Key Issues Faced by LSST College for Online Teaching Services
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Added on 2023/06/10
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This report analyzes the key issues faced by LSST College for bringing new online teaching services. It includes client requirements, target audience, PESTLE analysis, and top three issues affecting LSST's growth.
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Table of Contents INTRODUCTION...........................................................................................................................3 MAIN BODY...................................................................................................................................3 TASK...............................................................................................................................................3 Client requirements................................................................................................................3 Target audience......................................................................................................................3 PESTLE Analysis...................................................................................................................4 Top three issues......................................................................................................................5 CONCLUSION................................................................................................................................7 REFERENCES:...............................................................................................................................8 Books and Journals.................................................................................................................8
INTRODUCTION The aim of the report is to determine the Key issues that are faced by the LSST college of London for bringing new online teaching services. This makes important for every company to focus on digitalisation in order to reach global customers at their workplace(Martinez, 2019). This increases the many problems and areas in their business environment which makes crucial to find effective ways to overcome them. It involves technology, skills, competition as well as knowledge. The following report includes the problems faced by the London School of Science and Technology along with their impacts on the internal and external factors. MAIN BODY TASK Client requirements Many issues are faced by the London Science and technology while entering into new market by using online technology. Digitalisation is one of the strategies that help organisation to operate their business in the changing activity and area. The situation like Covid-19 and great market competition makes online teaching important for the student in order to learn and reach towards the wider platform. The primary aim of digitalisation is to provide convenient platforms with the help of digital technology which helps LSST to gain advantages within the competitive market. This makes important for the organisation in order to analyse their internal and external factors that may provide great influence on their valuable areas(Freddi, 2018). By the use of digital technology LSST can gain several benefits as well as operate their business functions smoothly in Covid-19 situation. The college found more difficulties in order to find effective strategies and activities that help in securing their growth. This makes important for the college to focus on the certain areas which involves increased competition in the market, market demands, as well as technological advancement. The college also need to know the issues in order to achieve their objectives that can be finding by analysing their internal and external business environment. Target audience It is an important factor which helps to analysis target audience of the company to identify their needs and demands. It is helps to position the brand name and image which helps to
attract more customers from the market(Chen, and et.al., 2020).In relation to know about the target market, the market can be analysis by the STP model which is the model of marketing mix. It is an important model to analysis the market which are given below- Segmentation:it is the term which helps to develop and growth the effective business strategy. It is refers to the segment the market with different divisions which includes age, place, income etc. in relation to LSST, students are divided into age categories where above the 18 age group gets the high education degree. They only targeted those students who has scholars from the different part of nation. Targeting:it is refers to the target the audience by targeted market. In relation to LSST, they target loyal students. They don’t target the market of UK and India. They have effective customers which helps to solve the business problems. They targeted pass out students of college which helps to engage the online teaching sessions. Positioning:This factor helps to position the brand name and image. In relation to LSST, the college needs to set and increase the brand image which helps to aware the students and their parents(Yan, and et.al., 2019).It is helps to analysis that how they can influence the students to get admission to take online sessions. They facing issues at large level to promoting their brand and services. PESTLE Analysis Pestle analysis is a tool which is used by the marketers to analysis the overall market environment of a company. it is helps to analysis the issues which is faced by the organization. Pestle analysis define as the factors which includes political, economic, social, technological, environmental and legal. In context to LSST, Pestel analysis given below- Political Factor:it is defined as the elements which includes tax policies, Changes in trade restriction and stability of governments which is helps to determine the any changes in new legislation, which will affect the business in the future. In context to LSST, they have the largest market in the UK which operates across in various countries. Educational institutes will be impact by the change in trade and tax policies for their online learning platforms. Economic Factor:it is defined as the elements which includes interest rates, inflation rates, gross domestic product, unemployment rates, levels of disposable income, and the general growth or decline of the economy(Krasinskaya, 2020).In relation to LSST college, they
