KFC Restaurant Management

This study provides an overview of KFC restaurant management, including its history, operations, products, and challenges. It explores topics such as financing, negotiation, and personal networking in the restaurant industry. The study also highlights the importance of maintaining quality standards and characteristics in the fast food industry.

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KFC RESTAURANT MANAGEMENT
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Question 1
In this study I am going to discuss Kentucky Fried Chicken (KFC) a venture in catering industry.
KFC is an American fast food outlet with over 23,000 outlets worldwide by 2019 (KFC
corporation n.d). They are famous for on-the-bone chicken pieces seasoned with variety of herbs
and spices. KFC maintains uniformity and standards by offering chicken in a unique style where
two or three pieces are served. KFC chicken recipe is a very guarded secret believed to be ever
under key and lock manned by undisclosed staff members (Wallop 2018).
Question two
KFC as an organization is a rich case study due to its deep, wide and fascinating history. Being
one of the largest restaurants serving delighting chicken recipes for many years, Consistency and
high level standards are among core values of the organization. From expanded menu to opening
of more outlets worldwide, the organization is keen to maintain a brand that will last for more
and more generations (KFC 2019). The company has stood test of time and came out
successfully as a brand that can withstand competition and business loss. There is interest in
studying an organization whose tenets are static yet successfully manage to survive changing
trends in the industry over years (Wallop 2018).
Question three
Among fascinating entrepreneurial activities KFC has come up with recently is the launch of
edible coffee cup. The brand was launched in collaboration with Seattle’s Best Coffee in United
Kingdom. The ‘Scoffee Cup’ as it is referred is actually a cup-shaped cookie coated in white
chocolate and sugar (Wallop 2018). As one drinks the coffee, the cookie part slowly softens.
Besides actualizing this crazy idea, there are plans to have the cup in different scents and aroma.

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This move will enable reduce the amount of cardboard and plastic waste from used coffee cups.
In India, the company plans to widen customer base by bringing on board low cost dishes into
the menu besides stepping up home delivery. On health perspective, consumers are now being
health conscious. KFC is focusing on a shift from deep fried to grilled chicken (KFC.com n.d).
To remain relevant and competitive, a business must ensure customers come back. This is
achieved by promoting individual contact networks. At the same time, the interaction helps KFC
to understand customer needs and as a result the company invests in new goals that are aimed at
promoting customer satisfaction based on the comments left behind about the product offered
(Meltzer 2018).
Question 4
Upsurge of world economies and technological advancement has led to increased demand for
human resource. In this case, KFC has stood out as a dependable employer to locals. One
advantage of working at KFC is how they make work friendlier and less engaging. The pressure
fryers are automated such that food preparation is hastened. The above factor promotes
efficiency and quick preparation of foods hence customer are saved on a substantial amount of
waiting time. In countries where the middle class forms a substantial size of population group,
KFC foods is an affordable and easily available. The company is opening new franchises in
different countries every year. According to investigation done on KFC in 2014, the company is
on spot for poorly paying the employees in a particular branch in Canada (KFC corporation n.d).
The above aspect might however turn into an isolated case as labor laws and work valuation
techniques differ from place to place. The frustrated workers have been reported to have been
spotted torturing chicken before slaughtering them. Animal rights protect them against all forms
of cruelty and abuse. It is reported that despite KFC being adherent to Animal rights, they have

