Marketing Plan for Luxury Food Range in Selected Supermarket Chain

   

Added on  2022-11-21

3 Pages739 Words176 Views
Key Measures for Overall Assignment:
Font style - Times New Roman or Arial
Font size – 12
Font size for headings - 14
Single spacing
Add space before and after paragraphs
You cannot use headings such as LO1, LO2, or LO3
Appropriate headings suited to the content should be provided
Content should be typed and divided into proper paragraphs
Justify your text in word document formatting
Avoid plagiarism
Work plagiarized over 15% will not be accepted
Use Harvard referencing style
In text citations must provided in each paragraph
Consult the learning material and lecture slides uploaded on MS teams to
use appropriate business and marketing terminologies in the assessment
Do not exceed the word limit
Every bullet point would make a separate paragraph
You cannot type the report as a first person (i.e. don’t use words like ‘I’,
‘We’, ‘You’)
Scenario:
Select a supermarket chain; it can be local (Pakistani) such as Green Valley,
Carrefour, Al Fattah, or any of your choice; or it can be an international
supermarket chain such as Wal-Mart, Target, ASDA, or any of your choice.
Then, you are supposed to launch a new ‘luxury food range’ of your choice
under the brand name of your choice that you can sell through the selected
supermarket chain.
Key: The company analysis in the marketing plan will be conducted on
supermarket chain, and the new product analysis in the marketing plan will be
conducted on the ‘luxury food range’ that you are going to introduce in the
assignment.
Marketing Plan for Luxury Food Range in Selected Supermarket Chain_1

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