Organisational Structures and Functional Areas in Just Eat's International Expansion Strategy

This report discusses the organisational structures and functional areas of Just Eat, a British online food order service, and how they have impacted the company's international expansion strategy. It also explores the role of digital technology in this strategy. The report covers topics such as the different types of organisational structures, the functional areas of Just Eat, and the factors that have affected its international expansion in recent years.

Business Environment

1

INTRODUCTION
Business environment is the environment that includes the people, organisations and all
the factors that can affect the whole process of production and it also helps in identifying the
business opportunities, overall performance and growth. The report is going to highlight the
various organisational structures and business functional areas in relation to different stakeholder
groups. The company chosen for the project is Just eat which is a British online food order
service and it is one of the leading firm in the market as it has a strong base of suppliers that
helps in bringing the consistency of the quality to meet the demands of the company. It is a link
between restaurants and consumers in the takeaway food service. It will further explain the role
of the impact digital technology in the international expansion strategy.
TASKS/MAIN BODY
1) The chosen organisation that has expanded into international markets, explain whether
the organisational structures and functions are suitable to facilitate the expansion?
-About the organisation
Just eat which is a British online food order service and it is one of the leading firm in the
market as it has a strong base of suppliers that helps in bringing the consistency of the quality to
meet the demands of the company. It is a link between restaurants and consumers in the
takeaway food service
-Its services and
It is a link between restaurants and consumers that allows the user to search for local restaurants
so that they can place orders online and pay online for the selected order. It provides a wide
variety of food choice.
-Business size and turnover
The respective company i.e., Just Eat operates as a large type business organisation. The
provided data can backed up with 3,135 million turnover of the firm in recent FY 2020.
Explain the different functional areas in your chosen
organisation?
different functional areas in the chosen organisation are expalined below
Planet, food, people and society
2

Explain the different organisation structure and what is the
structure of your chosen organisation?
As all the companies has a particular type of organisational structure for futher dividing
its roles, rules and responsibilities in order to get the work done effectively and to take the best
descions that will enhance the operating efficiency of the business. There are various type of
organisation structure which are explained below- Functional organisation structure- This structure allows the employees to focus on
their job role that will lead to allow them to be more specialized and that will help and
various departments by being more specific in their skills and various functions of the
business. Under this, the work and role are divided into group that will be on the basis of
roles and responsibilities. A functional structure is helpful for the company as it allows
various departments to generate the level of trust among employees as per their skills and
expertise which are necessary and required to attain the goals of the company. Hierarchical organisation structure- It is presented in the form of pyramid shaped and
hierarchical organisation structure is said to be one of the most common type of
organisation structure that is used to manage the various level of authority and
responsibility in t he organisation. This organisation is also beneficial for the employees
as they get a speciality on specific topics and helathy relationships between the
employees and departments in order to have clear paths that can bring more chances of
overall development. Employees will be more clear as they will be more specific about
their projects and they can express their ides with the company that would help in
decision making process. Divisional organisation structure- Divisional organisation structure allows the company
to be more flexible and sorted by enhancing the independence and adopting the new
customized approach. Under this structure, division are generally made on the basis of
districts, region, territories and many others in order to stay close to their employees and
customers.
 Committee organisation- Under this type of organisation, group of people make the
committee for the main aim of giving advice on various topics, solutions to problem
which cannot be solved easily by an individual or mnagment. Under this, various
3

