Overcoming the Impact of COVID-19 Pandemic on Juventus FC: An Integrated Case Study Analysis

This case study analyzes the impact of COVID-19 pandemic on Juventus FC and proposes solutions to overcome the challenges. It includes an analysis of the strengths, weaknesses, opportunities, and threats of the club and an application of Ansoff matrix for growth strategies. The report also discusses the use of digital transformation and collaboration with famous players to increase revenue and fan base.

Integrated Case Study
Analysis

Contents
EXECUTIVE SUMMARY.............................................................................................................1
Introduction to the case study..........................................................................................................2
Case brief: Description of the situation...........................................................................................2
Problem statement, plan of analysis.................................................................................................3
Analysis and Findings......................................................................................................................6
Proposed solution to problem..........................................................................................................7
CONCLUSION................................................................................................................................8
REFERENCES..............................................................................................................................10

EXECUTIVE SUMMARY
Impacts of COVID-19 affects the business operation of the company in negative manner.
Sports sectors is most followed sector in all over the world which also get suffered in this
pandemic situation. Football sectors is also get suffered from this, in which their revenue get
down and found difficulties to pay high salary to their players in proper manner. Digital
transformation helps them to increase their fans and makes the organisation to create virtual
football matches for their fans in order to make them entertain in effectively manner.
Collaboration with excellent and famous players also helps them to increase their fan base as
well as revenue also.
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Introduction to the case study
COVID- 19 pandemic affects the world in many ways, which also cause huge loss on
various industries. This pandemic situation suspended or even cancelled largest sports events in
which football matches and other fundamental sports like UEFA Champions League are also get
postponed (Alam and Abdurraheem, 2021). This will affects turnover of Italy and European
clubs due to the lack of presence of supporters and fans in their stadium. COVID- 19 pandemic
issue makes effective disparities which was faced by the football industry in their club, which
also get more worse after it. The fundamental source of income for clubs, national teams and
competition organisers are commercial and sponsorship revenue.
Research aims and objectives
Title- How to use strength and opportunities within an organisation in order to overcome
the impact of COVID- 19 pandemic.
Research aim
“ To identify the opportunities and strengths that helps employees to overcome the affects
to COVID -19 within the organisation. A case study on Juventus FC.
Research Objectives
 To analyse the affects of COVID-19 pandemic on an organisation
 To identify the different opportunities and strengths which can employees of Juventus FC
used.
 To measure the problems faced by the Juventus FC's employees in order to overcome the
impact of COVID-19 pandemic by using opportunities and strengths effectively.
Structure of the report
The report includes statement of the problems with the help of research aims and
objectives. It further analyse the effective approaches in order to find the ideas or solution for
solving the problems (Bai, Zhao and Shin, 2020). It also includes recommendations for the
organisation along with the financial report.
Case brief: Description of the situation
The report is about the case related to Juventus Football Club which was operating more
effectively before the impact of COVID-19 pandemic in all over the world. Football in Italy
plays the important role in the sentiments of the people as well as tradition of the country. UEFA
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(Union of European Football Association) refers to a prestigious tournament within an Europe.
In 2010, Andrea Agnelli was hired as a president of their Club and she takes various steps in
order to make various improvement in the club as well as also make diversification in the income
stream of the club. Television broadcasting is the major source of the income of the club because
of its rich history, effective performance of players as well as strong fan base. The owners of
Juventus football club has the collaboration with the clothing brand such as Palace and Adidas
for launching their football clothes. By the help of its effective operations and performance, it
becomes the strong brand and competitor for their competing clubs in all over the world.
The Juventus Football Club also established training centre and eco-friendly sports erena
for their players and teams. Digital transformation in the club helps them to promote as well as
sell tickets online in order to gain large fan base for their club (Cho, and Ko, 2021). Andrea
Pirlo is hired as a new coach for the club in order to support and motivate the team members for
making them effective to play excellently in UEFA competition and defeat the Spanish team.
This success makes the owner of Juventus Football Club to make more investment in order to
increase the strength of their team by acquiring a Cristinalo Ronaldo as well as adapting digital
involvement. Cristinalo Ronaldo is an popularly known and excellent football player which has
strong fan base in all over the world.
