Overcoming the Impact of COVID-19 Pandemic on Juventus FC: An Integrated Case Study Analysis

Integrated Case Study
Analysis

Contents
EXECUTIVE SUMMARY.............................................................................................................1
Introduction to the case study..........................................................................................................2
Case brief: Description of the situation...........................................................................................2
Problem statement, plan of analysis.................................................................................................3
Analysis and Findings......................................................................................................................6
Proposed solution to problem..........................................................................................................7
CONCLUSION................................................................................................................................8
REFERENCES..............................................................................................................................10

EXECUTIVE SUMMARY
Impacts of COVID-19 affects the business operation of the company in negative manner.
Sports sectors is most followed sector in all over the world which also get suffered in this
pandemic situation. Football sectors is also get suffered from this, in which their revenue get
down and found difficulties to pay high salary to their players in proper manner. Digital
transformation helps them to increase their fans and makes the organisation to create virtual
football matches for their fans in order to make them entertain in effectively manner.
Collaboration with excellent and famous players also helps them to increase their fan base as
well as revenue also.
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Introduction to the case study
COVID- 19 pandemic affects the world in many ways, which also cause huge loss on
various industries. This pandemic situation suspended or even cancelled largest sports events in
which football matches and other fundamental sports like UEFA Champions League are also get
postponed (Alam and Abdurraheem, 2021). This will affects turnover of Italy and European
clubs due to the lack of presence of supporters and fans in their stadium. COVID- 19 pandemic
issue makes effective disparities which was faced by the football industry in their club, which
also get more worse after it. The fundamental source of income for clubs, national teams and
competition organisers are commercial and sponsorship revenue.
Research aims and objectives
Title- How to use strength and opportunities within an organisation in order to overcome
the impact of COVID- 19 pandemic.
Research aim
“ To identify the opportunities and strengths that helps employees to overcome the affects
to COVID -19 within the organisation. A case study on Juventus FC.
Research Objectives
 To analyse the affects of COVID-19 pandemic on an organisation
 To identify the different opportunities and strengths which can employees of Juventus FC
used.
 To measure the problems faced by the Juventus FC's employees in order to overcome the
impact of COVID-19 pandemic by using opportunities and strengths effectively.
Structure of the report
The report includes statement of the problems with the help of research aims and
objectives. It further analyse the effective approaches in order to find the ideas or solution for
solving the problems (Bai, Zhao and Shin, 2020). It also includes recommendations for the
organisation along with the financial report.
Case brief: Description of the situation
The report is about the case related to Juventus Football Club which was operating more
effectively before the impact of COVID-19 pandemic in all over the world. Football in Italy
plays the important role in the sentiments of the people as well as tradition of the country. UEFA
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