Business Intelligence for Newcastle United FC

Business Intelligence MS
Excel Dash Board

Contents
Introduction to the problem/opportunity statement regarding Newcastle United FC.....................1
Theory linked with problem/opportunity statement........................................................................1
Evidence of knowledge of key business intelligence/data analytics systems..................................3
Critical analysis and justification of developed dashboard.............................................................3
Conclusion and recommendations for the successful implementation and use of a BI / DA
solution in Newcastle United FC.....................................................................................................5
REFERENCES................................................................................................................................6

Introduction to the problem/opportunity statement regarding Newcastle
United FC
Business intelligence is a technology which helps in analysing the data in order to extract
and present information which cannot be gained only by looking at the data (Popovič, Puklavec
and Oliveira, 2019). This technology is referred as business intelligence as its helps business
owners, managers and executives to analyse business data and make informed decisions
(Laursen and Thorlund, 2016). In this present report, the Newcastle United Football Club is
analysed in order to implement business intelligence systems in this organisation. NUFC is a
football club which was founded in 1892 and is currently owned and managed by Mike Ashley
(Dixon, 2020).
As the business analyst of Newcastle United Football Club, the department of this club
which has been selected is Revenue through merchandise selling. Like any other sports club,
there are various revenue streams of NUFC which are sale of merchandise, stadium rights,
promotions, advertisements, broadcasting rights, sponsorships, ticket sales, prize money and
more. All these revenue streams are used to manage sports matches and for players. Among all
these revenue streams, merchandise is one of the most important stream from where ample
monetary funds are gained by the sports club. In the case of NUFC, the area or department of
“Revenue through merchandise selling” is a problem which has a potential to be turned as an
opportunity.
NUFC is an old sports club which is currently facing various issues which is impacting the
survival of this club. Major reasons of such situation of this club includes degrading players’
performance and the financial condition of this association. NUFC offers multiple merchandise
products which includes game gear, team gear, winning gear, personalised gifts, fan gear and
support gear. Due to mismanagement of revenue streams and channels. NUFC is not able to earn
sufficient revenue from their merchandise which is influencing the overall position and survival
of this club. This problem statement of NUFC can turn into an opportunity, if the management of
this association implements business analytic system.
Theory linked with problem/opportunity statement
The major problem which NUFC is currently facing under the department of “Revenue
through merchandise selling” is the mismanagement of revenue channels resulting into
1