This assignment is focused on the evaluation of international market entry strategies and their benefits. It requires students to analyze the advantages and disadvantages of different market entry methods, such as exporting, licensing, franchising, joint ventures, and foreign direct investment. The assignment also involves identifying the benefits that a company can gather through global expansion, including high market share, large profitability, and economies of scale. Students are expected to use references from books and journals, as well as online resources, to support their arguments.