Risk Management for KFC: Key Stakeholders, SWOT Analysis, and Internal and External Risks

Running head: RISK MANAGEMENT
RISK MANAGEMENT
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Executive Summary:
This study is focused on the strategic planning of KFC that assists KFC’s risk management.
Environmental scanning affects the business climate of KFC, which influence the company’s
day-to-day business operation. The study aims to find out the key stakeholders of KFC,
strengths, weaknesses, opportunities and threats of KFC and also analysis and evaluate the
strategies of internal and external risks. KFC is one of the famous fast-food franchise in present
days which has almost 15000 branches in the worldwide. Its logo of their products is “Crispy
outside, the juice inside”. The company focused on delivering quality foods and excellent
customers. KFC maximise profitability, deliver sustainable growth and improve its shareholder's
value year after year. KFC concentrates on the competitor’s goods and surveys the market for the
knowledge of consumers.

Table of Contents
Introduction:....................................................................................................................................4
Discussion:.......................................................................................................................................5
Key Stakeholders:........................................................................................................................5
SWOT Analysis of KFC:.............................................................................................................6
Internal risks:...............................................................................................................................8
External risks:..............................................................................................................................9
Summary Table of Risks:..............................................................................................................10
Conclusion:....................................................................................................................................11
References:....................................................................................................................................13

Introduction:
KFC is an American fast-food restaurant, headquartered in Louisville, Kentucky, and it
specialises in crispy fried chicken. The other name of KFC is Kentucky Fried Chicken. It is the
second-largest restaurant chain internationally. In 1952 KFC was founded by Colonel Harland
Sanders in Corbin, Kentucky. In the fast-food industry, KFC is famous for its fried chicken and
expanding their business by challenging the well-known dominance of the hamburger. KFC’s
first product is pressure fried chicken which is an on-the-bone chicken piece with Colonel
Harland Sanders' "Original Recipe" of 11 spices and herbs. The item is usually available in a
family size cardboard bucket, which is normally holding 6 to 16 chicken pieces or three or four-
piece individual servings. Strengths define the features which the KFC Company is best and
what separates them from their other competitors. Weaknesses stop the company from
functioning at its best level. The businesses are zones where the industry must be developed to
remain competitive. Opportunities define the features which the company can utilize to its
service to increase their sales, market share and product recognition. Threats identify the factors
which are potential to the company’s loss in the upcoming days. KFC is one of the famous fast-
food franchise chains in present days which have almost 15000 branches in the worldwide. The
logo of their products is “Crispy outside, juice inside”. The company focused on delivering
quality foods and excellent customers. KFC maximise profitability, deliver sustainable growth
and improve its shareholder's value year after year.