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been procuring chicken from suppliers associated with practicing cruelty on animals. Research
has shown that over the past four decades, food taken away from home has gone up at an
alarming rate. Consumption of fast foods results to obesity. Acceleration of globalization has
accelerated emerging of middle class that has embraced desk-bound lifestyles and Western fast
food diets. Over years, new research comes out reconfirming the upsurge of obesity crisis in
every country worldwide. Fast food restaurants produce the highest percentage of junk food
eaten outside the house. Obesity is the main cause of life style diseases that are associated to a
number of chronic health conditions, premature death and illness like diabetes, heart disease,
stroke, joint disorders and some cancers. Quality assurance hitch in the company systems have
resulted to serious harm when contaminated food gets to the customers’ plate (Topping 2018).
Another health hazard associated with Fast foods is use of growth boosting substances to
facilitate development of more muscle and flesh in chicken. Use of khaki paper in wrapping has
resulted to constant dependent on by products of trees thus encouraging deforestation. In forests
where persistent logging has taken place, ecosystem has been tampered with and therefore
disfranchised existence of some members of the ecosystem (Kristine 2018).
Question five
The first KFC franchise was opened in Utah in 1952. Founded by Colonel Harland sanders, the
business grew from a road side restaurant in Corbin Kentucky to world’s second largest
restaurant chain after MacDonald’s based on revenues (Wallop 2018). The chain is a subsidiary
of Yum brands, a restaurant company that has Taco Bell and Pizza Hut under its ownership. The
company experienced rapid expansion that proved a challenge to the aging Harland who traded
the business to other investors in 1964. KFC spread out globally opening outlets in Canada, UK,
Mexico and Jamaica (KFC corporation n.d). The company underwent a series of mixed fortunes

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influenced by changes of ownership domestically across the years. The franchise has been doing
exceptionally great in China which is the company’s single largest market. KFC’s original
product was pressure fried chicken pieces seasoned sanders recipe of 11 herbs and spices
(KFC.com n.d). The preparation entailed use of stove-top covered cooking pots to fry. The pots
paved way to KFC 20-Head Cooker, a large device that served more efficiently than the frying
pans. This model had complications as manual oil filtration process caused harm to employees.
The next invention was “Collectramatic" pressurized fryer that had capability to overcome the
problems KFC faced in quickly frying chicken to meet growing customer demand. The
Collectramatic was automated in terms of time and temperature controls and self-filtered the
cooking oil hence maintaining Colonel Sander’s legendary qualities and standards. Rapid spread
of KFC outlets is heavily attributed to this invention. The pressure fryer was approved for KFC
from 1972 onwards (Meltzer 2018).
.
Today, KFC is slightly adjusting its chicken products as a way of adapting its menu
internationally to suit regional tastes (KFC corporation n.d). Grilled chicken is a priority in
countries like UK and US. In predominantly Islamic countries, the chicken served is Halal. There
is a high focus on spicy foods, such as the Zinger chicken burger in Asia. Fried liver and gizzards
are available in some outlets in USA. In Ecuador and Singapore fried sea food products are sold
(KFC.com n.d). Beverages accompanying bits in KFC outlets are sourced depending on the local
company business relationships and agreements. In a substantial number of territories, PepsiCo
soft drinks are sold in the outlets due to past relationship ties, but exceptional territories include
Barbados, Greece, New Zealand, the Philippines, Romania, South Africa, and Turkey, which

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stock drinks supplied by The Coca-Cola Company, and Aruba, which stocks RC Cola from the
Cott Corporation (Nurse 2016).
Question 6
Personal networking is developing relationships with people, groups or entities with whom
common interests are shared. Personal networking relationships results to referrals that leads to
winning of new clients. Networking exposes business to sure and relevant opportunities. By
engaging practitioners in your industry, you enjoy the advantage of getting sound advice on
investments and decision making. KFC has already explored mobile phone platform in the past
few years to establish personal interactive networks. The first successful attempt began in 2010
where a 12-day mobile advertising campaign with eBuddy was run where more than 180,000
impressions were created (Wallop 2018). Later a multi-channel mobile program that included
SMS advertising was launched.
Question seven
Financing is the final key to set off a business venture. Finance is the seed that sprouts into life of
the business. The main sources of venture financing are equity financing, loans and personal
savings. Equity financing means exchanging a share or a portion of business for investment into
the business. A bank loan is another method of financing a venture. One approaches a bank and
tables business plan to be financed by loan (Burns and Dewhurst 2016). The other common way