Thus, it is analysed that it is not as simpler that seems for the club in order to get effective
after the impact of COVID-19 pandemic. It the substantial pay of the team will increased their
operating cost is also get increased which also increased their growing revenue (Byers and
Digennaro, 2021). COVID-19 pandemic negatively impacts the revenue of the company. It also
decreased the revenue of the club which is generated from the broadcasting. This completely
stop down the revenue which is generated from sell of tickets of the match because of lockdown
in all over the world.
COVID-19 pandemic does not stop the craze of football in the minds of people. This
makes its owner to organised virtual team matches of Football for their fan base in order to
entertain them as well as increased their revenue. This will also makes them to take certain steps
in order to get overcome the impact of COVID-19 pandemic. Their teams use this time in order
to improve their performance and become effective for their future.
Problem statement, plan of analysis
Literature review
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To analyse the affects of COVID-19 pandemic on an organisation
As per the point of view of Drewes, Daumann and Follert, (2021), the new guidelines of
COVID-19 pandemic more affects the Football sector in negative manner. It refers to the most
followed and support sports sector in all over the world in financial and social manner. This
makes owner of the Juventus Football Club to focus on the digital technology in order to
eliminate the issues which is raised from the COVID-19 as well as improve their financial
condition. While operating in digital world, club also faces high amount of Challenges. This
makes important to club to considered certain factors in the new phase of loyal supporter of
outlook of attainment are digitized fan generation, meeting the expectations of the new as well as
adjusting themselves according to the laws of financial sources. The football sector are most
effective sector and can also evaluates the negative impacts of the COVID-19 as well as the
modification of the dynamics sectors within the industry.
To identify the different opportunities and strengths which can employees of Juventus FC
used
As per the point of view of Hayes, (2022), the strength and opportunities of Juventus
Football Club for overcoming the issues of COVID-19 pandemic are described below:
Strengths- There are many things available that help organisation to reduce the affects
of COVID-19 pandemic are proper use of PPE kit (Personal Protective Equipment), social
distancing, tests and tracking, travel restrictions and many more. All these things helps football
clubs and their fans as well as supporters in order to manage dealings effectively. Further,
effective performance of team and digital transformation in their business operation are some
most effective strength of Juventus Football Club that help them to overcome the effects of
COVID-19 pandemic.
Weaknesses- The impact of COVID-19 imposed various limitation and restrictions in
order to stop its spread effectively. This makes management of Football club to reduce their
ground worker in order to cover the financial lost. This will also affects their economic section in
which they cannot afford newly football clubs in order to sponsor or deal their matches as well as
tournaments. This will increase global recession in the extent of effective depression according
to the economists.
Opportunities- The increase in media consumption that affects by COVID-19 pandemic
which does not match the outdated presenting methods that makes their fundamental scheduling
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more structured as well as innovative. This makes owner of Juventus Football Club to adapt
more D2C service in order distribute the information about the football matches. These services
are most attractive in today's work because this will not need to set the schedule as well as large
libraries.
Threats- Due to COVID-19 pandemic, tournaments are postponed and even cancel
which also negatively impacts on ticket holders, football sector, broadcasters and so on. It
includes the legal responsibility that involves sponsorship dealings, sports events as well as pre-
paid ticket sales that will need followed and present if the failure is happen in their events as well
as insurance policies is not to be present with low to incurred in the stakeholder section.
To measure the problems faced by the Juventus FC's employees in order to overcome the
impact of COVID-19 pandemic by using opportunities and strengths effectively.
As per the point of view of Kaplanidou, Apostolopoulou and Cho, (2021), the
managerial outlook, effective result and impermanent from stakeholder of the sports sector are
highly get affected due to the impact of COVID-19 pandemic. This will also covers the problems
that are increased and being performed by the club. The commercial dealing of the club is also
get affected due to the impact of COVID-19 in order to featured the furthermore criteria
efficiently and effectively. The cancellation and postponement of the tournament event also
creates adverse impacts on the sponsors of the club because the brand awareness get reduced in
which they make agreements in order to maintain and terminate the scope of their commercial
scheduling along with their event organisers, presenters as well as players. In between the time
period of January 2020 and March 2020, due to COVID-19 pandemic issues, certain limitation
and restrictions are imposed in most of the countries in order to stop its spread in all over the
world. This impositions makes lock-down in all over the world for controlling the spread of
corona virus which also affects the sports sector as well.
