Introducing the Modern Workplace

This presentation provides an introduction to the modern workplace, with a focus on Kellogg's. It covers the company's history, mission, vision, financial performance, strategies, structure, culture, and leadership. The presentation also includes references for further reading.

Introducing the Modern
Workplace

Table of Content
• Introduction
• Strategy of Kellog's
• Structure
• Culture
• Leadership
• Conclusion
• References

Introduction
In an organisation, modern workplace used where a company
launched their new products or services. This assignment is based on
Kellogg's which is a public limited company and belongs to food
processing industry. This company was founded by Will Keith
Kellogg in year 1906. Its headquarter is located in Battle Creek,
Michigan, US. Respective company deals with the products such as
cereals, cookies, crackers, frozen waffles and many more.

Cont...
History of Kellogg
This organisation adopted Kellogg's name in year 1922 when they
started making cereals others than cornflakes. Respective
organisation also acquired many companies such as Fean
International who produce soup, sauces and many more in 1970.

Cont...
Mission
The mission of the company is to be a global company determined
to build a long term growth in sales as well as profit in order to
enhance its worldwide leadership status by providing nutritious
food goods of premium value.
Vision
Organisation vision is to improve as well as delight the global
through foods and brands that matter (Kellogg Mission, Vision &
Values, 2019).

Cont...
Financial Performance
Income Statement for 2017-2018:
Income Statement
All numbers in thousands
Revenue 12/29/20
18
12/30/20
17
Total Revenue 1354700
0
1285400
0
Cost of Revenue 8722000 8040000
Gross Profit 4825000 4814000
Operating Expenses
Research Development - -
Selling General and Administrative 2936000 3017000
Non Recurring - -
Others - -

Cont...
Balance Sheet for 2017-2018:
Balance Sheet
All numbers in thousands
Period Ending 12/29/2018 12/30/2017
Current Assets
Cash And Cash Equivalents 321000 281000
Short Term Investments - -
Net Receivables 1375000 1410000
Inventory 1330000 1217000
Other Current Assets 131000 128000
Total Current Assets 3157000 3036000
Long Term Investments 430000 429000
Property, plant and equipment 3731000 3716000
Goodwill 6050000 5504000
Intangible Assets 3361000 2639000
Accumulated Amortization - -

Strategy of Kellog's
There are various strategies that is adopted by Kellogg company in
order to attain their desired goals and objectives in effective
manner. These strategic planning of firm are determine below as:
• Marketing Mix
• Ansoff matrix

Cont...
Marketing Mix: Kellogg belongs to an American public limited
organisation that deals in manufacturing of food production. At
present Kellogg is one of the second largest company of the world
in terms of snacks food.
• Product
• Price
• Place
• Promotion

Cont...
Ansoff Matrix
By using the ansoff matrix model, respective company will be
effective determine its strategies through which they will able to
achieve their goals and objectives in better and productive manner.
• Market Penetration
• Market Development
• Product Development
• Diversification

Structure of Kellogg
Chain of command
Kellogg company has a corporate structure of decision making
authority. It is the centralised structure in which employees have to
obey the instruction given by their superiors. The decision made by
the superior along with their subordinates have to be match with
the strategy, mission and vision that is framed by top management
of respective company.

Cont..
Span of control
It is define as number of employees which are in direct control of
manager in an organisational structure. With the organisation
structure, its span of control is determined such as flat
organisational structure has wide span of control whereas tall
organisational structure has narrow span of control.

Cont..
Fatehi classification by Product
The classification of product in marketing is done on in order to
determine buying behaviour of customers. It consist of four
components which is explained as follows:
• Goods for convenience
• Shopping goods
• Product classified as specialist
• Goods often unsought

Cont..
Geography: Kellogg is a food company which produces its
commodities in 20 countries and has beyond 180 stores across the
world. In US, respective company generate around 65% of revenue.
Functions: There are various health benefits from products of
Kellogg's such as Cornflakes, cereals and many more. These benefits
are described as follows:
• Nutrition Packed
• Prevent from heart disease
• Weight loss

Culture
Hofstede Culture Dimensions Theory
This model was introduced by Geert Hofstede in order to
understand variation in culture among countries as well as
recognize the method that business is done across various culture.
This model was launched in year 1980 with the goal to ascertain
dimensions in which culture differ.

Cont...
Respective model has five dimensions which is explained as
follows:
Power Distance Index: It is define as a power index in which
power as well as inequality is beared. This inequality is mainly
viewed from the viewpoint of lower level of management.

Cont...
Collectivism vs Individualism:In this dimension, individualism
means,a person is self centred and is always concerned about
themselves. They believe in attaining personal goals rather than team
objectives.
Uncertainty Avoidance Index:It is define as tolerance of
uncertainty as well as ambiguity. This dimension explains about
dealing with outside pressure.

Cont...
Femininity vs Masculinity: In this dimension, it is define as
difference between male and female on basis of organisational
culture.
Short-term vs Long-term:This dimension is based on time line of
the organisation. On one hand long term orientation means
company focus on future goals and believe in long term
achievement.

Leadership
It is define as an ability of a leader in an organisation who
influence as well as guide their team member to achieve goals and
objectives in effective manner. There are five bases of power
which is explained as follows:
• Coercive Power
• Reward Power
• Legitimate Power
• Referent Power
• Expert Power

Cont..
Leadership style:
Transactional Leadership: Transactional leadership is define as
those leader who are follows values as well as policies of
organisation strictly. In this leadership style, leaders are in position
where they rely on rewards as well as punishment in order to
accomplish effective job performance from their staff.

Cont..
Transformational Leadership
In this leadership style, leaders set examples to their subordinates
which act as a source of motivation. Leaders encourage as well as
inspire their employees and direct them towards the achievement of
organisational goals.

Conclusion
Hence, from above presentation it can be concluded that for
modern workplace, it is important to know about company, its
history, vision, mission, values and its financial performance
through income statement and balance sheet of past years. In order
to achieve goals and objectives as well as promote goods and
services in effective manner, it is important for company to
formulate strategies such as marketing mix strategy, ansoff model.

References
Angouri, J. and Miglbauer, M., 2014. ‘And then we summarise in
English for the others’: The lived experience of the
multilingual workplace.
Angouri, J., 2012. Managing disagreement in problem solving
meeting talk. Journal of Pragmatics. 44(12). pp.1565-1579.
Appelbaum, E., 2013. The impact of new forms of work
organization on workers. Work and Employment in the High
Performance Workplace. 120.

Thank You...