Risk and Crisis Management in Kentucky Fried Chicken (KFC)

Running Head: Kentucky Fried Chicken (KFC)
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Kentucky Fried Chicken (KFC)
Risk and Crisis Management
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Kentucky Fried Chicken (KFC) 1
Executive Summary
To maintain the growth of any industry or an organization it is important to look after
the threats to the company and for that risk and crisis management is there in every industry
to deal with the threats. After knowing about the company, looking after the stakeholders
who really matter and doing the SWOT analysis and know about the internal and external
links is an important part of any company. KFC is a food industry maintains the position of
best non-veg around the globe, fighting and challenges and strong enough to stay the best
even after any questions or criticism.

Kentucky Fried Chicken (KFC) 2
Contents
Introduction................................................................................................................................2
Key Stakeholders.......................................................................................................................3
SWOT Analysis.........................................................................................................................4
Strengths.................................................................................................................................4
Weakness................................................................................................................................4
Threats....................................................................................................................................5
Opportunities..........................................................................................................................5
Internal risks...............................................................................................................................5
Human factors........................................................................................................................5
Technological factors.............................................................................................................6
Physical factors.......................................................................................................................6
External Risk..............................................................................................................................6
Economic Factors...................................................................................................................6
Natural Factors.......................................................................................................................7
Political Factors......................................................................................................................7
Summary Risk Table..................................................................................................................7
Bibliography.............................................................................................................................10

Kentucky Fried Chicken (KFC) 3
Introduction
To deal with threats of the company and to diminish it, the company applies for Risk
and Crisis Management programs. Risk management deals with the threats when any affair is
occurring and Crisis management allocate when the event is done or after the occurring of
any event. Crisis management manages the unexpected incidents and this happens without
warnings and to decrease the impact of a crisis it is important to make a plan to execute
quickly for normal working whereas Risk Management focuses on solutions to avoid risks
and is a continuous process (Willmer, 2016).
In Australia in 1968, KFC settled with a specialty in fried chicken that comes under
Yum! Brands and was located in Guildford, NSW was proud for using quality chicken and
providing local components from trusted suppliers where they provide more than 2 million
consumers and employee 34,000 people and Australia possess and exercise 50 restaurants
(Brook, 2018).
Key Stakeholders
Stakeholders and organizations are both affected by each other and can be denoted in
many ways as Primary Stakeholders and Secondary Stakeholders. Primary stakeholders are
those who are straightly forced by the actions positively or negatively of an organization and
secondary stakeholders are the ones who are not directly affected by any action taken by an
organization negatively or positively.
Key stakeholders are those who make an effort and work directly with members and
the main are owners and managers who are related to the business directly and help in
obtaining profit and picking risk of reduction with no extent of partners. As the main owner
of KFC brand is Yum!, and others can be workers, clients, delivery services, contracted
hawking companies, suppliers and contracted cleaning companies including financial publics,
media publics, government publics, citizen actions publics, local publics, general publics, and
internal publics.
Financial publics: to gain or lose money, public invests in some projects till the completion
and KFC is not working on any investment project currently.
Media publics: there can be good and bad publics where good help and bad hurt and KFC
has been affected by this many times like unhealthy foods, semifinished meat, PETA (People
for the Ethical Treatment of Animals) issue and more.