Application of Ansoff matrix for evaluating and planning the growth strategies
In the period of COVID-19 pandemic, every organisation found many difficulties in
order to manage their operation properly because lockdown in all over the world affects the
economy in negative manner (Kelly, Erickson and Turnnidge, 2022). This makes important for
management of Juventus Football club in order to determine their operation as well as develop
strategies to increased their growth as well as uphold the depressed situation of the market.
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Market penetration- This strategies make companies to develop an effective way for
promoting their existing goods within a existing market. If the management of Juventus Football
club uses this strategies to improve the growth, they need to conduct proper market research and
make effective marketing strategies in order to promote their team within a their existing market.
Product development- This strategy make company to develop a new product and
promote it within a existing market. This strategy is used by those companies who has effective
research and development team who provide proper information for developing a new product. If
this strategy is used by management of Juventus Football club, they need develop new income
streams by making collaboration with the broadcasting channels in proper manner.
Market Development- This strategy makes company to introduce their ecisting product
in the new market. This method is mainly used by those companies who can own latest and new
technology for developing the new products (Kim, Nauright and Suveatwatanakul, 2020). If this
strategy is used by the management of Juventus Football club to tap another market with the
help of their existing product and service to gain various opportunities.
Diversification- This strategy makes company to diversify their operation in order to
open the new revenue streams. If this is used by the management of Juventus Football club
makes to create diversification in their operations in order to invest in other business venture.
This refers to the riskiest method for moving in new market with the help of new products.
Analysis and Findings
Due to COVID-19 pandemic, Juventus Football club is bearing very serious issues such
as decrease in income streams as well as declining revenues. The lockdown in all over the world
makes teams to stop playing the matches as well as win varied series. Its main income source is
selling of tickets is also get suffered from this pandemic. In this pandemic, many fans of the
football club were died (Mallya and D’Silva, 2020). The owners of Juventus Football club found
more difficulties in order to pay high amount of salaries to their players. The club also has
collaboration with the popularly known player that is Cristinalo Ronaldo which makes problems
for the owner to pay high amount of fees to them. This makes the difficult situation for the owner
in order to operate their business with less revenue. In this time, television broadcasting was the
only source for them in order to generate their revenues.
According to the different strengths and opportunities of Juventus Football club, it has
been analysed that, it is a strong club and even get survive in pandemic situation effectively. As
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the problems it was facing is not remain last ever. Effective performance of their team players as
well as provocative thinking of their owner is strongest strength of Juventus Football club.
Effective performance of their players in the ground aids in increasing the fan base in effective
manner. In order to improving the performance of the team, their new coach plays a significant
role for inspiring and motivating them. Digital transformation in their operation will also helps
them to manage their business in COVID-19 pandemic effectively. The most strongest strengths
of the club is collaboration with the excellent and well known football player that is Cristinalo
Ronaldo which also has strong fan base in all over the world.
Digital transformation creates an opportunity for owner of Juventus Football club in order
to operate their business effectively and make position for paying salaries to their players. This
makes club to present its mobile application as well as official websites for enhancing the
experience for their fans (Ogunode, Ndubuisi and Terfa, 2021). This can also used for making
short videos with different players of their teams in order to entertain their fans also. Their new
coach helps in motivating and influencing their team for excelling their skills in order to perform
in more better manner. This will helps in making them effective in order to win other
championship and series which may held in coming years and also helps in increasing their
revenues.
According to the analysis of their plan, it is concluded that the owner of Juventus
Football club to select market development strategy in order to overcome the issues of COVID-
19 pandemic situation in proper manner. This makes the owner to enter new country and market
with the help of their existing products. The owner also need to invest more in their substantial
resources in order to promote their team with the help of digital technology in proper manner.
Proposed solution to problem
According the above discussion, it is analysed that football industry faced various
challenges in their clubs in the decade of COVID-19 which also get worse in time to time during
the COVID-19 situation in all over the world. For clubs, competition organisers and national
teams the sponsorship and commercial revenue is their fundamental source of income (Palrão,
Rodrigues and Estêvão, 2021). Due to COVID-19 pandemic Juventus Football club faces
various serious issues in which their revenue get declined as well as income streams get
decreases. World wide lockdown makes players to stop playing as well as win varied series also.
