed these rules and regulations in their company so that their management can be
protected from the mal practises of other organisations.
Environmental
The government of the country has developed many rules and regulations for the
protection of natural environment from the mal practises of the business organisations. There are
many organisations are present in the world which has misuse the environment and their
resources so it becomes negative for the environment. The management of the JSB sports has to
applied all the rules of the government in their working.
SWOT analyses of JSB sports
It is related to those analyses which helps the management of the organisation to evaluate
the impact of internal factors on the business of the company on the basis of four factors such as
Strength, weakness, opportunity and threats. All these factors are very important for the company
which has provide support to the management while doing their business in this competitive
world (Gupta, Gupta and Gupta, 2019). There are different types of companies are present in the
world which has effective marketing frameworks and provides effective marketing and develops
competition to the management of JSB sports. It is very important for the management of JSB
sports that they evaluate their strength and weaknesses effectively so that it becomes easy for
them to survive in this competitive world. The brief discussion related to factors of this analyses
in context of JSB sports are given below:

Strength
 The management of JSB sports has provided range of sports equipments such as shoes, t
shirts and more. The multiple product range of the company are one of their important
strength which helps the company to earn huge revenue in the market.
 The management of JSB sports has provided range of premium product range which
increases the profit margins of the company. The premium product range of the company
has provided company a standard for the growth in the market.
 The management of the company has developed multi channels of distribution in the
market which enables the company to provide right product at right time. This help the
management of the organisation to develop effective strategies in the organisation and
makes them able to operate their business in this competitive world.
 The attraction of the customers is increased by huge number which helps the company to
earns huge revenue from the market and becomes great strength for the company.
Weaknesses
It is not possible for any type of organisation that they don't have any weaknesses in their
business. There are also some weaknesses are present6 in the management of JSB sports which
restricts them to operate effectively in the market. Some of the weaknesses of JSB sports are as
follows:
 There are many big players are present in the market of Sportswear and shoes such as
Adidas, Reebok and many more. These organisations have dominating marketing
framework and also the high market share which creates stiff competition. It becomes
very difficult for the management of JSB sports to counter their strategies.
 The awareness of the customers about the products and services of the JSB sports are
very low which is a great weakness for the company and also enables the company to
bear different types of losses in their business which is very difficult to be bear by the
company.
Opportunities
 The preference of large number of people are shifted towards the sports due to
increase in their popularity and also in the growth of the industry. It is very helpful
for the products of the JSB sports that they effectively earn huge revenue from the

market and also makes them more competitive and successful in the market. it is very
important for the management of the company that they effectively analyse these
opportunities and developed measures to grab them in the market.
 The demand of the premium sportswear is increased day by day as the people start
using quality product to improve their standard of living and also to fulfil their esteem
needs. It becomes very helpful for the management of JSB sports that the sale of their
premium sports products are increased by large number and becomes beneficial for
the management of the organisation.
 The management of JSB sports has put more focus and funds in their research and
development department so that new and innovative products can be made regularly.
This help the company to fulfil the dynamic needs of the customers and also helps the
employees to work better for the organisation.
 The development rate of the sports market is very high as most of the experts has
vision to be one of the most successful industry of the world in near future. It
becomes the opportunity for the management of JSB sports to take advantage from
this growing sector of the economy.
Threats
 The level of competition in the sports industry are very high as the number of big
rivals are present in the market such as Puma, Adidas and many more. These
competitors have effective marketing channels and also has big market which
makes very difficult for the management of the organisation to conduct their
business in the organisation.
 The bargaining power of the suppliers of JSB sports are very high as the
dependency of the company are very high on these suppliers in relation to the raw
material so the suppliers dominate the prices of raw material which is not positive
for the profit margins of the organisation.
Recommendations
 It is recommended to the management of JSB sports that they develop Modern and
advanced technology in their business which helps the management to expand their
business.

 It is recommended to the management of JSB sports that they used all their strength to
mitigate all their weakness and try to grab the opportunities from the management of the
organisation.
CONCLUSION
It is concluded from the above that the management of JSB sports has invest their funds in
their research and development department which has developed new and advanced technology.
This new and advanced technology helps the management to expand their business in other
countries. One of the most important weaknesses of the company can restrict the management in
expansion which is less popularity of the company product in the market.

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