Evaluation of Organizational Structures and Functions for International Expansion: A Case Study of Just Eat
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This presentation evaluates the organizational structures and functions of Just Eat for international expansion, including the impact of digital technologies. It covers functional areas, organizational structure, and factors affecting international expansion.
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Project Brief: Assume youare trainee in a firm of management consultants. As part of your induction process you have been asked to research, prepare andpresentinformation for an organisation of your choice. The presentation should containinformation on the structure of the organisation and its functionsbut also on the key influences/factors that have affected its international expansions in recent years. Your Presentation should cover the following: -The chosen organisation that has expanded into international markets, explain whether the organizational structures and functions are suitable to facilitate the expansion. -Explain the impact of digital technologies have on their international expansion strategy.
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TABLE OF CONTENTS •INTRODUCTION •EVALUATION OFSTRUCTURES AND FUNCTIONSOF THE ORGANSAIATIONSUITABLE FOR EXPANSION •DIFFERENT FUNCTIONAL AREAS IN THE CHOSEN ORGANISATION •DIFFERENTORGANISATIONSTRUCTURERELATEDSTRUCTUREOFTHECHOSEN ORGANISATION •FACTORS THAT HAVE AFFECTED THE INTERNATIONAL EXPANSION OF THE ORGANISATION IN RECENT YEARS •THE IMPACT OF DIGITAL TECHNOLOGIES ON INTERNATIONAL EXPANSION STRATEGY •REFERENCES
INTRODUCTION •According to Ardolino and et. al., (2018), business environment includes the people, organisations and all the factors that can affect the whole process of an organisation. •Italsohelpsinidentifyingthebusinessopportunities,overall performance and growth. •Thepresentationisdiscussingaboutthevariousorganisational structuresandfunctional areas of the businessassociated with various stakeholder groups (Ardolino and et. al., 2018). •Along with it, the presentation is discussing about the factors affecting itsinternationalexpansionwithrelevancetomacroenvironmental factors. •It will include use of strategic business model such as PESTLE and relevant business functional units for the business firm.
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EVALUATION OF STRUCTURES AND FUNCTIONS OF THE ORGANSAIATION SUITABLE FOR EXPANSION ABOUT THE ORGANISATION Just eatwhich is a British online food order service and it is one of the leading firm in the market as it has a strong base of suppliers that helps in bringing the consistency of the quality to meet the demands of the company. It is a link between restaurants and consumers in the takeaway food service SERVICES Itis a link between restaurants and consumers that allows the user to search for local restaurants so that they can place orders online and pay online for the selected order. It provides a wide variety of food choice. BUSINESS SIZE AND TURNOVER The respective company i.e., Just Eat operates as a large type business organisation. The provided data can backed up with 3,135 million turnover of the firm in recent FY 2020.
DIFFERENT FUNCTIONAL AREAS IN THE CHOSEN ORGANISATION From early roots, JustEat's platform has evolved significantly. In this example, humble beginnings imply a monolithic architecture. For a long time, this served Just Eat well, but as the system's load grew, the technical team grew, and the business's ambitions grew, the system needed to be divided up. Marketing: The marketing function of a business firm is an inclusive of performing promotional tasks within the workforce. This engages better course of operation for the corporate firm through which their sales and profit margins could be increased while operating in business environment. Finance: Under this element of business structure financial tasks are being taken into consideration. In the process being financial resources of the firm are being integrating with other operational activities of the business firm(Katsikea, Theodosiou and Makri, 2019).
ORGANISATION STRUCTURE RELATED STRUCTURE OF JUST EAT Functional organisation structure-This structure allows the employees to focus on their job role that will lead to allow them to be more specialized andthat will help and various departments by being more specific in their skills and various functions of the business. Hierarchical organisation structure- It is presented in the formofpyramidshapedandhierarchicalorganisation structure is said to be one of the most common type of organisation structure that is used to manage the various level of authority and responsibility in the company.
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FACTORS THAT HAVE AFFECTED THE INTERNATIONAL EXPANSION OF THE ORGANISATION IN RECENT YEARS Foreign politics As the business are influenced by policies, laws,politicsandrelationshipsamong different countries. Market drivers Itincludessocial,technological, economical, environmental, legal, political and ethical factors.
PESTLE ANALYSIS Political:Thisincludesfactorsconsistingofpoliticallawsand regulations that needs to be taken into consideration byJust eat. Economic:Thisincludesexternalfactorssuchaseconomicrates examples; Inflation, consumer income etc. which also needs to be taken into consideration by the business firm. Social:This includes social believes of regional individuals that is to be taken into consideration by managers at provided firm. Technology:Thisincludesuseofinnovativetechnologythatwill progress enhanced development of the business firm. Legal:This includes legal formalities that a business firm needs to be engaged for completion of operational tasks. Environmental:Thisincludesenvironmentallawstosafeguard sustainable working of the firm.
THE IMPACT OF DIGITAL TECHNOLOGIES ON INTERNATIONAL EXPANSION STRATEGY According to Monden and Talbot, (2019), As the digital technology is increasing and it is transforming the society suchassocialmediaisconnectingalmosthalfofthe population as it also allows people to express their opinion and it also allows to keep the people connected by the videos, audios, words, websites, apps and many others. It has affected the society in a positive manner such as various lessons and courses can also be learnt virtually. It has also made machines more smarter and it also allows to keep the storage of the massive data of the information in small spaces (Monden and Talbot, 2019).
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RREFERENCES Jia, L. and Winseck, D., 2018. The political economy of Chinese internet companies: Financialization, concentration, and capitalization.International Communication Gazette,80(1), pp.30-59. Beare, H., Caldwell, B.J. and Millikan, R.H., 2018.Creating an excellent school: Some new management techniques. Routledge. Pongratz, H.J., 2018. Of crowds and talents: discursive constructions of global online labour.New Technology, Work and Employment,33(1), pp.58-73. Durkheim, E., 2018.The division of labor in society(pp. 217-222). Routledge. Kamble, S., Gunasekaran, A. and Dhone, N.C., 2020. Industry 4.0 and lean manufacturing practices for sustainable organisational performance in manufacturing companies.International Journal of Production Research,58(5), pp.1319-1337.