Key Trends in Retail Sector: Analysis of Marks and Spencer Company

FY028 INQUIRY BASED
LEARNING

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Key trends in retail sector............................................................................................................3
Analysis of organisation..............................................................................................................5
Recommendations........................................................................................................................6
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
Current trends are defined as the policies that are adopted by companies usually in the
market. This project is based on the case study of the Marks and Spencer Company. The
organisation is established in the year 1884 by the founders Michael Marks and Thomas Spencer.
The headquarter of the company is located in London, United Kingdom. The organisation has
been involved in both the medium of trading such as online mode of trading and offline mode of
trading. This report will discuss about the various aspect associated with the company.
Henceforth, report will emphasis over key trends associated with the retail sector. Furthermore,
analysis will be done in respect to company. Necessary recommendations will also give in
context to the business venture.
MAIN BODY
Key trends in retail sector
Trends are the one that involve the features and aspect that will favour thee business
venture to channelise and deliver the business operations. There are various trends associated
with the retail sector which allow the entire industry to grow in the martlet. Digital marketing is
one of the major trend part of the retail sector. Especially the e-commerce is totally based on the
digital marketing or promotions entertain in the market. This will favour the organisation to
support the best form of growth and development in the retail sector. Digital marketing allow the
sector to emerge that will further allow the company to constantly interact with potential
customer in market. This trend is well suitable in respect to the organisation for enhancing the
overall growth and development of the business venture (Dekimpe, 2020). Digital marketing
involve promotions over various channels and platforms like Facebook, Instagram, Youtube and
such other platforms. All these platforms allow the company to attract millions of active
customer that can potentially support the organisation to achieve business objectives. Marks and
Spencer Company is among the major brand associated with the retail sector as the company
hold the global presence. All this influence the business scale of the venture which further
empower the company to sustain and grow in the market. The role of the digital marketing is to
engage with the customer expectation and requirement to meet the business objective. This entire
concept of digital marketing is well supportive for the company to enhance and motivate all
different business areas.