thoughts are collected from various persons regarding the problems and its solution. It is
seen that many large companies adopt the network of committees in their management.
These committees can be either permanent or temporary in order to fulfil the objective
and serve the functions of the company such as Education Committee, Co-ordination,
Research Committee, Purchase Committee and Advisory Committee and many others. Line organisation- This type of organisation is also called as departmental type of
organisation. In which, all the business activities are further divided into three groups that
is sales, accounts, production and finance. It will also be divided into certain other
departments. It can be said that such type of organisation is suitable for the large scale
companies under which the managers are not able to deal with all department of the
management. As mangers are busy, it become difficult for them to think regarding the
various tasks such as daily operating tasks production and selling. Therefore, it will be
more organised and sorted for all the employees and managers.
 Matrix organisation- This organisation divides the employees on the basis of their
similar skills and talents, such employees are grouped together. Under this structure,
employees are to report to more than one manager and it also includes a manager who
will manage the whole project that will lead to bring progress in the company. It is also
used by the large scale, multinational organizations that can promote the sharing of skills
and knowledge into various departments to complete goals and targets of the company in
order to perform better in the market.
The chosen company that is Just eat follows the hierarchical organisation structure
which can be defined as an organisation structure that assists to follow the chain of command
from top level employees to the regular employees. As the company is growing in the market
and it has immense size of the business. As the chosen company follows hierarchical
organisation that makes it more flexible by adapting to the changes of the market. The chosen
company has stable management as it follows all the rules and regulations properly & the
functions of the company depend upon on the structure and the geographic divisions as there
are many functions that includes the worldwide customers, worldwide operations, finance,
human resource, corporate affairs and many others.
4

factors that have affected international expansion of your
chosen organisation in recent years?
Foreign politics
As the business are influenced by policies, laws, politics and relationships among different
countries. It can affect the decisions as such decisions are based on the tax policy, labour laws,
raw material costs, educational systems, , transportation infrastructure, and many others.
Market drivers
It includes social, technological,economical, environmental, legal, political and ethical factors.
Customer buying decision is based on the market drivers and such drivers play a major role in
keeping the customer happy that will also elevate the level of brand awareness in the market.
SWOT of Just eat
Strength
 One of the leading company in the
market and it is at dominant position in
the market.
 Customers of the chosen company are
highly satisfied due to its dedicated
customer relationships.
Weakness
 Funds are insufficient for the
marketing and promotion activities.
 One of the weakness is that the chosen
company takes time in decision
making process that lead to delay in
new product launch.
Opportunities
 As there are changes in the trends of
the consumer that can bring
opportunities for the company .
 As there is increase in the disposable
income of customers that can be an
opportunity for bringing new high-end
products.
Threats
 Change in inflation rate will increase
the cost of production that will affect
the profitability of the business.
 Due to changes in the regulatory
framework that can be a threat for the
Just Eat Plc. If the company will be
Unable to comply with changed
5

regulations and rules that can create the
risk of expensive law suits.
impact of digital technologies have on their international
expansion strategy
As the digital technology is increasing and it is transforming the society such as social media is
connecting almost half of the population as it also allows people to express their opinion and it
also allows to keep the people connected by the videos, audios, words, websites, apps and many
others. It has affected the society in a positive manner such as various lessons and courses can
also be learnt virtually. It has also made machines more smarter and it also allows to keep the
storage of the massive data of the information in small spaces. Impact of digital technologies on
the business helps to enhance the level of productivity and the overall efficiency. In order to
improve the communication, content management and to access the analytic data, digital
technology plays an important role.
6

REFERENCES
Books and Journal
Ardolino, M., Rapaccini, M., Saccani, N., Gaiardelli, P., Crespi, G. and Ruggeri, C., 2018. The
role of digital technologies for the service transformation of industrial
companies. International Journal of Production Research, 56(6), pp.2116-2132.
Björkdahl, J., 2020. Strategies for digitalization in manufacturing firms. California Management
Review, 62(4), pp.17-36.
Monden, Y. and Talbot, B., 2019. The Toyota management system: linking the seven key
functional areas. Routledge.
Abatan, A. and Savolainen, P.T., 2018. Safety analysis of interchange functional
areas. Transportation research record, 2672(30), pp.120-130.
Katsikea, E., Theodosiou, M. and Makri, K., 2019. The interplay between market intelligence
activities and sales strategy as drivers of performance in foreign markets. European
Journal of Marketing.
Online
https://finance.yahoo.com/quote/TKWY.AS/financials?p=TKWY.AS
7