International Marketing Planning for KFC: Strategies to Increase Market Share and Growth Opportunities

Introduction
Marketing plan
The marketing plan is considered as a detailed, researched and written report which is
used by the business with the purpose to outline those actions which should be taken to client
and customers and measures taken to persuade them to purchase the company’s product.
Marketing is most exciting of all the business sports (Ferrell, Hartline and Hochstein, 2021). It
works as heartbeat for a successful business. For this it is significant that every business should
make a marketing plan so that they can get success in their filed or respective industry.
Therefore, this report is based the KFC’s marketing plan. KFC is a largest fast food Franchise
concept currently. It is operating in various nations. This report has discussed a marketing plan
of KFC in which they have decide to increase their market share and growth opportunities in
business.
In this marketing plan a suitable structure has been followed as firstly a situational
analysis has been conducted in which strength and weakness of the respective company has been
identified. In this, it is identified that KFC provide a good quality food to customers due to which
it’s strong presences has been determined within market. When it come its weakness, then it has
been observed that KFC is criticized for causing a harm to the society as well animal due to
which respective company is suffering from heavy loss. From this situational analysis it is
identified that if company start to launch vegetarian food within some nation like India, then it
will be a big opportunity for them as many people prefer to eat only veg. food. For this, KFC has
to invest more the resources so that new variety of the food item can be introduced (Jovanov and
Disoska, 2021). Beside it, in term of threat, a stiff competition in market is major challenges for
the respective company. For instance, McDonalds, Subway and Burger king are main
competitors of the KFC. Along with the change customer’s changing preference is also impact
its business.
Next step in marketing plan is the analysis of external factors that may impact a business
vastly. In this report it has been evaluated that there six major external elements that have a big
impact of the KFC. In politics, government polices related to the fast food operation may impact