Launching a New Venture

LAUNCHING A NEW
VENTURE

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
New business venture..................................................................................................................3
Resources analysis of company...................................................................................................5
Proposal.......................................................................................................................................5
Required skills and capabilities...................................................................................................7
Promotional activities and channels............................................................................................9
Plan for both launch and pre-launch..........................................................................................10
Budget........................................................................................................................................12
Selection of legal form for the venture......................................................................................13
CONCLUSION..............................................................................................................................13
REFERENCES..............................................................................................................................14

INTRODUCTION
New venture is all about converting an idea into a successful business organisation. In
this report different aspects related to new business venture will be discussed. Detail about the
products and services of the new business venture will be discussed in this report. Target market
for the new business venture will discuss in this report. Competitive analysis will also be a part
of this report related to new business venture. Different resources such as tangible and intangible
resources will discuss in this report. Business proposal will discuss for new business venture in
this report. Skills required to achieve the success in the new business venture will also discuss in
this report. Different promotional activates will be discuss to promote the products of new
business venture. Budget will also discuss in this report for both pre-launch and post launch
period.
MAIN BODY
New business venture
The Romanian Shop is a retail sector organisation. This is a new business venture impart
its services for trading in retail sector market. Company will offer wide range of retail products
such as clothing line, home products and food products.
Target market
Target market for the new venture will be retail sector in online and offline mode of
business. Company will engage in selling its products in both the medium online and offline.
Online mode will allow company to make strategic alliance with e-commerce websites and
various online traders (Prashantham and Floyd, 2019). Target market of the company will be the
retail market of United Kingdom. This is a new business venture. Company will try to provide
the best retail products at the best prices.
Competitive analysis
In order to conduct the business operations company will require to compete with
different brands like Marks and Spencer, Asda Company and various other brands associated

with the business in retail sector. Company will also sale its products over internet. Online e-
commerce companies will also be a part of the potential customer base.
Porter generic strategies
This strategic model will allow company to take competitive advantages in the market.
This involve strategies like cost leadership, differentiation and focus leadership.
Cost leadership: This is a strategic tactic that allows company to sale its products at less than
the average prices of products in market (Dhar, 2018). This is an effective strategic model
support new ventures and existing customers to attract new customers in marjet. This strategy
will drive new business venture to sale products less than the market prices.
Differentiation: This strategic model allows company to make a unique brand image in market.
In this strategy company will create a unique brand image in market. Differentiation alos drives
company to entertain the high income group customer base in market.
Focus leadership: This is another aspect of the model in which on the basis of the target
customer base of company cost strategy or differentiation strategy is channelizes by company.
The Romanian Shop is a new business venture so the company can go for cost leadership
approach to establish a market presence.
SWOT Analysis
Strength of company
 Diversified product range.
 Low cost products.
Weakness
 Less experience.
 Few resources
Opportunity
 Product development