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of financing a venture is through owner’s capital. KFC was started by proprietor Colonel Sanders
from scratch using capital acquired from different investments prior to venturing in catering
industry (KFC corporation n.d). At one point, the company was sold to investors who were
capable of handling financial obligations of a venture that was fast spreading globally.
Question 8
Negotiation process should be the most serious moment of sealing deals in a business. A good
interviewer should be precise. The questions asked should be framed in such a way that they
result to a straight forward yet comprehensive answer. A good negotiator is clear. There are no
grey areas or gaps that should arise from explanations given. Listening skills are very essential if
one is to make informed decision from a conversation. Brevity and smartness is also called for in
communication. Selection of words should be observed as well.
Question 9
In this research work, I have introduced KFC, the second largest fast food restaurant worldwide
based on revenues. I have also highlighted a brief history of KFC from the time of inception to
date. There is also some high light on the products and overview scope of the industry. This
work has exposed me to history on inception of one of the biggest fast food restaurants in the
world. In preparation of this work, I experienced difficult time in proving allegations leveled
against KFC which resulted to dropping a number of points due to lack of evidence and citations
to support the claims (KFC corporation n.d). I overcame that hurdle by sticking to issues that are
widely published and cited. There are scanty details of KFC operations in Africa. Data is not

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sufficient to support the study when handling the African franchise of the restaurant (Nurse
2016). I resulted to focus my study on the other parts of the world where much about KFC is
known. The study has sharpened my skills of research, writing and developing a study based on
presented queries. The growth of KFC from a sole proprietorship to world’s second largest fast
food restaurant is a motivating story to any entrepreneur out there facing difficult times in
business. Also, the fact that the restaurant has maintained its quality standards and characteristics
over the years is a big challenge on today’s entrepreneurs. In conclusion, this study at one point
has exposed the criticism associated with fast food restaurant industry. It is upon stake holders to
verify these allegations and come up with a good method of doing business without interfering
with ecosystem and environment in general.

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References
Burns, P. and Dewhurst, J. eds., 2016. Small business and entrepreneurship. Macmillan
International Higher Education. [Online]. Retrieved on 31st March, 2019 from:
https://books.google.com/books?
hl=en&lr=&id=QExdDwAAQBAJ&oi=fnd&pg=PR1&dq=business+capital&ots=wXSyUQITQ
5&sig=87bEHYSMTrCJ-Xl3gk2j-DwhvZc
KFC corporation (n.d). Company-Histories. Com. [Online]. Retrieved on 31st March, 2019 from:
http://www.company-histories.com/KFC-Corporation-Company-History.html
KFC. (2019)ABOUT KFC AUSTRALIA. [Online]. Retrieved on 31st March, 2019 from:
https://www.kfc.com.au/about-us
KFC.com (n.d). Kentucky fried chicken. [Online]. Retrieved on 31st March, 2019 from:
https://www.kfc.com/videos/N4e8aOXoV6U
Nurse. E. (Jan 2016). KFC’S secret recipe for Africa. CNN news. [Online]. Retrieved on 31st
March, 2019 from: https://edition.cnn.com/2016/01/15/africa/kfc-africa-expansion-mpa/
index.html
Kristine. P. (Feb 2018). The KFC Crisis has some Britons so upset that they’ve called police —
and Parliament. Washingtonpost. [Online]. Retrieved on 31st March, 2019 from:
https://www.washingtonpost.com/news/worldviews/wp/2018/02/19/kfc-restaurants-in-the-u-k-
have-a-problem-they-dont-have-chicken/?noredirect=on&utm_term=.4ab98bea5274

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Meltzer. T. (Feb 2018). Britain’s fried-chicken boom. The Guardian. [Online]. Retrieved on 31st
March, 2019 from: https://www.theguardian.com/lifeandstyle/2011/feb/18/britains-fried-
chicken-boom
Topping. A. (Feb 2018). People have gone chicken crazy’:what the KFC crisis means for the
brand. The Guardian. [Online]. Retrieved on 31st March, 2019 from:
https://www.theguardian.com/business/2018/feb/24/people-have-gone-chicken-crazy-what-the-
kfc-crisis-means-for-the-brand
Wallop. H. (Aug 2018). Chicken is where it’s at’:the unstoppable rise of KFC. The Guardian.
[Online]. Retrieved on 31st March, 2019 from:
https://www.theguardian.com/food/2018/aug/18/chicken-is-where-its-at-the-unstoppable-rise-of-
kfc.