Its main revenue stream that is sells of tickets are also get suffered negatively. Its large number
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of its fans were also died in this situation. Their owners also faced many issues in paying the
large amount of salaries to their players. The solution that helps owner of Juventus Football club
to overcome this issues are described below:
 The owner of Juventus Football club can adapt D2C services for distributing their
football sections. This will help club to increase their fan base by becoming more
attractive as they no need to set the large libraries and schedule of content for holding an
individual occupied.
 The owner of Juventus Football club can also select digital transformation which helps
them to operate their certain function and in position for paying salaries to their team
players. They can also present their mobile application and official websites which also
helps in increasing the fan base and their experience also.
 The owner can also used market development strategy in order to enter in another country
with the help of their existing products. This makes important for the management of
Juventus Football club to invest substantial resources for promoting their team with the
help of digital technology.
 The Juventus Football club can also make their focus on using various things in order to
get protected from the spread of corona virus such as proper use of PPT kit, social
distancing, tests and tracking, travel restrictions and many more (Wang, Wang and
Yoon, 2021). For managing the deals, these helps football clubs along with their fans and
supporters in proper manner.
 The owner can also increase their fan base and revenues by making collaboration with
well known and excellent player which has strong fan base in all over the world.
CONCLUSION
From the above mentioned report, it is concluded that Football industry is intensely get
affected in COVID-19. In context of finance and social form, the sports sector is the most
followed sectors in all over the world. The digital transformation in the business operation of
business sector help company to overcome the issues of COVID-19 pandemic and increase their
revenue. This will also affects the sponsors of sports club because the various sports events and
tournament get postponed and cancelled which desecrate their brand awareness in which make
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an agreement for maintaining or terminating the scope of scheduling with the presenter, players
and event organisers.
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REFERENCES
Books and Journals:
Alam, M.M. and Abdurraheem, I.I., 2021. COVID-19 and the financial crisis in the sports sector
around the world. Sport in Society, pp.1-14.
Bai, X., Zhao, X. and Shin, H., 2020. The Reflective Research on the Impact of the Public Health
CRISIS on Chinese Sport Industry by the COVID-19 Pandemic. International journal of
crisis & safety, 5(2), pp.28-37.
Byers, T., and Digennaro, S., 2021. COVID-19 impacts on sport governance and management: a
global, critical realist perspective. Managing Sport and Leisure, pp.1-9.
Cho, S., and Ko, Y.J., 2021. The Impact of COVID-19 crisis on major spectator sport industry in
the US and South Korea: Challenges and outlook. Journal of Global Sport Management,
pp.1-25.
Drewes, M., Daumann, F. and Follert, F., 2021. Exploring the sports economic impact of
COVID-19 on professional soccer. Soccer & Society, 22(1-2), pp.125-137.
Hayes, M., 2022. Social media and inspiring physical activity during COVID-19 and
beyond. Managing Sport and Leisure, 27(1-2), pp.8-15.
Kaplanidou, K., Apostolopoulou, A. and Cho, I., 2021. Sport Consumption Intentions during a
Crisis: The COVID-19 Pandemic. Journal of Global Sport Management, pp.1-23.
Kelly, A.L., Erickson, K. and Turnnidge, J., 2022. Youth sport in the time of COVID-19:
Considerations for researchers and practitioners. Managing Sport and Leisure, 27(1-2),
pp.56-66.
Kim, Y.H., Nauright, J. and Suveatwatanakul, C., 2020. The rise of E-Sports and potential for
Post-COVID continued growth. Sport in Society, 23(11), pp.1861-1871.
Mallya, P.D. and D’Silva, R. eds., 2020. Impact of Covid–19 crisis on the global economy and
other sectors worldwide. Idea Publishing.
Ogunode, N.J., Ndubuisi, A.G. and Terfa, A.C., 2021. Impact of the Covid-19 Pandemic on
Nigerian educational institutions. Electronic Research Journal of Engineering,
Computer and Applied Sciences, 3, pp.10-20.
Palrão, T., Rodrigues, R.I. and Estêvão, J.V., 2021, October. The role of the public sector in the
aftermath of the COVID-19 pandemic crisis: The case of Portuguese events’ industry.
In Journal of Convention & Event Tourism(Vol. 22, No. 5, pp. 407-428). Routledge.
Wang, Y.Y., Wang, T. and Yoon, K., 2021. A methodology for the sport industry to capture
public perceptions and responses in the time of COVID-19. Journal of Emerging
Technologies in Accounting, 18(1), pp.205-211.
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