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contribute great in the education sector and they need to understand all the factor that affect the college productivity. Social Factor: It is defined as the factor which includes the culture, heath, population growth rates, age, gender, attitudes, and safety which is help company to develop the better marketstrategies.InrelationtoLSSTcollege,theseallfactorscandirectlyimpacton admissions. Where they need to understand by the board member of LSST college. There are many problems which is faced by the LSST college including they faced there are many types of different students and they need that college provide online platforms which helps the students to study with their home. It is shows that it is necessary to development the planning areas. Technological Factor:It is defined as the term of e-commerce technologies which includes production, logistics, production techniques, information resources etc. it is the function which is used for analysis the alternatives programs with technological techniques(Burgess, 2020).In context to LSST college, they provide online learning where technology factor plays a vital role to provide online learning which can be possible by the networks, online apps, software etc. it will help the LSST to attract more students for online platforms which they provided. Legal Factor: Legal factor includes such as industry regulations, labour laws, resources, taxation, imports/exports, legislation etc. In relation to LSST college, Equality act helps to protect the people in legal terms which helps to discrimination of educational institutes. This act helps to build the relation between co-workers. This act of 2010. Another act of 1974, which is for health and safety which helps to give safe environment to their employees which helps to increase the morale of employee and also helps to improve the productivity. Environmental Factor:This is defined as the factor which affected by air, weather, climate, temperature, nature, landforms etc., which will affect the everyday living, health, industry, agriculture etc. In relation to LSST college, the environmental issues creating many impacts which emphasize the growth and development the economy. In this factor college has not faced so many issues to provide the online learning platforms. Top three issues By analysing the external factors, target customer and the other areas of the organisation, several issues have been identified that affect their business growth. Because of increasing competition and global digitalisation many issues have been faced by the LSST in dynamic
market. These issues are affecting their objective in order to reach global customers. These issues are described below: Bad promotional strategy:This refers to the major issue that LSST faced in order to promote their service in global market. It has been analysed that LSST is not that effective in order to promote their brand and service through advertising or social media marketing(Pugsley, 2018). This makes organisation unable to attract more students from different locations. This affects the performance of LSST due to which their growth also affected. Technologicaladvancementissue:Technologyisthefactorthatisdevelopingand advancing rapidly. Due to this performance of LSST is also affected. As it also provides impacts of the different digital tools of the organisation as it needed huge investment as well as experts. It also creates problem for them in order to achieve their objective of providing inline teaching service to their students. This makes organisation to use effective software and technology in order to overcome these issues as well as avoid other challenges that may arise at the time of online teaching(Lo and Campos, 2018). This well also helps teacher to adapt new changes in better manner in order to provide effective teaching to their students. Inappropriate communication:Communication is important for clearing changes in the teaching programmes of the college.Without proper communication a good relation cannot be develop among the teachers and students. It also describes an issue for the LSST which is required to overcome in order to achieve the goals and objectives. Due to inappropriate communication, proper coordination and management in the learning area is affecting. This makes LSST in provide effective communication platforms and tools to their teachers and students in order to make learning and teaching effective in the organisation.
CONCLUSION From the above-mentioned report, it has been concluded that business environment is dynamic and complex that involves certain factors. It has been analysed that there are certain factors in the external environment of an organisation that are social, environmental, political, technological, economic, technological and legal that creates problem for the company in order to achieve their organisational gaols. The problems which have been identified in this report include technological advancement, ineffective communication and poor promotional strategy. The report also describes that target customer of the organisation wants to aware about their new programs as well as activities in order to get engage with the decision.
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REFERENCES: Books and Journals Burgess, N., 2020. Strategic Analysis of Japanese Megabanks-Macro Scenario Analysis of Financial Services.Available at SSRN 3645551. Chen, Y., and et.al., 2020, September. Real-Time Autonomous Trajectory Conflict Detection and Resolution in Restricted Airspace. In2020 Integrated Communications Navigation and Surveillance Conference (ICNS)(pp. 3F1-1). IEEE. Freddi, D., 2018. Digitalisation and employment in manufacturing.Ai & Society,33(3), pp.393- 403. Krasinskaya, L.V., 2020. Development of the business plan of the investment project for the weddingagency“VanillaSky”LLC:thesisannotation/KrasinskayaLizaveta Vladislavovna; School of Business of BSU, Department of International Business; Sc. Adv: Sadovskaya JY. Lo, F.Y. and Campos, N., 2018. Blending Internet-of-Things (IoT) solutions into relationship marketing strategies.Technological Forecasting and Social Change,137, pp.10-18. Martinez, F., 2019. Process excellence the key for digitalisation.Business Process Management Journal. Pugsley, L., 2018.The university challenge: Higher education markets and social stratification. Routledge. Yan, Y., and et.al., 2019. Algebraic criteria for finite automata understanding of regular language.Frontiers of Computer Science,13(5), pp.1148-1150.