Evolution of Just Eat’s Success and its impact on the restaurant industry

Running head: BUSINESS & TOURISM
Business & Tourism
Name of student
Name of University
Author note

1BUSINESS & TOURISM
Table of Contents
Task 1 Evolution of Just Eat’s Success and its impact on the restaurant industry..................................2
Concept of Just Eat..............................................................................................................................2
Scale supply.........................................................................................................................................4
Consumer demographics......................................................................................................................5
Disruptive innovation..........................................................................................................................5
Current trends in food and beverage sector.........................................................................................5
Task 2 Recommending whether the restaurant industry should strategize to reduce the potential
impact of Just Eat.....................................................................................................................................7
Effective use of technology.................................................................................................................7
Concept to help with strategy..............................................................................................................9

2BUSINESS & TOURISM
Task 1 Evolution of Just Eat’s Success and its impact on the restaurant industry
Concept of Just Eat
Just Eat has used an online app by investing in the delivery services to compete with
UberEats, Deliveroo, etc. within the growing food takeaway market in United Kingdom.
With the emergence of multiple takeaway and online food delivery apps available, Just Eat’s
motive is to expand its delivery services by partnering with more restaurants and generate
higher amounts of revenue. With the increase in active users, it is clear that the business has
managed good content in the website and ensured sharing and transfer of right messages and
information about the brand to its clients (Nickson 2013).
Figure: Active users of the app of Just Eat
(Nickson 2013)

3BUSINESS & TOURISM
There have been scopes create to expand funds and increase the operations in
Denmark and UK as well. This would improve the working capital for Just Eat and make sure
to increase the shares, which was earlier 23 percent. The sales were up by 45 percent to
£385m, and has been expected to reach more than £160m the present year. The City investors are
more concerned with the spending on Just Eat rather than Uber and Deliveroo, which should ensure
managing proper budgetary procedures to keep the business functional and stay afloat in the
competitive business environment with ease and efficiency (Okumus 2013). The company used
the technique used by another restaurant business named SkipTheDishes, which enables
providing remuneration to the clients and ensures transferring the food by the couriers from
the restaurant to the customers with a very nominal fee (Xu and Gursoy 2015).
Data to demonstrate growth
With the advancement in technological aspects, the Information and communication
technologies have facilitated collaborative consumption and managed peer to peer based
activities for creating positive impacts on the businesses like Just Eat in UK with a generated
revenue of more than £ 3.6 billion and managing £ 28 billion transactions (Just Eat 2019).
This specific app is designed to act as an intermediary between the clients and end suppliers
for a particular service fee. With the increase in convenience food and doorstep delivery the
growth of delivery market has increased from £ 2.4 billion to £ 4.2 billion (Evans 2015).