International Marketing Operations: A Case Study of Rowlinson Knitwear

International marketing
operations

Table of contents
Introduction
An overview of the chosen organisation in context of their current market and performance.
Explain the difference between global and local marketing, using examples where appropriate and an overview of the
key arguments in the global v local debate.
Explain what are benefits of performing international market in relation to Rowlinson Knitwear
How does the product, pricing, promotional and distribution approach differ when using a variety of international
markets? Investigate, apply and critically evaluate the marketing mix in a range of international context.
Evaluate the circumstances when Rowlinson Knitwear chosen organisation needs to continue with local approach and
when to switch to global approach. Also, discuss implications of both the approaches.
Explain,analyse and evaluate in detail the various international marketing approaches Rowlinson Knitwear chosen
organisation can adopt. Use examples from other organisations to further enhance Rowlinson Knitwear answer.

INTRODUCTION
 The international marketing is a wide and major concept which helps a business to
perform marketing operations globally (Cavusgil, Deligonul, and Cavusgil, 2018).
In the recent times, due to increased competition between companies, it is crucial
for the business to focus on development of marketing operations. Global
marketing operations should be developed with the help of professional tools and
techniques in order to achieve key targets and objectives. Precise marketing
operations helps a business entity to move ahead of its competitors and gain
competitive advantage.

overview of the chosen organisation
 Rowlinson Knitwear is an UK based Knitwear fabric supplier organization
that has been established in the year 1935. The organization has been
manufacturing high quality garments with school wear and corporate ware.
The organization has been developed in order to understand about needs of
clothes and fabric within United Kingdom. The organization has wide
range of clothes which makes organization more effective within local
market.