E-commerce Development and Models: A Case Study of B2B Accounting Services in Australia

Cover page

Abstract
This report explains e-commerce development. It also states growth rate of e-commerce in the
current global market with countries like China, Japan, South Korea, India and Australia fueling
the large percentage of e-commerce growth. It also expounds of e-commerce models. The
researcher has chosen to discuss on both Business to Business and Business to Consumer
models. Its main aim however is to select two e-commerce platforms offering accounting
services in a B2B or B2C model in Australia against some factors such as usability design. The
main goals of the selected e-commerce platform are also identified and the most suitable
platform of the two identified.

Table of Contents
Abstract.......................................................................................................................................................2
Introduction.................................................................................................................................................3
E-commerce Implementation and Services Models.....................................................................................4
Business to Business Model....................................................................................................................4
Business to Consumer Model..................................................................................................................5
Consumer to Consumer Model................................................................................................................5
Task A: Selected E-commerce Model.........................................................................................................5
Task B: Why B2B Model?..........................................................................................................................7
Task C: Business Goals and Objectives.......................................................................................................7
Task D: Business Model Assessment for H and R Block Tax Accountants................................................8
Task D: Business Model Assessment for LTN Accounting and Financial Services..................................15
Task F: Most Successful Website..............................................................................................................20
Bibliography............................................................................................................................................20

Introduction
All over the world, e-commerce – the buying and selling of goods and services using the Internet
has continued to increasingly grow and is slowly outpacing the traditional retail market. In the
last ten years, online sales have plummeted and are now accounting a higher ration of all retail
sales1. By the end of 2016, e-commerce sales were more than 8 percent of total retail sales2. E-
commerce market growth is largely being driven by technology growth3. More access to the
Internet has also driven e-commerce growth. With the coming of mobile computing devices such
as the smart phones and tablets more and m0re people are making online purchases. Research
has indicated that over 20 percent shoppers are using mobile devices to shop. Furthermore,
digital payment services including PayPal, Apple Pay, Amazon pay and more have made it
possible and easy to make online purchases as they can be accessed all over the world being used
to send and receive instant money4. As such, shoppers can now shop on the go without waiting to
access laptops and desktop computers. Shopping online saves a lot of time for the customer as
they can shop from the comfort of their home. Countries that are on top of the list in driving e-
commerce and have contributed the largest percentage of e-commerce sales in 2017 include
China, Japan, South Korea, Australia, and India5.
1 . Business insider Intelligence, e-commerce growth has hit a two-year high
2. Ibid
3. Ibid
4. Smart Insights, 7 Ecommerce Trends for Online Growth in 2017
5. Jonathan Camhi, Southeast-asias-set-for-explosive-e-commerce-growth